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Posts tagged with Augur

Death to content: long live the editor

If the saying goes that content is King, today’s warring agendas, varying competence and vulgar chaos would put Game of Thrones to shame.

In the effort to rule their industry, almost every player has ended up churning out the same old slurry by neglecting a key element of creating great stories.

It comes down to this: the world doesn’t need more content, it needs better editors.

A good editor establishes a fair, consistent point of view. They bring priorities, standards. They understand when to say no -- and why.

It’s a concept that (forgive me) Steve Jobs brought to Apple, and rings through its most heartfelt advertising.