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Stats life! That’s what all the people say.
By people, I almost exclusively mean researchers, analysts and statisticians. Not that they’re not people of course. Perhaps I should start again...
One of my favourite talks from last week’s Festival of Marketing was by David McCandless from Information is Beautiful.
McCandless is an independent data journalist and information designer. His passion is visualising information. Wait come back!
Communicating data in its raw form can be incredibly difficult to do and the results are often not worth the effort. Graphs and charts are boring and don’t necessarily convey their intended insight.
McCandless and his team have a mission to distil the world’s data, information and knowledge into beautiful, interesting and above all, useful visualisations, infographics and diagrams.
Confused by cross-channel analytics? Bewildered by big data? Stupefied by structured data?
Well I’m not surprised. Who wouldn’t be?
It’s a big world of complicated words, terms and phrases that can intimidate even the most digital savvy of webmasters wishing to dig deeper into the information their website has been quietly amassing over the last few years.
Help is at hand though, in the form of this very beginner's guide.
I have written it in the form of a glossary, as it seemed the clearest method of presentation. Not only is it alphabetical but it should also make logical sense if you read it in order.
This is for anyone whose had a rudimentary glance at Google Analytics, or spent a little time in the Site Stats of their WordPress site, or has a copy of our Measurement and Analytics Report but has yet to open it.
We call these people the intrigued but slightly baffled. Welcome, you’re in good company!
The stats we've seen this week continue a trend for the past year.
There's lots about advertising, lots about mobile and plenty about where the two collide. Other highlights include the dreaded 'millenials' and their economic outlook and some interesting insight into the state of mobile in MENA specifically.
As always, if these stats don't sate your hunger, head on over to the insights and data in our Internet Statistics Compendium
From baseball to Facebook (or rather its alternative, Ello), what's not to like in this week's internet stats roundup.
Other highlights include some data on programmatic, customer experience and customer data.
For more internet marketing charts and stats, download the Econsultancy Internet Statistics Compendium.
Many marketing gurus and job ads mention pivot tables as a 'must have' skill.
But guides on how to use them are usually too general. Here's a specific example of how - and why - a digital marketer would use pivot tables.
As a digital marketer you are often faced with the task of making sense of log files. But log files are a blessing and a curse.
A blessing in the sense that they capture everything, but a curse in the sense that we are then expected to turn hard-to-read data into organized reports.
This week the stats roundup offers you programmatic trading, international ecommerce, phablet shipments and the ever popular Twitter and TV.
Don't forget to check out the Internet Statistics Compendium for more internet marketing data and charts.
The news this week that Twitter has opened up its analytics platform to all is a welcome one for all marketers that value data validation within their decision making process.
The announcement comes hot on the heels of the news from Pinterest that it has, for the first time, also opened up its vast treasure trove of data to businesses via its new interface.
Data-driven content strategy is something I have spent the past 15 years pursuing and so the addition of such insight moves that process on further than ever and today I want to look at actionable ways in which these new platforms can be used.
Econsultancy’s Measurement and Analytics Report 2014 (in partnership with Lynchpin analytics consultancy) looks at trends in the industry, from skills and investment to technology and challenges.
I've picked up the report to take a look at how resourcing is changing in the world of data analysis. How many staff are companies employing to analyse data? What emphasis is there on new tech as opposed to people and process?
Enough with the rhetorical questions, let's take a look.
Analytics produces insights which drive business improvements, though more companies need to provide the staff and resources to make the most of this technology.
Skills shortages are most apparent in the use of digital analytics tools, statistical modelling and Conversion Rate Optimisation (CRO).
This infographic summarises some of the findings from the report...
All digital marketing activity is measurable. Right?
It’s nice to think that’s the case and there are a lot of people who believe it, but unfortunately it’s simply not true.
The reasons for this are numerous, not least that companies are struggling to keep up with the constantly shifting digital landscape.
In the past digital analytics mainly focused on desktop activity, but now businesses have to employ a broader range of analytics products to measure activity across relatively new channels such as mobile and social.
The new Econsultancy/Lynchpin Measurement and Analytics Report examines the extent to which different analytics tool are used by surveying more than 1,000 digital professionals.
Those of you with a Twitter advertising account may have noticed that their analytics system has had an update this week, and I’ve already seen several posts talking about the impact this will have on social marketing.
I thought it was worth checking out the changes and seeing if they will in fact lead to a social data revolution…