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Posts tagged with Analytics

12 spellbinding stats from around the digital world

“Stats in the cradle and the silver spoon, little boy blue and the man in the moon…”

Just like the errant father in the bittersweet Harry Chapin classic, I too was separated from last week’s stats round-up thanks to my outside responsibilities (lying around, eating sandwiches, watching Perry Mason).

But don’t worry I’m back now, ready to toss a football around, catch a drive-in movie and provide you with the finest in digital marketing stats the online world has to offer.

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How speed can give you a competitive advantage in analytics

Though the use of big data remains a huge challenge for many businesses, those with more advanced capabilities are beginning to shift the emphasis from volume of data to speed of analytics.

As analytical processes gain more velocity companies are able to gain a competitive advantage by using data in a way that significantly impacts business performance and market position.

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Nine ways analytics will help you not suck at Twitter

Since the end of December 2014, Twitter has been rolling out an analytics tool for its mobile app.

This is fantastic news for those of us who are out and about, live-tweeting hilariously named brands in the international supermarket or a joyless bus-ride and wondering if anybody actually cares.  

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Why your sales team should be making more use of analytics

Just as digital technologies have improved the array of customer data available to marketers, sale teams have also benefited from advances in analytics technology.

It’s now possible to get a detailed view of potential customers, their previous interactions with your company and what they’re interested in, before the sales team even make contact.

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How analytics can be used to inform product development

As companies become more digitally savvy they are beginning to better tap into the range of data and analytics at their disposal.

This is frequently used to optimise marketing channels and campaigns, but are brands making the most of analytics to inform their product development?

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13 enthralling stats from around the digital world

Like a stat out of hell I’ll be gone when the morning comes.

Just like Meat Loaf wailed in his popular hard rock anthem all the best internet stats arrive with the sirens screaming and the fires howling, but sooner than you can say “hmm that is an interesting stat” it has already hit the highway like a battering ram on a silver-black phantom bike.

But don’t be sad, two out of three stats aren’t bad.

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15 fascinating insights from Econsultancy’s 2014 reports

We’re not just a pretty face.

As a regular visitor to the blog, you’ll no doubt be aware of the magnificent free content on offer to you from our small band of marketing and digital experts here on the blog.

This is just scratching the surface of what Econsultancy has to offer though...

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13 compelling stats from around the digital world

Stats life! That’s what all the people say. 

By people, I almost exclusively mean researchers, analysts and statisticians. Not that they’re not people of course. Perhaps I should start again...

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10 data-visualisations that prove information is beautiful

One of my favourite talks from last week’s Festival of Marketing was by David McCandless from Information is Beautiful.

McCandless is an independent data journalist and information designer. His passion is visualising information. Wait come back!

Communicating data in its raw form can be incredibly difficult to do and the results are often not worth the effort. Graphs and charts are boring and don’t necessarily convey their intended insight.

McCandless and his team have a mission to distil the world’s data, information and knowledge into beautiful, interesting and above all, useful visualisations, infographics and diagrams.

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A thoroughly entertaining beginner’s guide to data and analytics

Confused by cross-channel analytics? Bewildered by big data? Stupefied by structured data?

Well I’m not surprised. Who wouldn’t be?

It’s a big world of complicated words, terms and phrases that can intimidate even the most digital savvy of webmasters wishing to dig deeper into the information their website has been quietly amassing over the last few years.

Help is at hand though, in the form of this very beginner's guide.

I have written it in the form of a glossary, as it seemed the clearest method of presentation. Not only is it alphabetical but it should also make logical sense if you read it in order.

This is for anyone whose had a rudimentary glance at Google Analytics, or spent a little time in the Site Stats of their WordPress site, or has a copy of our Measurement and Analytics Report but has yet to open it. 

We call these people the intrigued but slightly baffled. Welcome, you’re in good company!

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Nine internet marketing stats we've seen this week

The stats we've seen this week continue a trend for the past year.

There's lots about advertising, lots about mobile and plenty about where the two collide. Other highlights include the dreaded 'millenials' and their economic outlook and some interesting insight into the state of mobile in MENA specifically.

As always, if these stats don't sate your hunger, head on over to the insights and data in our Internet Statistics Compendium

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paypal revenue

Nine internet marketing stats we've seen this week

From baseball to Facebook (or rather its alternative, Ello), what's not to like in this week's internet stats roundup.

Other highlights include some data on programmatic, customer experience and customer data.

For more internet marketing charts and stats, download the Econsultancy Internet Statistics Compendium.

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