Posts tagged with Ad Words

Google opens up AdWords Conversion Optimizer

Conversions are everything when it comes to paid search engine marketing. When it comes down to it, the health of your conversion rates and cost per conversion can mean the difference between success and failure.

Search marketers who don't track conversion data and incorporate it into their campaign management are tempting failure.

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Report: click fraud continues its march

Click fraud has always been an issue for advertisers using paid search, but for many, it has been considered a cost of doing business.

So long as campaigns are profitable, worrying about click fraud hasn't always seemed like a priority.

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Google shutters Print Ads: are its ad domination dreams fading?

When Google reports its Q4 2008 earnings this Thursday, a lot will be learned about the state of the consumer internet and the online advertising market.

As I mentioned yesterday, one estimate has search advertising spend dropping significantly (8%) in the quarter. This despite the fact that search advertising was expected to hold up better than display advertising; some even predicted search advertising would benefit from a flight to quality.

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Google launches Apps reseller program, sitemaps generator and new local ad features

The past several days have seen several Google announcements.

Here's a run-down on the most important.

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