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Posts tagged with Advertising

How O2 achieves creativity through data

Some people seem slightly alarmed by the rise of automation in marketing.

Is it the first step towards all of us being replaced by robots that will eventually enslave humankind and force us to oil their joints until the end of time?

While that might have been a lame attempt at a joke, it is actually very relevant to the Creative Programmatic event I attended yesterday, which was all about how this largely automated channel needn’t spell the end of human creativity in marketing. 

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Three is right to declare war on ‘irrelevant and excessive mobile ads’

Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin. 

Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend. 

The network has announced that it will roll out ad blocking technology on its network after initially trialling it in Italy. 

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three little pigs

Yet another (paid) opinion piece about Huffington Post's blogger relations

The editor-in-chief of Huffington Post UK caused a mini Twitter storm last week when he told Radio 4 that unpaid journalism is more authentic, more real than a paid column.

This ignited pretty much the same debate that raged when HuffPo was sold to AOL in 2011. Many unpaid bloggers suddenly felt aggrieved that their work had lined Arianna's pockets.

But in 2016, this gaffe is more a lesson in PR than it is a chance to re-examine the economics of publishing.

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14 fascinating digital marketing stats from the past week

It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you… 

No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy digital marketing stats round-up.

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nyt logo

Five ways The New York Times is innovating its publishing model

At the beginning of 2016 things are much rosier at The New York Times than they were two years ago.

Though print is still suffering, there seems to be a greater degree of parity between the incumbent's digital know-how and that of new online-only upstarts.

The paywall is bearing fruit, social media platforms court its content and Google is trying to shine a light on longer form journalism.

The paper has shown itself again to be a restless experimenter across digital platforms and with new digital technology.

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apac

The best APAC digital marketing stats from January 2016

India, Australia and China feature prominently in January 2016's APAC stats roundup.

Mobile payment, online retail growth, martech, ad spend and Netflix are all in the mix.

For more statistical fun, subscribers can download the Econsultancy Internet Statistics Compendium.

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What will impact Martech & Ad Tech trends in 2016?

The union between marketing technology and advertising technology is strengthening, like it or not.

I see two major meta-trends this year that are impacting technology and how marketers are going to apply it. 

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people.io

Start Me Up! People.io allows people to monetize their personal data

Despite consumers becoming more comfortable inputting data online over the past decade, 2015 saw mounting pressure on crappy ad formats, data resellers and unsolicited communication.

It's in this context that people.io launches today, a platform that allows consumers to benefit from giving away their personal data.

We caught up with the team...

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digital kiosk

Is this the next step in programmatic out-of-home?

While it may always be impossible to sell actual out-of-home impressions, billboard technology is evolving rapidly and creating a newly agile medium for advertisers.

Clear Channel has just bought almost 2,000 phone booths from Arqiva and is expanding its use of automated digital six-sheet screens.

These new kiosks won't just be advertisements, but will provide a host of benefits to the public as well as advertisers.

Let's look at the future of out-of-home...

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What is location-based advertising & why is it the next big thing?

66% of marketers believe location-based advertising is the ‘most exciting’ mobile opportunity for 2016, according to a recent IAB UK study I quoted in our digital marketing stats round-up

This is a huge endorsement from the marketing community, but how many people really use this channel to its full potential? 

For those still relatively new to the term, or for anyone wanting to refresh their knowledge, I’ve created this location-based advertising guide for you.

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Eight of the best US digital marketing stats we've seen this week

The holiday season seems like a lifetime ago already, but it has been an exciting start to the year for digital marketing

In this first US-focused digital marketing stats round-up of 2016, we’ll be covering everything from loyalty programs to Tinder and teenagers.

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Why Cillit Bang was wrong to lose Barry Scott

One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched. 

Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.

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