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Posts tagged with Advanced Email

Four key talking points from our advanced email marketing report

All brands carry out email marketing in some shape or form, though some are obviously more advanced than others.

For brands seeking to move things to the next level, Econsultancy and Pure360 have produced a new report outlining what needs to be done to bridge the gap between poor or ordinary email marketing and best-in-class email marketing.

Bridging the Gap in Email Marketing is based on interviews with digital marketing professionals across a range of businesses, exploring the challenges and opportunities for marketers who are committed to taking their use of email to the next level.

It includes a discussion of four areas that businesses should focus on in order to maximise their chances of success.

Download the full report for detailed information on optimising your email marketing, or read on for a summary of four key talking points...