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Retailers are collecting more data than ever, but putting that data to good use is apparently proving to be more challenging than many anticipated.
According to a study conducted by IHL Group for DynamicAction, retailers around the world lost well over half a trillion dollars in the past year due to out-of-stock inventory.
That's a jump of nearly 40% from 2012. At the same time, they lost just under $500bn due to overstocks, an amount nearly a third greater than in 2012.
Two of the year's biggest shopping days took place last week.
Here are the Thanksgiving and Black Friday sales stats you need to know.
Shoppable video has not gained widespread adoption. In this post I'll look at the reasons for this failure and suggest ways to make this a more routinely used tool.
Brad Rencher is the senior vice president and general manager of digital marketing at Adobe and yesterday Rencher delivered the keynote speech at Adobe Summit EMEA 2015.
I solemnly swear that this is (probably) the last Black Friday/Cyber Monday post we’re going to write this year.
We’ve potentially been guilty of overdoing it, but then when the whole ecommerce world goes mad for a sales event it's hard to avoid getting swept up in the hoopla.
Last week, thousands of marketers attended our Festival of Marketing at the Tobacco Dock in London.
It was a two-day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Marks and Spencer, Coca-Cola, Buzzfeed, KLM and many more industry experts sparking discussions in a unique mix of Q&As, debates, case studies and workshops.
Although it would be impossible to condense one session into a single quote, or even cover every single session in each strand (there were 10 stages featuring approximately 120 sessions plus five keynote speeches), here’s a quick round-up some of the key takeaways from our event.
It's Friday, and as my colleague Ben Davis is busy with other tasks I've saddled up to takeover the internet statistics round up once again.
This week it includes customer data, Toyota's Twitter skills, mobile search, Christmas discounts, eBay, and other digital marketing goodness.
For more of the same, download the Econsultancy Internet Statistics Compendium...
Social media and content marketing are easy prey for those who believe that ROI can only be measured by a direct link between a customer interaction and a sale.
This obviously ignores the good work that content does in building a relationship with that customer, so that when they do eventually receive a sales email they’re primed and ready to make a purchase.
Thankfully a new survey conducted by Adobe and Econsultancy shows that marketers are broadly aware of the benefits of content marketing, which one might classify as soft metrics.
When asked which business goals content management should help with, 87% of marketers said ‘improving user and customer engagement’.
The second most-popular answer was ‘building the brand through positive experiences’ (80%), while ‘driving sales’ came third (60%).
The findings come from the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing which examines the challenges involved with Delivering Digital Experiences.
It is based on an online survey of 975 client-side and agency respondents carried out in July and August 2014.
I was recently invited by Adobe to join them at Dmexco, a veritable behemoth of an expo and conference, held in Cologne, Germany.
Attended by almost 32,000 digital marketing professionals, and with 807 exhibitors and 470 speakers, the event promised much in terms of digital discussion.
Mobile technologies are fundamentally changing the way businesses interact with consumers.
Telecommunications companies obviously play a huge role in this, so a new report published by Econsultancy and Adobe gives an insight into how these businesses are themselves adapting to the new digital world.
The Digital Marketing in the Telecom Sector Report also explores the key trends, opportunities and sector-specific issues shaping digital strategies in the telco industry.
The research is based on a global survey of more than 200 telecom executives based mainly in North America and EMEA (Europe, Middle East and Africa).
Here's a summary of three key trends identified in the report:
Today is the best day of the past four years, for it signals the beginning of the World Cup.
This obviously means that my inbox is overflowing with football-related stats, reports and surveys as brands and marketers seek to jump on FIFA’s bandwagon.
And in a shameless attempt to get myself on that same wagon trail, I’ve decided to round up all those press releases in one giant World Cup stats bonanza.
So here it is folks, feast your eyes on 950 words of World Cup goodness.
And for more of the same, download the Econsultancy Internet Statistics Compendium...
A few years ago businesses could be forgiven for their failure to react quickly enough to the massive shift to mobile technologies, as it was difficult to predict just how big an impact smartphones would have on the customer journey.
However new research from Econsultancy and Adobe shows that even now many companies still haven’t implemented an effective mobile strategy.
In fact only a third of respondents (36%) agree that they have a mobile strategy compared to 45% who disagree.
The Finding the Path to Mobile Maturity Briefing provides data and insights for those wishing to benchmark their own activities around mobile, and to elevate the importance of related business initiatives within their organisations.
The report is based on a global survey of 600 client-side and agency marketers carried out in March and April 2014.
Here are three key findings: