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Author: Tim Grimes

Tim Grimes

Social media & digital cordinator at Defected Records with a track record of creating and implementing successful social media campaigns. Keep up-to-date with constantly evolving technologies in online social networking, search tools and work closely with clients to create innovative, effective campaigns.

Six limitations of Pinterest for brands

There’s no doubt that Pinterest has grown incredibly quickly, if not too quickly some may argue. The site, which is nearly the second most popular social media site in the United States and most recently had $200m poured into the business. 

The backstory for Pinterest is that the image-based, social information sharing network has been one of the fastest-growing consumer sites, with comScore at one point last year noting a 4,000% rise in Pinterest traffic (Tumbler up 168%, Facebook up 4%).

After using Pinterest from the beginning there have always been several features that could’ve improved the usability for everyone. 

All the statistics have proved Pinterest to be a leading site with conversion rates been much higher than it’s counterpart Facebook but there’s still room for some significant changes to be made, which will ultimately improve the experience for marketers.

7 comments

The Twitter landscape of 2013: recommendations for brands

As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.

A Brandwatch report, which has studied over 10,000 random tweets has established some key trends that will impact the way we use Twitter in 2013.

The results, which analysed brand mentions and consumer voice, are especially important for brands to understand Twitter as a communication channel. 

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Social influence: the next step for ecommerce?

It comes as no surprise that social influence impacts upon sales both online and offline. Ecommerce success, especially in the business consumer area, is determined in part whether the consumer trusts a seller and product they can’t see or touch.

Retailers understand this importance, which has been outlined within the recent IT in Retail 2013 report. The report analysed the IT strategies of 150 top UK retailers, which represents sales of £203bn and 70% of the UK market.

It’s now been the second consecutive year where ecommerce has taken over spending on store systems. From the report it became apparent that ecommerce has now become their number one priority.

8 comments