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Author: Phillip Klien
Phillip Klien is CEO and Co-Founder of SiteApps, a website personalization platform for small to medium-sized businesses. Phillip brings to SiteApps over a decade of experience devising marketing solutions for small businesses and creating ad servers and web analytics engines as Chief Innovation Officer and Co-Founder of Predicta, SiteApps’ parent company and Brazil’s premier digital marketing firm. His expertise in creating website technologies has grown SiteApps into a powerful, globally adopted tool and paved the way for its expansion to the U.S. in 2012. With SiteApps, Phillip fulfills his vision of democratizing cutting-edge technology by making advanced digital marketing solutions for small to medium-sized businesses accessible and easy to use.
The slow death of the homepage is underway, in the sense that there no longer is a “home” page i.e. a page that acts as the only entranceway for visitors to access a website and its vast content.
The emergence of side doors generated through search engines, social media, mobile devices and more has morphed the homepage into a way for companies to brand themselves online rather than act solely as an access point.