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Author: Paul Rouke
Paul started PRWD - a specialist Conversion Optimisation agency - over 10 years ago, after spending seven years working in usability and customer experience at the UK's largest home shopping business, Shop Direct Group.
Paul is regarded as one of the UK’s leading experts on conversion optimisation, regularly writing and contributing to a number of digital marketing publications including Econsultancy, as well as keynoting at a range of conferences worldwide.
His passion for delivering significant growth improvements for businesses means he still maintains a hands-on role in delivering client projects with recent clients including Moss Bros, Games Workshop, Lovehoney, Schuh, Harveys, Moneysupermarket & MBS.
2017 may finally be the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now).
In the penultimate article in my series on conversion optimisation, I will explain how the global dominance of the German national football team through their commitment to success in all areas of the game, can be compared to a successful business using CRO to secure their position in the market.