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Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

Amazon might be ditching the discount, sort of

Historically, discounting has been a lifeblood for many retailers. And the bane of their existence at the same time.

Now, the 800-pound gorilla of online retail appears to be experimenting with ditching discounts. Sort of.

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Is the subscription commerce boom over?

One of the hottest trends in online retail in the past several years has been subscription commerce.

Much of the boom has been fueled by the rise of subscription box services that deliver products on a regular basis in a pretty little (or big) box.

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GSK migraine simulator demonstrates AR/VR potential for healthcare marketing

Healthcare marketing might not be one of the most obvious applications of augmented reality (AR) and virtual reality (VR) technology.

However a new GlaxoSmithKline (GSK) campaign shows the very real potential.

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Mobile programmatic is now an established digital channel: Stats

As Econsultancy founder Ashley Friedlein observed in a post about digital marketing trends for 2016, "mobile is eating the world."

Coupled with the fact that programmatic has been nibbling away at digital advertising, it shouldn't come as a surprise that mobile programmatic is thriving.

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What marketers need to know about Facebook's latest News Feed update

Recently, Facebook came under fire after former workers claimed that they routinely suppressed conservative news stories from the company's "trending" section.

While the company disputed the claims, the implications were so serious that Facebook CEO Mark Zuckerberg met with conservative leaders.

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Chipotle launches a loyalty scheme to win customers back

The past year has been tough for Chipotle Mexican Grill.

After multi-state E. coli outbreaks infected dozens of customers, the high-flying American fast food chain fell back to earth and has been struggling to heal its brand and encourage consumers to stay loyal.

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Ad blocking continues to grow, but many publishers & advertisers still don't get it

While there's debate around the impact of ad blocking, the statistics are clear: the extent to which consumers have embraced ad blocking is not in question.

And there's no sign that the consumer desire to keep ads at bay is waning.

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If video is the future of the internet, here's what brands need to know

Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. 

But a lot has changed since then. So much, in fact, that it's worth asking if video is effectively the future of the internet. The answer: perhaps.

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Facebook's Offline Conversions API is a big deal for merchants

For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging.

This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses.

But savvy merchants will soon be able to change that thanks to Facebook's Offline Conversions API.

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Everything marketers need to know about Snapchat's new ad announcements

While Twitter tries to lure advertisers with emoji targeting, Snapchat last week made some big ad announcements that could hasten the app's rise as a marketing platform for brands looking to connect with young consumers.

Here's what marketers need to know about the announcements.

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Emojis gone wild: Twitter unveils emoji targeting

Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels.

But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use.

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Influencer marketing is becoming a joke: What can brands do about it?

In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing.

But as evidenced by Essena O'Neill, a popular 18-year-old influencer from Australia, influencer marketing has a dark side.

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