Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

Five ways retailers are helping in-store shoppers using digital channels

2017 has been a tough year for offline retail, but even as a growing number of retailers shutter stores and rethink their strategies, they're continuing to work to improve offline customer experience, including through the use of their digital assets.

Here are five ways retailers have improved the in-store shopping experience through digital channels.

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Facebook launches Groups for Pages: what brands need to know and consider

In June, Facebook changed its mission statement to "bring the world closer together" and CEO Mark Zuckerberg announced that "we want to help 1bn people join meaningful communities."

One of the ways Facebook is apparently going about trying to accomplish that is with the launch of Groups for Pages

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Five reasons Instagram is beating Snapchat in the battle for brands

Instagram or Snapchat? For brands deciding which service to invest more heavily in, Instagram increasingly seems to be the winner.

Here are some of the biggest reasons why.

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Following YouTube's brand safety backlash, will ad relevance take center stage?

Earlier this year, Google found itself facing a major boycott after YouTube advertisers discovered that their ads were being displayed alongside offensive content.

Google was forced to respond. It promised advertisers better technology to weed out inappropriate content. And it got stricter about which content it allows to be monetized through ads, much to the chagrin of some of its biggest content creators who generate their revenue solely through ads.

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Six big challenges Facebook's Instant Articles paywall will face

Facebook is reportedly planning to test a subscription offering built on its Instant Articles platform later this year.

But even as the world's largest social network works to iron out details for the new paywall initiative, there are a number of challenges it will face that raise questions about its likely viability.

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Google Analytics will soon be able to answer questions in plain English

"How did traffic from search change year-on-year in June?"

In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform.

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Amazon Prime Day 2017: The mind-blowing stats and facts

Last week, Amazon held its annual Prime Day event.

The shopping holiday, which Amazon launched in 2015 to celebrate its 20th anniversary, is positioned as a sort of Black Friday in July and thanks to Amazon's online retail dominance, has become one of the biggest shopping days of the year.

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Native ads gain as advertisers seek brand safety away from programmatic

If one topic has dominated the digital advertising market in 2017, it's brand safety.

A backlash over advertising displayed alongside offensive content led major ad agencies like Havas and a diverse group of major brand advertisers including Toyota, GlaxoSmithKline and Verizon, to boycott Google.

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Is it time to put the kibosh on the VR hype?

In early 2016, Facebook CEO Mark Zuckerberg took to the stage at Samsung's Mobile World Congress in Barcelona to talk about virtual reality (VR).

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Ads.txt, a new standard for fighting inventory spoofing & unauthorized sellers: What you need to know

At the beginning of this month, the IAB's Tech Lab announced the release of the final Version 1.0 specification Ads.txt, which aims to help prevent inventory spoofing and unauthorized sellers.

Here's what publishers and advertisers need to know about Ads.txt.

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Why fintech disruption isn't just about the technology

In the past few years, fintech startups have disrupted the financial services industry and forced entrenched players, some that have been around for a 100+ years, to scramble.

But just what is fintech and why is it having such a big impact on one of the most lucrative markets in the world? 

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Snapchat opens up to the web in a big way with new Paperclip linking feature

Since its launch, popular messaging service Snapchat has only been accessible via iOS and Android apps. The Snapchat ecosystem has been totally closed off from the outside world, including the web.

That stands in stark contrast to Snapchat's biggest competitor, Facebook-owned Instagram. In 2012, it made user profiles accessible on the instagram.com website, and most recently, it upgraded its mobile web app to allow users to post content. Previously, content posting could only be performed via the Instagram native mobile apps.

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