Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

amazon prime day banner

Amazon stumbled on Prime Day, but its competitors failed to pounce

On Monday, Amazon held its fourth annual Prime Day, its summer answer to the infamous Black Friday and Cyber Monday shopping holidays held every November.

On Prime Day, Amazon rewards Prime members – of which there are now more than 100m – with deals galore, including deals on items sold by Whole Foods, which Amazon acquired last year for nearly $14bn.

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Six tips for influencer marketing success

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.

But despite the spend, many brands aren't realizing influencer marketing's full potential. 

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A mobile Ads.txt is needed as fraudsters pounce on shortcomings

The digital ad industry has made significant strides in the past year in its fight against ad fraud.

One of the biggest: Ads.txt, an IAB standard that offers a means to defend against inventory spoofing and unauthorized sellers.

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moviepass website

MoviePass has disrupted the movie business, but will it win?

If it sounds too good to be true, it probably is.

Critics of an American service called MoviePass have been quick to point to this old adage, and for seemingly good reason: the service offers subscribers the ability to go to one movie every day for $9.99 per month – less than the cost of a single movie ticket in many cities.

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Amazon turns to print to capitalize on the demise of Toys R Us

The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.

Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn't assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.

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Instagram's IGTV shows potential but is not yet a free lunch for brands

Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.

Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.

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supreme court

Five reasons US ecommerce won't be dented by the Supreme Court's sales tax ruling

On Thursday, the US Supreme Court issued a decision in a closely-watched case that overturned a prior ruling that online retailers have relied on to avoid collecting sales tax on online purchases.

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unilever logo

Unilever gets serious about influencer fraud

For years, brands have continued to up their spend on influencer marketing despite risks such as fraud and scandal and, arguably, they have had good reason to do so.

After all, consumers, particularly young consumers, are often most easily reached via social media, where they've embraced and made stars of a new generation of celebrities.

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venmo logo

Venmo doubles down on mobile: Is it a smart move?

Popular P2P payments service Venmo, which is owned by PayPal, handled over $12bn in payments in the first quarter of 2018, but going forward, its users will have one less option when they go to send money to a friend.

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gdpr explosion

Confusion, chaos in the GDPR's first week

The GDPR hasn't even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy.

Here are the headlines you need to know about as the impact of the GDPR starts being felt.

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gdpr date on calendar

GDPR Day 1: complaints filed against Google and Facebook

After months of anticipation and preparation, on Friday, the GDPR went into effect and privacy advocates, eager to put the law to the test, wasted no time challenging the practices of the internet's two biggest names.

Hours after the GDPR became the law of the land, a non-profit organization called None Of Your Business (NOYB) lodged complaints against Google and Facebook, including Facebook subsidiaries Instagram and WhatsApp, with four different European authorities.

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coffee app

The reasons a retailer is behind the most successful mobile payments solution

Which mobile payments app has the most users? If you guessed Apple Pay, Google Pay or Samsung Pay – hereafter referred to as the Three Pays – you guessed wrong.

Despite the efforts of three of tech's biggest names to drive adoption of their mobile payments solutions, it's a retailer that has the most widely used mobile payments solution as measured by users.

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