Author: Nikki Gilliland

Nikki Gilliland

Six of the latest brands using VR technology

It’s a trend that typically gets people talking, but so far, brands have been somewhat reluctant to invest in VR technology.

There’s a good reason why, as consumers have appeared similarly reluctant to buy into the headsets that go along with it.

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Why Nike's 'Nothing Beats a Londoner' ad campaign is so powerful

A quintessentially American company – Nike has a history of creating inspirational global advertising campaigns.

For its latest in the UK, the brand has taken a much more localised approach, honing in on the city of London and its swathes of determined and passionate young athletes.

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wateraid chatbot

Five examples of charity chatbots

Whether used to entertain or as a tool for customer service - a wide range of brands (from a variety of industries) have experimented with chatbot technology. 

When it comes to new innovations in technology, the third sector typically often lags behind others. This is understandable, of course, as with greater financial challenges, investment can be a daunting prospect. 

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The best digital marketing stats we’ve seen this week

Fancy a few statistical nuggets to round off your week? There’s a lot to enjoy in this roundup, including news about influencer marketing, digital jobs, and UX. 

Don’t forget to download the Internet Statistics Compendium for even more. 

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45% of marketers cite content & experience management as top priority in 2018

Econsultancy’s Digital Trends 2018 report, published in association with Adobe, delves into the biggest trends that are set to impact companies in the near future. 

This year, the report – which is based on a global survey of 12,795 marketing, creative and technology professionals – also strives to identify how top-performing companies are setting themselves apart from their peers.

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Are virtual stars the next step for influencer marketing?

From the FTC’s reinforced regulations and CAP's guidance to the increase in artificial Instagram pods - the world of influencer marketing seems to have been riding a wave of scepticism in the last year.

Now, a new phenomenon has cropped up, which hasn’t done much to help perceived authenticity within the industry. It’s mainly down to Lil Miquela – a virtual/CGI influencer with an impressive 600,000 followers on Instagram.

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How AI is transforming healthcare

It’s fair to say that artificial intelligence has become a part of our daily lives. The average person doesn’t think twice about letting an algorithm provide music recommendations or directions on how to get from A to B. 

But what about health advice, or even medical treatment? 

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Five tips for a successful Facebook advertising strategy

Facebook remains a behemoth within the world of digital advertising. 

In April 2017, more than five million businesses were advertising on it each month, and the platform is predicted to generate just under half of all online ad spend in 2018.

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How Lego uses Instagram to inspire fans of all ages

Since it was founded in 1932, countless generations of children have grown up with Lego toys. As time and technology have progressed, Lego has created a whole new breed of Lego-obsessed youngsters – equally enthralled by its movie and video game franchise.

Social media continues to be an intrinsic part of Lego's marketing strategy, with visual content a key way the brand drives engagement and fosters a sense of community online. 

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The best digital marketing stats we've seen this week

Settle down for this week’s round up of stats, which includes news about online ads, mobile commerce, customer service, and more. 

The Internet Statistics Compendium is also worth a look, as it’s full of the very latest news and digital marketing data.

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Five ways ecommerce brands can build customer loyalty

What makes a customer come back for more? 

In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service and convenience, to product quality and brand values, there are many factors that might help to keep customers happy. 

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How will Open Banking affect UX?

On the 13th January 2018, Open Banking officially came into effect in the UK. This means that all regulated banks are now required to let customers share their financial data with authorised third-party providers through API’s. 

Essentially, the wider aim is to make financial services more innovative and competitive, as well as make banking an all-round better experience for customers. 

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