Author: Nikki Gilliland

Nikki Gilliland

Why is Facebook focusing on ‘time well spent’?

There’s mounting evidence to suggest that heavy technology use can be damaging to mental health. 

A study by Duke University found that this correlates with attention and behavioural problems in young people. Meanwhile, a 2017 survey by the Royal Society for Public Health found that young Brits believe social media channels like Facebook and Instagram have significant detrimental effects on their wellbeing.

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The best digital marketing stats we’ve seen this week

We’re mid-way through the month, and bringing you even more statistical goodness to see you right on through.

This week’s roundup includes news about Amazon’s ad business, global email placement, holiday shopping habits, and more. Don’t forget to swing by the Internet Statistics Compendium too.

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A review of Sweaty Betty’s new mobile-optimised site

Sweaty Betty first started in 1998, at a time when sportswear for women was a rather niche category within retail.

Now, athleisure has grown to a two billion-dollar industry, with brands of all kinds launching their own sportswear ranges.

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How Debenhams is aiming to enhance CX with in-store gyms

Another British retailer very nearly bit the dust last week.

Luckily for House of Fraser, the founder of Sports Direct, Mike Ashley, stepped in to buy the retail chain for a reported £90 million just hours after it went into administration.

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Why are VR headset sales declining?

Back in 2016, virtual reality was tipped to be the next big thing, set to offer consumers an exciting, immersive, and entirely addictive technology experience.

With high equipment costs and limited content, however, VR has remained a somewhat niche concept - adopted by gaming enthusiasts and (arguably) shunned by mainstream audiences.

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The best digital marketing stats we’ve seen this week

This week’s stellar stats roundup includes news about online shopping, short-form ads, CRM, and so much more. Don’t forget to swing by the Internet Statistics Compendium too – it’s well worth a look.

Let’s hop to it, shall we?

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A day in the life of… head of HR at digital agency Threepipe

What is it like to be the head of HR at a digital agency? 

Read on to hear Loveday Langton explain more about her new role at Threepipe.

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Science of sound: How music makes advertising more memorable

Some of the biggest advertisements in recent decades involve music, and not just in the form of jingles.

Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also Vodafone which, in the early noughties, catapulted The Dandy Warhol’s ‘Bohemian Like You’ into the UK’s top five (when it had previously failed to chart).

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How Uniqlo is personalising the shopping experience with Google-powered app

From Levi’s to Sephora – we’ve seen a number of retail brands launch AI-powered chatbots (for the purpose of offering styling tips and advice).

These chatbots are usually built within Facebook Messenger in order to target and communicate with shoppers through social media. 

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in-app ad

Why marketers should consider in-app advertising [stats]

Mobile advertising is predicted to drive 75% of all digital ad spend in 2018. 

A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising. 

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The best digital marketing stats we’ve seen this week

Here's the week's best stats from the world of digital marketing, including news about VR, influencer marketing, flexible payment and much more.

Get them while they're hot...

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Six ingredients of enticing browse abandonment emails

Research suggests that 74% of retail shoppers will abandon a purchase after adding an item to their online shopping cart. 

There are multiple reasons why this can occur, ranging from a lack of delivery options to the customer deciding to buy in-store. Luckily, email can be a saviour. A tool that, when utilised correctly, can help to win back lost customers who abandon their session at the cart, or earlier when browsing.

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