Author: Nikki Gilliland

Nikki Gilliland

The best digital marketing stats we've seen this week

A change is as good as the rest, and so we’re trying something slightly different this week. 

We’ve cherry-picked some of the best stats around, and paired them with some extra analysis and reading recommendations.  Optional, of course – we’re not going all Miss Trunchbull on you.

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10 deliciously creative Domino's Pizza marketing campaigns

In 2010, Domino’s Pizza was known as the poor man’s Pizza Hut. 

Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express.

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Hotels are boosting loyalty with dining experiences (featuring four examples)

Dining is part and parcel of the travel experience, with many people now drawn towards destinations based on their food culture and cuisine. 

Thanks to the rise of food tourism, an increasing number of hotels are launching dining experiences of their own. Whether it’s an in-house event or a partnership with third-party food brands – the aim is to increase loyalty and create a seamless experience for customers.

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Physical book sales rise as consumers embrace the #shelfie

C.S Lewis once said that “you can never get a cup of tea large enough or a book long enough to suit me.”

Well, if sales of both tea and books are anything to go by - the British public wholeheartedly agrees. 

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10 thought-provoking digital marketing stats we’ve seen this week

Welcome to your regular dose of digital marketing statistics.

It's a good'un this week. The roundup includes news about brand safety, B2B growth, and Black Friday emails. If that’s not enough, you’ll find lots more to enjoy in the Internet Statistics Compendium, which subscribers can download right here.

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Are retail brands ditching mobile apps? A look at some stats & case studies

We are now spending more time than ever on our mobile phones. Recent research suggests US consumers are dedicating five hours per day to their mobiles, with the time spent in apps rising 69% year on year.

Interestingly, with media and entertainment apps like Facebook and Netflix taking up the largest share, shopping apps are said to account for just 5% of users’ daily time.

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Advent calendars: Why beauty brands are so keen

Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars filled with everything from gin to cheese.

Brands within the cosmetics and skincare industries are chiefly reaping the rewards, turning the once humble ritual of the advent calendar into a ‘must-have’ for modern-day beauty consumers.

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Adidas launches first shopping app: Is it any good?

Adidas is no stranger to the world of apps. It has already released two in the form of Confirmed and All Day, allowing users to reserve new products and monitor their fitness and nutrition. 

Now, the sports brand has released Shop & Style – a shopping app that allows users to buy Adidas products and browse editorial content without the need to use their mobile browser. 

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Four reasons you may need to rebrand your business

Whether it’s due to a bad reputation or increasing competition in the market, rebranding is often a good option for companies looking to turn around waning fortunes.

It’s not always easy, of course. What if a rebrand alienates an existing customer-base, or backfires as a result of inconsistent or flimsy strategy? These are big questions to consider. 

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Restaurants are going cashless, here's three reasons why

It used to be the case that some restaurants or cafes would only accept cash.

Today, the reverse seems to be happening. Driven by the rise in electronic payments, many are now choosing to go cashless – taking away traditional registers altogether. 

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the OU and Channel 4

How higher education providers are marketing to new students

Brochures and pamphlets were once the main source of information for potential new students.

Now with many higher education providers taking steps towards digital transformation, and students naturally looking online to research educational courses - other forms of marketing are taking precedence.

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10 fascinating digital marketing stats we’ve seen this week

It’s been a whirlwind week as always.

Let’s journey back and look at some of the digital marketing stats you might have missed.

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