Author: Nikki Gilliland

Nikki Gilliland

Five benefits of using gamification in email marketing (with examples)

When it comes to engaging email subscribers, marketers often focus on strategies such as personalisation, segmentation, and optimisation of subject lines. 

Gamification is another, perhaps lesser-used tactic, however it can also be a highly effective way to grab and hold attention with email. 

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Lego to BMW: How brands have used co-creation to earn consumer trust

Trust and transparency are key components of brand success. However, in an era of fake news and fractured consumer behaviour, cynicism towards brands seems more intense than ever before. 

So, what can companies do in response?

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How beauty brands have evolved their influencer marketing

The beauty industry had adopted influencer marketing more fervently than any other industry. 

With big budgets and a less tangible product than, say, fashion or homeware – influencers (or digital talent) can bring products to life, and help to create a link between social media and ecommerce.

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The potential of AI therapy bots in mental health care

Artificial intelligence is having a marked impact on the pharma and healthcare industries. From streamlining paperwork to scanning X-Rays – it is slowly transforming the way people are diagnosed and treated.

One area within the industry that has potential to be disrupted by AI is mental health care, specifically with the use of chatbots for therapy and general wellbeing.

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The best digital marketing stats we’ve seen this week

It’s a rather hefty round-up of stats this week, so do get comfortable.

There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more!

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How brands can use social media polling

Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence.

This also looks to be due to the rise of teen polling app, Polly, which gained huge popularity on Snapchat last year.

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19% of retailers cite data-driven marketing as top opportunity in 2018

In 2017, just 9% of retailers cited data-driven marketing as the most exciting opportunity for the year ahead.

This percentage has since doubled, with 19% of retailers now saying it is number one (compared to 16% across all sectors).

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10 more examples of welcome emails from retailers

As we enter a post-GDPR world, welcome emails remain one of the most powerful tools in a marketer’s arsenal. 

A chance to say hi to those who actively want to hear from you - welcome email campaigns should be thought of as a clean slate, and the chance to forge a long-term relationship with new customers. 

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How can employee advocacy boost brand marketing?

When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers.

However, this means many could be overlooking a far more valuable internal asset – their own employees.

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How fashion & beauty brands can stand out on Instagram

Instagram is about more than just style inspiration. 

Now, it seems more consumers than ever before are buying what they see on the social media channel, as 72% of survey respondents say they have made fashion, beauty, or style-related purchases directly after spotting something on Instagram. 

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The best digital marketing stats we’ve seen this week

Time to sit back and enjoy some good ol’ stats.

This week’s roundup includes news about CRM budgets, social sentiment, ad targeting, and lots more to boot. Check out the Internet Statistics Compendium for even more facts and figures.

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How does the GDPR impact e-receipts?

If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase.

This means the option to have your receipt emailed to you instead of given in paper form. 

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