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Author: Linus Gregoriadis

Linus Gregoriadis

Research Director at Econsultancy.

Research Director at digital marketing research and training company Econsultancy, managing a fast-growing team of analysts.

Econsultancy, which has offices in London, New York and Singapore, is a subscriptions-based business offering analysis and insight about marketing and ecommerce to more than 200,000 registered users.

Q&A: David Sasson of Outbrain on content marketing and content discovery

David Sasson is COO of content discovery solution Outbrain, the sponsor of the Content Marketing Survey Report being published by Econsultancy next week.

David, who will be on the panel for the research launch event in London next Wednesday, spoke to us about the growth of content marketing and what the company's platform can offer for publishers, advertisers and consumers. 

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Soul-searching in the world of display advertising

This month has been a busy time for the online display advertising world with the huge dmexco trade show in Cologne followed by AdTech and two display-focused conferences taking place in London last week.

This post covers some of the main trends and challenges discussed at these events, some of which were outlined in my State of Display presentation at OMMA Display.

While there is much excitement around the growth of real-time bidding, there has also been plenty of realism and candour about the industry's on-going struggle to address the issues which are preventing brand advertisers from investing more of their advertising budgets.  

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The latest trends in UK search marketing: your input required

UK Search Engine Marketing Benchmark ReportEconsultancy had today launched the annual UK Search Engine Marketing Benchmark Survey, in association with Guava, part of the NetBooster Group.

The research, now in its sixth year, explores levels of spending on paid and natural search, as well as the impact of trends such as the rise of mobile and growth of Google+.  As usual, those taking part in the survey will get a free copy of the full report. 

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Social media engagement is 'the top priority for digital marketers'

Fourth Quarterly Digital Intelligence Briefing: Digital Trends for 2012New research about digital marketing trends published today shows that social media engagement is rated as both the top priority and most exciting opportunity for companies this year.

But while the fourth Quarterly Digital Intelligence Briefing, published by Econsultancy in association with Adobe, shows a huge appetite for social media programmes, there is a worrying lack of commitment to investment in associated analytics and measurement. 

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Companies boosting digital marketing budgets - new report

Marketing Budgets 2012 ReportCompanies are investing more money in digital marketing and related technology as they seek to benefit from the ever growing digital economy, according to research published today. 

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Econsultancy and Adestra launch 2012 Email Census

Today sees the launch of our sixth annual Email Marketing Industry Census, sponsored as usual by email service provider Adestra. Those taking part in the survey will get a free copy of the report, worth £250. 

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How will you invest your 2012 marketing budget?

Econsultancy has launched its annual research aimed at uncovering where companies will be investing their marketing budgets in 2012. As usual, those taking the survey, sponsored by Experian Marketing Services, will get a free copy of the report when it is published early next year.  

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Social signals and search: what is the impact?

It's no secret that search engines are increasingly looking at social signals such as tweets or Facebook Likes as part of their fast evolving algorithms.

The arrival of Google+ and subsequent launch of brand page functionality has focused the spotlight on social signals as a factor in influencing search engine visibility.

As part of the research for our latest Quarterly Digital Intelligence Briefing, we looked at the impact this trend is having on digital marketers. Here, we have also talked to some leading search experts about their thoughts on this subject.

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Q&A: Neil Perkin on structuring and resourcing for digital

Neil PerkinNeil Perkin is the consultant and author responsible for our recently published Digital Marketing: Organisational Structures and Resourcing Best Practice Guide.

Earlier this week, he blogged about the digital talent time bomb, which is one of the key themes emerging from his research.

Below, he answers some questions about digital recruitment and other topics covered in the guide. 

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Is your business successfully harnessing social data?

The fascinating topic of social data is the focus of the third Quarterly Digital Intelligence Briefing, published today by Econsultancy in partnership with Adobe.

According to our report, only 16% of companies we've surveyed say they are 'harnessing social data effectively' for their businesses.

Below I've summarised some of the key findings and subjects discussed in the report.

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Econsultancy publishes digital structures and resourcing report

Digital Marketing: Organisational Structures and ResourcingEconsultancy has today published an in-depth report entitled Digital Marketing: Organisational Structures and Resourcing aimed at senior marketers seeking to deal with the increasing complexity of the digital landscape and associated staffing challenges. The best practice guide has been written by blogger and consultant Neil Perkin, who previewed the key findings in front of 60 leading brands at the Savoy Hotel in London last week.

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Social listening and online reputation monitoring: new report

Today marks the publication of Econsultancy's 2012 Online Reputation and Buzz Monitoring Buyer's Guide, containing profiles of 15 leading vendors and advice for companies trying to choose a tool and to get the most from the technology.

The report follows separate research we published in November which shows that an increasing number of companies are paying for reputation monitoring software.  

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