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Author: Lee Carpenter-Johnson

Lee Carpenter-Johnson

Senior digital marketing strategist and e-commerce expert with more than 10 years of experience managing e-commerce, customer service, and web accounts. Adept at developing marketing strategies, websites, and sales processes to support hundreds of thousands of products and millions of orders per year. Strengths in site setup, international retail operations, and business growth. Consistent track record of sales increases, cost efficiency, and effective use of data. Demonstrated ability to design and implement new services and platforms.

Integrated Digital Marketing & Communications · Strategic Planning · Website Management

Data Management · Customer Relationship Management (CRM) Systems · Procurement & Purchasing

Monday morning panic stations? 18 checks to make when your sales are down

So sales are down, the MD / CEO wants to know why web sales are down and you have an hour to prepare for the trading call or meeting.  

We have all been in the position where we have sprung into the office on a Monday morning full of the joys of spring, compared like for like trading and found sales are down.  

If this happens, you need some answers or at least to be armed with some basic information so you can identify where sales could have been lost.  

Listed below are some 18 things that are always good to check on a Monday morning, or indeed any day when sales aren't as expected....

5 comments

Ten ways marketers can use QR Codes

QR (Quick Response) codes are much talked about at the moment, but will the adoption of such a simple yet powerful code change the landscape of digital marketing in 2011? 

Here are ten ways that QR codes could be implemented into businesses, whether B2B or B2C. You will have heard of some of these, but i'm sure there are a few you haven't...

29 comments

What are the ingredients for the perfect e-commerce site?

With the all of the options available, one has to consider what technology the 'perfect' e-commerce site would need. 

If building a site from scratch instead of inheriting a site which is performing at a respectable level where would you start and what would define the perfect site?

9 comments