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Author: Duncan Jennings
Duncan is a seasoned Internet entrepreneur and affiliate marketing expert. He sold his first internet company at the age of 21 and has gone on to build up popular media properties such as Travel Library which was acquired by TripAdvisor, an operating company of Expedia, Inc and welovelocal.com which was recently acquired by GCAP Media PLC.
As founder and Managing Director of eConversions, he has grown the company into one of the UK's largest super affiliates with a multi-million pound turnover. eConversions provide competitive advantage within the paid search space to leading advertisers including Dell, Expedia, Lastminute.com and The Guardian. Their publishing division has recently launched www.VoucherCodes.co.uk which is now one of the UK's largest money saving web site and has been profiled by the BBC, The Times, The Sun and many more. They are now hard at work on a their new site www.discounts.co.uk due to launch later this year.
Local is getting hotter by the day. More people are using search to find local businesses, and the Kelsey Group seems to report on a new potential value ($31.1bn in 2010) of the local search industry each week.
Calculating a competitive CPA is an incredibly important part of any successful affiliate programme and yet it's one of the first hurdles merchants fall at.
With more and more companies launching affiliate programmes, there is a huge amount of choice for affiliates, and if you expect them to promote your programme over your competitors, you need to set the right CPA and continually review it.
Recruiting paid search professionals can be a painful experience. Whether you're an agency specialising in search or a company looking to bring it in-house, the demand for paid search professionals has never been greater.
In these market conditions it’s easy to panic and jump on the first candidate who’s heard of Adwords, but there is another way.