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Author: David Olshanetsky


The digital classroom: how tech has changed the way we learn

Following a Forbes piece in which a teacher proclaims he avoids turning a computer on during class time, and that face-to-face is key I thought I’d explain why all that is wrong.

Below are five examples of technology or digital in the classroom that really make life easier for both the teacher and student.

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How to use digital word of mouth to boost sales

I recently completed an internship with Econsultancy, and on my final day I rounded up a group to play Cards Against Humanity.

How did I find this game? Digital word of mouth, that's how. 

Below I list three ways to capitalise on digital word of mouth...

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A bombshell from Kia: Lady Gaga, Twitter, YouTube, Shazam and the VMAs

Kia has produced one of the year's most memorable adverts, and with the use of Lady Gaga, Twitter, the VMAs and Shazam, the brand looks set for some great 'traction'.

The advert featuring Lady Gaga’s new single, Applause, and a handful of America’s Next Top Model cast members premiered during the MTV Video Music Awards (VMAs) show on 25th of August, racking up 10.1m live viewers.

The Kia Soul demographic fits well with that of the VMAs. With many first-time drivers tuning in, the moderately priced and trendy car was a hit, as seen by some of the many tweets.


Spotify ads: which is right for your brand?

The global music streaming giant Spotify made £370m in revenue for 2012 with increases in both users and advertisers.

Spotify has a selection of ten main advert formats. Some are interruptive, others arrive during extended terms of no-use of the application, and some are clickable.

These ad formats will suit various types of businesses. The high-end or in need of last-second promotion (movie studios, album launches) will enjoy the light boxes and homepage takeovers, while small businesses with low budgets may prosper with trendy playlists.

This post details the five most commonly selected advert formats, with my own quick survey (via SurveyMonkey) of 100 people providing opinion as to which works best.

Take a look and which your brand could be using.

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How misusing Tumblr might hinder your connection to the teen demographic

Back in June 2012 Tumblr creator David Karp and his team publicly announced a more focused attempt at getting advertising on people’s dashboards. 

One of the first brands to trial the paid service was Adidas, however it is definitely not the best as proven by the low amount of ‘re-posts’ it receives.

car brands digital

Eight digital campaigns from the world's best and worst selling car brands

With in-car radios quickly being replaced by Spotify, car manuals being PDF’d onto iPads and QR codes in magazines taking you straight to the mobile site for the manufacturer, it’s apparent that the digital transformation of the auto industry is taking place right now.

Ford, Chevrolet, Volkswagen, and Toyota are all selling amazingly globally, but one of them isn't performing as well in its digital marketing efforts.

In contrast, Smart, Suzuki, Fiat, and Daihatsu are floundering in terms of sales, but one is doing far better online than in the stores.


10 great examples of responsive design from around the world

Responsive design as a standard feature on a website is growing quickly.

There is no longer much of a debate over whether brands need a mobile site, as consumer demand dictates that sites need to be optimised for small screens.

The choice now is between a dedicated mobile site, an app, or responsive design. 

So to show how responsive design can be applied in practice, here are 10 examples from around the world...

Email Sign Up

How do 15 top US fashion retailers handle email sign ups?

As seen in an earlier post almost all major British fashion retailers attempt to entice visitors into signing up for an email newsletter

The reason for this is obvious, as data from our Email Marketing Census 2013 shows that two thirds of companies (66%) rate email marketing as excellent (22%) or good (44%) for return on investment. 

Following on from our last post, we’ve turned the focus on US retailers to see if they do things differently.