{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: David Newberry

David Newberry

Why CMOs need to understand both magic & logic

Some people refer to the two sides of marketing as art & science but I prefer the term a colleague of mine established: magic & logic.

The term magic works for me as it is about creating an event, an interaction that is able to establish some form of emotional connection.

But logic is increasingly important to a brand as it strives to be consistent and successful in delivering to the needs and expectations of its customers at every point of interaction. 

I believe a good marketer needs to be competent in both.

2 comments

Is marketing facing its own fiscal cliff in 2013?

Marketing complexity continues to increase due to data proliferation, channel fragmentation, technology advancements and the increasing empowerment of the consumer.

In addition, marketing is being asked to address some key organizational challenges as the role of marketing becomes more pervasive across an organization.

But what can you look at in order to address these challenges and bring your organization into the future of business?

10 comments