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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Foursquare grows to 15m users

Foursquare has announced that it has grown to 15m users, more than tripling its community in the last 12 months.

The location-based gaming platform says that half of its users are in the US, while the other half are international, as reported by ClickZ.

This marks a year of strong growth for Foursquare, during which it secured $50m of venture capital funding  that put a value of around $600m on the company.

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IAB says 52% of marketers aren't using lead generation effectively

More than half of marketers admit that they are not using lead generation effectively, according to new research from the Internet Advertising Bureau (IAB).

The IAB says that the lead generation sector grew by 20% in the first half of 2011, faster than the industry’s understanding of the discipline.

The survey polled 125 marketers from advertisers, agencies, networks and suppliers, and found that although the majority of respondents understand how lead generation can increase a customer base, 52% said they weren't using it in the most effective way.

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Facebook hires team behind Gowalla

After days of speculation, Facebook has confirmed that it has hired Gowalla cofounders Josh Williams and Scott Raymond.

The pair, who founded the location based social networking site in Texas, will move to California to join Facebook’s design and engineering team in January along with other Gowalla employees.

Facebook said in a statement that it isn’t acquiring the Gowalla service or technology, but was sure that “that the inspiration behind Gowalla will make its way into Facebook over time”.

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Could the future of Xbox Live be 'g-commerce'?

Microsoft will tomorrow release an update to its Xbox 360 console that will allow users to use it to watch TV.

This will position the Xbox as an all-in-one entertainment hub for the living room, incorporating games, movies, TV, music and sports.

A key feature is the integration of Kinect, which adds voice search to the entertainment experience - with Windows Phones available to use as a controller.

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40 day countdown til the dot brand domain: infographic

In 40 days brands will be able to apply for their own dot brand web extension.

 The 92 day window for applications to the Internet Corporation for Assigned Names and Numbers (ICANN) opens on January 12, 2012, so next year we might be flooded with the likes of ‘news.pepsi’ addresses instead of ‘pepsi.com/news’.

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Mobile conversion rates lag behind tablets: infographic

Mobile conversion rates are still lagging behind tablets and desktops, according to new statistics from Monetate.

The study, which monitored traffic and purchases from Thanksgiving to ‘Cyber Monday’, found that mobile achieved a conversion rate of 2.3% compared to 5.4% and 5% for desktops and tablets respectively. 

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YouTube launches new homepage with focus on channels

YouTube unveiled a new look for its homepage last night, with a greater emphasis on channels and a refreshed colour scheme.

The update, which we revealed last month, allows users to create their own line up of channels, and provides better integration with Google+ and Facebook to see what friends are watching.

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eBay expects to see $5bn of sales via mobile for 2011

In 2010, global eBay sales via a mobile device more than tripled, generating $2bn in sales, up from $600m in 2009.  

The company says that it expects this to more than double again in 2011 to over $5bn.

eBay has also announced that more now than 1m listings are now made every week through its mobile platform.

This is largely because the auction site has successfully integrated mobile technology into its user experience, clocking up 50m app downloads across multiple platforms globally.

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MFI returns as an online retailer three years after collapse

MFI has relaunched as an online retailer, three years after its collapse into bankruptcy.

The new site went live yesterday with a 60% off promotional sale, and claims to offer ‘high quality, luxurious and affordable home furnishings with first class customer service’.

MFI used to be one of the UK’s biggest furniture retailers, operating more than 100 branches before its collapse in 2008.

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Billabong launches augmented reality ad campaign

Billabong has become the latest company to use augmented reality technology (AR) in an interactive ad campaign.

The sports brand is using Augmented Reality(AR) app Zappar to allow consumers to interact with its instore, online and print advertising.

By using Zappar on Billabong’s ‘Life’s better in board shorts’ ads, consumers gain access to videos of surfers and are linked to a dedicated microsite.

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YouTube launches upgrades to analytics tool

YouTube has today launched a new analytics tool that it claims will make it easier to discover who is watching your videos.

The new interface, called YouTube Analytics, offers the same data currently available through Insight, but it will be presented in a more user-friendly way.

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WordPress launches new ad platform, takes dig at Google

WordPress.com bloggers will get the chance to earn some money from ad revenue thanks to a new deal between Automattic and Federated Media (FM).

A blog post from Jon Burke, ads lead for WordPress, said this was something that bloggers have been requesting for some time.

The post said, “We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.”

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