Author: David Moth

David Moth

David Moth is Editor and Head of Social at Econsultancy. 

The most joyful digital news stories from the last week

Ladies and gentlemen, this is the news.

In the absence of my dear colleague Ben Davis, who is sunning himself on the beaches of Berlin, I have taken responsibility for this week’s roundup.

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Arsenal vs. Spurs: Which Premier League club offers the best mobile UX?

Arsenal FC have been able to boast some impressive results after revamping their ecommerce site.

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Stephen Fry to headline the Festival of Marketing 2017

It’s our very great pleasure to announce Stephen Fry as the latest headliner for the Festival of Marketing 2017.

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Five must-see talks at the Festival of Marketing 2017 #FOM17

The full agenda for the Festival of Marketing 2017 was unveiled earlier today.

It includes the usual mix of marketing heavyweights, industry icons, innovative startups, and a handful of celebrities.

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Five things we learned from launching a Facebook Messenger chatbot

Back in March we unveiled our very own Facebook Messenger chatbot, lovingly created to help promote our forthcoming Supercharged event which is all about how AI is impacting marketing.

In the intervening months close to 400 people have spoken to our little bot and in general I think it’s coped quite well.

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Measuring social media ROI: Case studies & stats that prove it’s possible

This article was inspired by two recent events.

Firstly, I was involved in a Hootsuite panel session looking at how marketers can better tie their social media activity back to business goals and prove commercial value. Reading around the topic confirmed to me that social attribution remains a huge problem for a lot of marketers.

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Our daily newsletter is no more. It will now arrive thrice weekly

Dear reader, if you subscribe to the Econsultancy email newsletter then as of next week you will notice that it no longer arrives every day.

That’s right, we're reducing the frequency to three days per week. The renamed Digital Pulse will now be delivered to your inbox every Monday, Wednesday and Friday.

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10 fascinating digital marketing statistics from this week

It’s Friday, so that means it’s time for our world famous digital marketing stats roundup.

This week it includes basket abandonment, Google Shopping and SEO in the insurance industry.

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All the digital news stories you missed this week

Hello ladies and gentlemen, this is the news.

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Three key findings from the 2017 Email Marketing Census

Automation, personalisation and device optimisation are three of the key themes covered in the 2017 Email Marketing Industry Census, published today by Econsultancy in partnership with Adestra.

Exactly 1,200 marketers took part in the 11th edition of our industry bellwether report that contains a comprehensive review of the email practices being adopted, the resources being dedicated to email, and the channel’s effectiveness compared to other types of marketing.

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Mark Ritson & Byron Sharp to headline Festival of Marketing 2017

The latest headline attraction for the Festival of Marketing 2017 has just been announced, with attendees getting two marketing heavyweights for the price of one.

Professors Byron Sharp and Mark Ritson will square off in the most important debate you’ll hear this year, offering their own bold visions for the future of our industry.

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How we built our Facebook chatbot: What does it do, and what's the point?

Later this year – July 4 to be exact – Econsultancy is hosting a new event that will investigate how AI is impacting marketing.

As well as looking at how AI will change the way marketers implement CRM and content personalisation, the agenda at Supercharged also includes a few talks on chatbots.

This inspired us to launch our own Facebook Messenger chatbot to offer people information about the event. The bot is already live – you can speak to it via our Facebook page or by searching ‘Econsultancy’ in Messenger.

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