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Author: Dan Williams

Dan Williams

Dan has a wide range of experience in planning and implementing multi-million pound search marketing budgets across B2B and B2C clients. During his time at Periscopix he’s worked with clients across a wide range of industries, but currently focuses on several large clients in the finance and technology sectors. 

What's the perfect YouTube ad length?

How long should my YouTube ad be? It’s a question that every advertiser creating a video ad for YouTube has to consider.

Depending on your advertising goals you may have different opinions on the matter.

In this article we look at the results of a split test we recently carried out with one of our clients to find the optimal lenght for an ad when focusing on driving online conversions.

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