Author: Bola Awoniyi

Bola Awoniyi

How Disney is approaching its digital transformation and fighting disruption

Disney’s $52bn acquisition of 21st Century Fox assets may have caused some causal observers to be surprised.

However, if you have been following Disney closely for the last few years, it will be more apparent that this move was a fundamental part of the plan to avoid being disrupted by Netflix.


What can we learn about CPG product strategy from new haircare brand Form?

It is no secret that the world of consumer packaged goods (CPG) is under threat from multiple directions.

In one corner, Amazon is slowly commoditising and white labelling goods to compete on its digital shelf spaces (as well as buying physical shelf space). In the other corner, niche startups with laser focus chip away at market share, as consumers continue to be attracted towards specific solutions, at the expense of the generic product lines CPG brands can be synonymous with.


FMCG brands, if you didn’t have an Amazon strategy before, you need one now

Amazon’s culture lends itself to innovation, but its rapid development and deployment of the Amazon Echo is in a league of its own.

Opening with the original Amazon Echo in June 2015, the Seattle-based company released the Echo Dot in September 2016, the Echo Look just two weeks ago, and this week the newest member of the family; the Echo Show.


What the commodification of (Snapchat) Stories means for marketers

You can’t go anywhere on social media without seeing the Stories format being used.

If that statement was said a year ago, when it was exclusively being used by Snap in its flagship app, it would have been followed by statements proclaiming that the company has crossed the chasm and will undoubtedly be the third digital marketing megapower behind Facebook and Google.

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Grabbing attention online: Three questions to kickstart your strategy

Understanding how to get attention is perhaps the most underrated business skill in the 21st century.

Before the digital age, meaningful attention for a brand, business or public figure could only be gained through those that controlled distribution, like news outlets, television stations and radio platforms.


Four implications of Snapchat’s update to its Stories page

Can Snapchat become more user-centric and provide more opportunities for marketers in its flagship product at the same time?

That is certainly the ambition with the photo sharing app’s new product changes.

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What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?

Heavily segmented Facebook campaigns do not always deliver superior results.

At least this is the message coming from P&G, the world's largest advertiser and Facebook's dream customer.


What brands can learn from Nintendo’s digital transformation and Pokemon GO

Did you know that the media franchise we all call Pokemon is 21-years-old?

Well the nineties favourite has just reinvigorated itself with the launch of Pokemon GO.


Four exciting changes for marketers from Apple's WWDC 16

For tech enthusiasts and professionals, all eyes were on Apple’s annual WWDC event yesterday.

For many, the hope was to see Apple’s developments in AI, home automation and the advancement of Siri.


The social strategy behind Kim Kardashian’s #InternationalWomensDay nude tweets

Yep, that was a legitimate strategy and depending on your perspective on Mrs Kardashian-West, its performance may surprise you.

In case you were not aware Kim has spent 48 hours giving a masterclass in leveraging social media and getting a significant return on her investment. 

In a time where marketers are more than over “trendjacking”, Kim Kardashian seemingly "by accident" proved that it can still be done, if executed correctly.


Three remedies for your marketing pain points

We all know the life of a marketer has become significantly more stressful over recent years.

Unsurprisingly, 78% of marketers feel that their job is more stressful compared to five years ago.


Marketing Automation Buyer's Guide: highlighting the human element of data-driven marketing

Marketing automation is hardly new. 

But the increase in touchpoints and data sources is creating more opportunities than marketers can even identify, let alone implement on an individual basis.

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