Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at or follow at @herrhuld.

twitter tick

30 brands with excellent social media strategies

Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.

Having said that, some brands 'got' social media a lot quicker than others.

birthday cake

10 key challenges facing CRM marketers

Customer relationship management (CRM) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.

So what are the challenges facing CRM marketers?

I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.

louise thompson

A day in the life of... a head of product marketing

This week our Day in the Life feature focuses on Louise Thompson, head of product marketing at Proxama.

Let's find out what such a role entails and what's interesting about working in this fairly new space of mobile and proximity marketing.


Do startups and small businesses really need a CTO?

Many people have heard of a virtual CFO, but a virtual CTO is a more novel concept.

However, the idea of getting technical advice only when you need it seems an elegant solution for lean startups who don't have the money to compete in a cutthroat jobs market.


The week's news in digital (in five minutes)

You may all be thinking about going on your hollibobs, but there's never a dull week in digital.

This week's news is a rattlebag of Facebook updates, ecommerce buyouts, ad spend revelations, and....cats.

linkedin logo

LinkedIn's Head of Ad Ops on programmatic advertising and native content

LinkedIn launched programmatic advertising at the end of June, intended to complement the fast-growing sponsored content on the platform.

Given LinkedIn's rich user information, this is a potential game-changer for B2B marketers.

We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK.

masters logo

Announcing the shortlist for The Masters of Marketing Awards 2016

Our esteemed jury has been hard at work sorting the great from the good, and the Masters of Marketing Awards 2016 shortlist can finally be revealed.

The winners will be announced on 4 October, during a big bash that will kick off the Festival of Marketing.

As usual, shortlisted work will be displayed in the Masters Gallery to 3,000 marketers at the Festival, which runs 5-6 October (buy your tickets here).

1 comment
john lewis website

Back-to-school search trends: How top retailers optimise landing pages

It's hunting season for back-to-school clothes retailers who want to ensure they do well online.

But what is the search opportunity and what does it take to capitalise on this growing search trend?

jen brett

A day in the life of... Head of EMEA Insights at LinkedIn Marketing Solutions

LinkedIn has been making the news a lot recently - bought by Microsoft and introducing programmatic display ads, as well as native video.

So what better time for an interview with one of its data bods, Head of EMEA Insights, Jen Brett.

1 comment

The week's news in digital (in five minutes)

An interesting week in digital news, we've had stories about clickbait, sexism, buyouts and bioelectronics.

As usual, here's your five minute roundup. Nom nom.

formula e car

A day in the life of... Head of Digital at Formula E

Tom Halls is Head of Digital at Formula E. We caught up with him to find out what it's like to combine the sexy worlds of motor sport and digital marketing.


The best APAC digital marketing stats from July 2016

Here's your monthly roundup of digital marketing stats from the APAC region.

iPhone sales are suffering in China, online travel spend is growing rapidly, as is Indian adspend, and great digital experiences are driving business outcomes.