Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

gigrev

Start Me Up! GigRev, the social media platform for artists and bands

We all know the music industry is in turmoil, with the rich getting richer and small acts struggling.

GigRev is a social media platform attempting to connect fans and artists, aiming for genuine engagement over Likes and ad revenue.

We caught up with the team.

0 comments
g fb

How to integrate search & social: It's all about curating audiences

The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.

With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.

Marty Weintraub, founder of Aimclear, spoke at this year's SAScon about psychographic targeting and curating audience-based remarketing pools. Here are some of the tactics he extolled.

0 comments
facebook local ads

The week in digital (in five minutes)

Here it is, your roundup of the week's digital news.

All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.

0 comments
ben's nan

Does Ben's Nan, the polite Googler, show us that bots are the future?

The search story of the week is that of 'Ben's Nan'.

Ben's Nan became a Twitter sensation when Ben found that she had written 'please' and 'thank you' in her Google search, figuring she'd get a better answer that way.

Like all hack, newsjacking bloggers, it got me thinking about what this could tell us about interaction design.

0 comments
ksubaka

Start Me Up! Ksubaka creates game-like advertising for shoppers

Augmenting the retail environment with consumer-facing digital technology is always a much debated topic.

Ksubaka is a startup that creates fun digital experiences for consumers whilst delivering brand advertising.

We caught up with the team...

0 comments
linear

What is non-linear advertising & how can it help publishers?

Though the term non-linear advertising is perhaps a little academic, the concept is a useful one when discussing multichannel campaigns.

It's also a lens through which to view display advertising, and the problems it is beset by.

Here's my attempt at explaining it.

0 comments
rs components

How one simple A/B test helped RS Components increase add-to-cart conversion by 159%

We all know the importance of testing. Everything else is mere conjecture.

One of the big ecommerce brands that continues to test and learn is RS Components, a huge distributor of electronic components.

0 comments

How can we improve content discovery networks? A study of clickbait

I recently made a fuss about a mobile advertising experience I had with CNN Money.

My gripe was about UX but also about the poor quality of content discovery networks.

So, I thought I would experiment in visiting some of the clickbait on these networks. Here we go...

0 comments
masters

Three reasons to enter the Masters of Marketing Awards 2016

The deadline for entry to The Masters of Marketing Awards is this Friday (June 17th).

Here's why you should enter.

0 comments
asos checkout

Eight ecommerce checkout design features that make ASOS great

ASOS uses a combination of best practice design, quirky copywriting and micro UX to create a simple and fun checkout experience.

Here, I pick out eight features that make the ASOS checkout great.

(p.s. if you have created a great user experience recently, you've got until June 17th to enter the Masters of Marketing Awards)

5 comments
euro 2016 logos

Euro 2016 marketing creative: Smart, prestigious & controversial

A couple of weeks before the tournament began, I took a rather sceptical look at some of the brand campaigns airing during Euro 2016.

With the honourable exceptions of Adidas, Hyundai and Carlsberg, the marketing action was slightly disappointing.

In this post, I look at some more of the current campaigns and see who has hit the mark.

0 comments
lufthansa

How Lufthansa & Zalando are improving the customer experience

Customer experience has arguably been the marketing buzz phrase of 2015/2016.

But the interest in the term reflects marketing's increasing influence across the organisation, in a time when business models are changing.

At Syzygy's Digital Innovation Day, I listened to marketers from Lufthansa, Zalando and Consorsbank who discussed CX.

0 comments