Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

chat bot

What were the biggest UX trends of 2016?

Chatbots are firmly on the radar (for good or bad), along with new tools and new business processes.

Have a read of everything that stood out to our UX experts in 2016.

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vr not permitted

10 sensible web design trends for 2017

Why have I used the adjective 'sensible' in my headline, instead of something more click-worthy like 'crucial'?

The answer is that web design trends in 2017 should be all about meeting the user's needs.

Gone is the temptation to show off what the browser can do, in its place is a passion for proper design; form follows function.

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noddy car

All the digital news stories you missed this week

This week's digital news couldn't be more on trend.

Yes, it's wearing its best garb from Saks (bought on a VR shopping trip) and is deciding which new semi-autonomous ride-hailing service to use.

Catch up on everything you missed this week...

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design

How to create a culture of design in your organisation

I've recently been writing about design thinking, a hot topic this year.

So far, I've done some reading to try to define what design thinking is, why it's so important, and how marketers can apply it.

Now I want to ask, how should an organisation embed a culture of design?

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maga

10 common traits of bad copywriters

The phrase 'people in glass houses shouldn't throw stones' has never been more pertinent.

I present for you, 10 common traits of bad copywriters.

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2017

SEO trends in 2017: What do the experts predict?

What will 2017 bring for SEO?

Our experts have already weighed in on the biggest trends that happened in 2016, now they look to the future.

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design

How can marketers employ design thinking?

In a previous article, 'What is design thinking?', I discussed the Fjord methodology for service design.

This methodology looks at people, products, place, process and performance, and is a framework on to which design thinking can be applied. 

Marketing meets design most often in branding and service design, but not only here. Design thinking can be applied more broadly by the marketing team.

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pwa

What are progressive web apps (PWAs)?

You may have heard of Accelerated Mobile Pages but what about Progressive Web Apps (PWAs)?

If you need a primer, this should help.

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andreas - presencekit

Start Me Up! PresenceKit builds mobile apps in 48 hours

Start Me Up is our regular feature profiling startups in ecommerce and marketing.

This week, we've been speaking to PresenceKit, a new platform for app development.

Here's what they had to say...

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penguin

What were the biggest SEO trends of 2016?

It's that time of year again; time to take stock of everything that's happened in marketing since January.

Let's start by looking at the big talking points in SEO, with the help of some our industry's esteemed search experts.

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ctr apac content

The best APAC digital marketing stats from November 2016

We've got some really interesting APAC stats from November 2016.

Highlights include the effectiveness of branded content, uptake of mobile wallets in India, and most influential brands in China.

Dig in.

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messenger games

All the digital news stories you missed this week

There's a rather childish feel to this week's digital news roundup, but it is nearly Christmas, after all.

Stories this week include games, toys and base humour. All of it, essential.

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