Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

alexa echo

The problem with voice user interfaces like Amazon Alexa

What innovation will bring the next step change in customer experiences?

Of all the candidates mooted over the past few years (augmented reality, the internet of things, 3D printing, blockchain), voice user interfaces in digital personal assistants is as good a bet as any.

But despite the success of early entrants such as Alexa, could voice-user interfaces be flawed?

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google amp

Google's Accelerated Mobile Pages: 12 pros and cons

The Accelerated Mobile Pages (AMP) project seems to be progressing nicely.

Google has recently revealed integrations with Tag Manager, A/B testing in Analytics, long-awaited form elements are now possible (e.g. email fields), and there's a continuing roadmap of features.

For the uninitiated, here is a digested list of AMP's pros and cons.

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tmall

China's Single's Day: Can Western brands take advantage?

Alibaba is this year referring to Single's Day as the '11.11 Global Shopping Festival'.

That's a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.

It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.

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All the digital news you missed this week

If pasties and porn aren't enough to tempt you to read our roundup of this week's digital news, I don't know what is.

I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.

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types of innovation lab

What is an innovation lab and how do they work?

Innovation labs are springing up everywhere, with fintech a particular bright spot over the last year.

Looking at Google News results from September 2016 for fintech alone, I can see intiatives from Deutsche Bank, Royal Bank of Canada, Fidor, BMW, PayPal and many more.

Labs are now commonplace across industries from retail, to telecoms and travel.

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email

Four email marketing basics to always keep in mind

Econsultancy has published a new report titled The Fundamentals of Email Marketing.

Subscribers can download the report in full. Here, I have picked out just a few slivers of wisdom.

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ai person

Could AI kill off the conversion optimisation consultant?

I have written a little bit about artifical intelligence in recent months. Enough to improve my superficial knowledge of its application in marketing.

What seems obvious is that much like most martech, AI will not endanger many jobs in the medium term. It merely creates more sophistication and more jobs, perhaps.

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mobile devices

The best APAC digital marketing stats from October 2016

The continuing pre-eminence of mobile devices is a major theme of this month's APAC statistics.

There are also stats on iOS app spend in China, ad tech adoption in Australia, and mobile adspend in India.

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nike email

Nike vs. adidas vs. Under Armour: Email signup & welcome

Nike, adidas and Under Armour. Sworn enemies.

I'm going to rank the three on their email signup visibility, value offer and velocity, as well as the content in their welcome emails.

By the end, we will have crowned a winner.

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whatagraph

Start Me Up! Whatagraph turns analytics data into infographics

In our Start Me Up series we profile young digital companies, and this week it's the turn of Whatagraph.

I spoke to marketing manager Giedrė Dubiševaitė about the data visualisation software.

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vine

All the digital news stories you missed this week

This week's tinder box of digital news has included Shakespeare, Slack, AI (as usual), Vine, a humongous acquisition and Donald Trump (as usual).

Why not read it while eating some seasonally-appropriate porridge with a topping of your choice?

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raise a cup - starbucks

Cause marketing: Examples from Uber, Starbucks & JetBlue

Cause marketing seems to be pretty noticeable at the moment.

Though cause marketing has been around for about 50 years, the internet has undoubtedly revolutionised charitable giving and brand involvement.

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