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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

code computerlove

Should agencies eat their own dog food & build minimum-viable-product websites?

Does any agency design its own website as if it were a client product?

What should an agency website do? And how do we know if it's worth the effort?

3 comments
student.com

Student.com: the website set to revolutionise student accommodation

Student.com has had quite a lot of press recently, what with $60m of investment from the founders of Spotify.

The website is new to me, so I thought I'd have a look through and pick out some points of interest.

0 comments
Messenger

What will Facebook Messenger ads mean for marketers?

Every tech and media publisher has written about a reported leaked document showing Facebook's plans to introduce ads to Messenger.

'Advert' seems a strong word, given they will be more like email; messages sent to customers who have opted in.

Whatever we call them, what might Facebook Messenger ads mean for marketers?

0 comments
quartz app

Six trends the new Quartz app has joyfully piggybacked

The new Quartz app is fun, perhaps divisive, but bang on trend, showing us what content distribution might look like soon.

When Quartz was founded, it was pretty revolutionary for news on the web - mobile first, big bold text, single stream layout, changing topics, great data viz, free to use (!), a daily digest email, etc.

Since then, it has adapted somewhat to compete with click bait on social media, but hasn't really been 'bleeding edge' in rapidly-evolving mobile.

The Quartz app changes that. Here are six things to take note of, that all media companies should be investigating.

1 comment
postcardshome.co.uk

How do you build an ecommerce retail startup from scratch?

Ecommerce technology is improving all the time, but the retail market also grows more competitive.

What must it be like to start your own ecommerce venture from scratch?

Postcards Home founder, Lucy Coleman, has recently done exactly that. Her business offers homeware and gifts from independent designers around the world; Lucy describes it as 'products that transport us to our favourite places'.

I caught up with her to ask about her journey so far.

3 comments
cats reading

How blog page design & layout can destroy readability

No matter how good you are at the words, the sentences and the grammar, no matter how often you run your florid prose through the Hemingway app, there are some elements of an article page that can scupper everything.

Here are the most important.

7 comments
sophie moule

A day in the life of... Search Marketing Manager for Clarks

'A day in the life...' is the return of a popular feature where we get insight into various roles in digital.

This week it's Sophie Moule, search marketing manager at Clarks.

2 comments
video

Four video campaigns that used dynamic creative

Dynamic creative in video is not yet commonplace, particularly in display advertising.

The best creative minds in agency land are concentrating on other areas traditionally seen as more profitable.

So, I thought I'd trawl around and find some examples of dynamic video creative.

1 comment
proposal

What makes a good employee value proposition?

A great employee value proposition (EVP) is vital in persuading the best digital talent to join your organisation.

But what makes a great EVP? How can you make your employees blush and say 'yes!?'

0 comments
money

Should female content specialists be worried by our salary survey?

Our new Careers and Salary Survey 2016 looks at the earnings of digital specialists versus general marketers.

4,300 people responded to the survey from across marketing, advertising, digital and design, including client-side and agency-side individuals and consultants.

Here are some of the bits that stood out to me, why some content specialists could be worried and women are still disadvantaged.

You can download the full results here.

5 comments
nyt logo

Five ways The New York Times is innovating its publishing model

At the beginning of 2016 things are much rosier at The New York Times than they were two years ago.

Though print is still suffering, there seems to be a greater degree of parity between the incumbent's digital know-how and that of new online-only upstarts.

The paywall is bearing fruit, social media platforms court its content and Google is trying to shine a light on longer form journalism.

The paper has shown itself again to be a restless experimenter across digital platforms and with new digital technology.

0 comments
doritos ad

Why the Super Bowl 50 commercials were social media failures

The top 10 Super Bowl commercials of 2016 generated almost 2.9m fewer shares than in 2015.

This year the triumphant commercial on social media was shared 893,000 times, a sharp decrease from last year's top figure of 2.5m.

Why? Well, I think advertisers have failed to spot the winning formula of previous years.

0 comments