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Author: Andrew Warren-Payne

Andrew Warren-Payne

Andrew Warren-Payne is a senior research analyst at Econsultancy where he works on producing industry-leading research, briefings, and best practice guides for the digital marketing industry, including the Top 100 Digital Agencies report. In addition to this, Andrew has helped a broad range of organisations develop their marketing strategies through bespoke research and analysis.

Prior to working at Econsultancy, Andrew worked with start-ups in both London and Seattle with their digital marketing efforts and worked as an independent affiliate marketer.

Students and graduates: seven ways to boost your digital skills

In our recently published Digital Marketing and E-commerce Guide For Students and Graduates, we received advice from leaders at six companies that recruit graduates. From their feedback on how students and graduates can prepare themselves for the job market, one point came up time and time again – students and graduates who demonstrate initiative and have work experience stand way out above the others.

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Do digital leaders need both client-side and agency-side experience?

In our digital marketing and e-commerce careers guide, published at the beginning of the month, we put together some of the industry’s best advice on how senior digital professionals can improve their career.

As so much great advice was contributed that we couldn't include in the report itself, we've been publishing blog posts featuring the commentary we received.

Last week we asked whether it was better to be a generalist or specialist in digital marketing, and the week beforehand we asked what attributes were most sought after in senior digital professionals

This week our contributors answer the question: do digital leaders need both client-side and agency-side experience?

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Should digital marketers be generalists or specialists?

In our recently published Digital Marketing and E-Commerce Careers Guide, we have put together some of the industry’s best advice on how senior digital professionals can improve their career. The advice we received from our contributors was excellent, and in many cases there was a broad spectrum of opinion regarding how best to accelerate one’s career.

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Digital Marketing and E-commerce Careers Guide

Getting into digital: new guide for students and graduates

Digital Marketing and E-commerce Careers GuideEconsultancy has today published a Digital Marketing and E-commerce Careers Guide, aimed at UK students and graduates looking to get into digital marketing and e-commerce. The report, which is free to download, is a goldmine of information for aspiring digital marketers and provides constructive advice along with industry insights to better inform those looking to enter the industry.

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The secrets of digital career success: experts reveal all

In our recently published Digital Marketing and E-Commerce Careers Guide, we have included detailed information about how senior digital professionals can improve their career. In all, 17 well respected industry figures provided over 10,000 words of constructive advice on what digital marketers can do to fast track their careers. However, with so much good material, we simply couldn’t fit it all in. Over the next coming weeks, we want to share with you some of the best advice we received.

 

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Fast track your digital marketing career: new guide

Econsultancy has published its first Digital Marketing and E-commerce Careers Guide, aimed at UK digital professionals looking to take the next step in their professional development. The report, which is free to registered users, looks in detail at the skills required to be a digital leader, with insight from senior managers and profiles of specialist recruitment companies.  

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Solving puzzles and teaching pigs to sing: the human side of web analytics

In our 2012 Web Analytics Buyer’s Guide published this week, one of the trends we have identified within this  industry is the continued importance of people in getting value from web analytics.

One of the contributors to the guide is Jim Sterne, founder of the eMetrics Marketing Optimization Summit and chairman of the Web Analytics Association. At the recent eMetrics Marketing Optimization Summit in London, Jim gave a keynote entitled The Human Side of Marketing Analytics. Below are some of the key takeaways I identified.

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