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Author: Andrew King

Andrew King

Andrew is senior strategy consultant at Lyris. Andrew has worked in marketing across three different continents for major car manufacturers, institutions, and retailers. He joined Lyris in 2010 and consultants with a variety of clients on their email strategy, design, mobile optimization, testing, segmentation, and much more. Andrew regularly contributes to the Lyris blog and participates in industry events. - See more at: http://blog.lyris.com/us/author/andrewking/

Five dating tips you can apply to your email marketing

With Valentine’s Day quickly approaching many of you will be gearing up to send as many heartfelt emails to your subscribers as possible, encouraging them to treat their special someone.

Unfortunately many of those emails won’t hit the mark and you could see your unsubscribes and spam complaints increasing with every soppy campaign you send. 

6 comments

Christmas email frequency: how to delight your subscribers

Email frequency in general has been a hot topic recently. Whatever your opinion or approach is on this topic, it’s inevitable that your email frequency is going to increase over the upcoming holiday period.

As you can see from this chart, many retailers don’t hold back! 

15 comments

Responsive email design: 10 great examples

It seems that more and more brands are jumping on the responsive email design bandwagon lately.

And rightly so, Litmus announced this month that mobile opens reached a record high of 47%! They are also predicting that mobile opens will reach over 50% by the end of the year.

One trend that I've also recently started to notice and something I can see becoming much more popular in the near future is tablet optimization. This is achieved with media queries that specifically target the screen sizes of tablet devices or larger smartphones.

The Expedia and Playstation emails below are particularly good examples of how this should be done. 

We're also starting to see marketers use media queries to display mobile specific content. One example of this is showing an Apple app store / Google Play icon when you view the email on a smartphone. I expect to see more and more brands use this technique in a wide variety of ways in the near future. 

So here are 10 of the best responsive email designs that I've seen in the last month.

14 comments

Why Manchester City's emails are premier league quality

Professional sports teams in general seem to leave much to be desired when it comes to digital marketing.

They all seem to have overly complicated looking websites with giant splash pages, big background images and loads of advertising.

Many teams also seem to follow no best practices when it comes to email marketing, with hard to find sign-up forms, no segmentation and terrible designs.

There is one sports team which continually scores highly in my books, though: Manchester City Football Club. Here’s what I like.

14 comments

Where are your emails opened and why does it matter?

With the explosion of mobile devices in recent years, your email campaign could be opened at any time and in a much wider variety of locations and situations than a few years ago, when practically all emails were checked on a desktop computer.

So what are some of the most popular locations that your emails could be opened? And are your subscribers likely to convert from your email when they are in that location?

5 comments