My brother Joe asked to interview me about digital transformation for his 'Digital Brew' series. The guests get to choose between tea/coffee or beer. I went with beer. 

So here we are chatting about what digital transformation is, including challenges around people, culture, talent, leadership and process. We discuss ways you can measure levels of digital transformation and get into business model disruption, and trends including artificial intelligence, conversational interfaces, chatbots, driverless cars and more. 

So grab your own brew of choice, watch our chat, and feel free to ask questions or make your own comments below and we'll continue the discussion there.

If your business needs help with Digital Transformation, get in touch with Econsultancy

Ashley Friedlein

Published 4 August, 2017 by Ashley Friedlein @ Econsultancy

Ashley Friedlein is Founder of Econsultancy and President of Centaur Marketing. Follow him on Twitter or connect via LinkedIn.

92 more posts from this author

You might be interested in

Comments (2)

Hilton Barbour

Hilton Barbour, Marketing Provocateur at Hilton Barbour Inc

Great video guys but the CULTURE piece is where the real struggle typically occurs. There are a multitude of tech vendors but the ability to retool how your people act/adapt for a digital first customer situation is unheralded. And, as you say, Digital Transformation really is the most amorphously defined phrase in business history.

I've interviewed business leaders at Starbucks, Coca-Cola, L'Oreal among others to understand how people in the actual trenches are dealing with this evolving work environment.

5 of the first 15 interviews can be downloaded here:

I'd love to interview European leaders on this topic. My current interviewees are primarily North American.

Feedback and commentary very welcome.

8 months ago

Ashley Friedlein

Ashley Friedlein, Founder, Econsultancy & President, Centaur Marketing at EconsultancyStaff

@Hilton - yes, totally agree on culture. Some good points (including supporting McKinsey research) around digital culture from Neil Perkin over at

7 months ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.