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If you run a digital agency, especially one that designs and builds websites, then what better way of showing off your talents than to build a wonderful website for your own company?
In the past couple of years many agencies have rebuilt and relaunched their websites using HTML5 and CSS3. The results can be eye-opening, highly engaging, and built to work on all kinds of devices.
It's not all good news though. Sometimes the use of HTML5 can be downright annoying: just because you can do something doesn't mean you should. Does it matter that some of these websites take half a minute to load? Personally I think fast loading times really matter, but I've heard arguments that people are prepared to wait for certain types of website. You can decide for yourself.
At any rate, there is plenty to admire here, and perhaps there is an acceptable trade off between optimal usability and the overall user / brand experience. Certainly it's always interesting to watch web design evolve, and agencies are naturally inclined to push the boundaries.
The following examples show what can be achieved, and mercifully not all of them are addicted to loading icons. Tuck in and see what you think.
Makes good use of responsive design - try narrowing your browser window.
Includes unobtrusive animation and some lovely fade-in effects for text.
This currently has a gorgeous, innovative 'out of office' skin on it, as well as some great touches on its website.
Avoids scrolling for the sake of it, and focuses on usability.
What's not to like about the way the label changes colour as you hover from image to image?
This one is a scrollfest, with lots of excellent micro UX effects (try hovering over the red logo, or the social icons).
A focus on strong typography and speed makes for a lovely user experience.
The tour is certainly novel, but it takes an age to load, and the navigation goes AWOL.
Some slick slide transitions, but I'm not convinced that the image-heavy team page works.
I like the attention to detail on those thumbnail hover states, and there is some smooth animation if you're prepared to wait for it.
A site that seems to have been created with the swipe in mind.
Teehan & Lax
I'm such a fan of this site, especially its wonderful 'story' page.
Another admirably clean HTML5 experience. Check out its Project Planner form.
A content-focused site, rather than the bells and whistles approach adopted by many agencies, though infinite scroll means that you end up chasing the footer down the page.
Seen any other notable HTML5 sites recently? By all means share them in the comments area below.