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As content marketing and SEO grow in importance for all sorts of online business, so does the need for real-time keyword analysis.

Rankinity allows you to check positions of a website for certain keywords in all popular search engines in real time.

The founders of Rankinity are hoping that flexible reports and wide means for joint operation (it can take a lot of cross-department teamwork to successfully manage SEO) will make their service "an irreplaceable assistant both for a SEO savvy and a website owner".

In one sentence, what is Rankinity?

Rankinity is a unique service that allows website owners to check the position of their website against certain keywords on all the popular search engines in real-time.

What problem(s) does Rankinity solve?

We solve the complex problem of website rank tracking in multiple search engines. If you want the performance information for keywords you want to rank for on not only Google, but Bing and other popular search engines, as well as competitor benchmarking, our tool is one for the simplest and efficient available.

The user interface of the system provides effortless comparison of both individual keyword positions and overall visibility of sites.

What are your immediate goals?

This month we are releasing a first public beta version of our service and we hope to receive a valuable feedback in order to create actionable improvements for our users. We have already got about 350 subscriptions and are almost ready to open up our project much wider.

In the next two months we want to keep improving our service and release iterations on our traffic analysis and competitor research tools.

What were the biggest challenges involved in building Rankinity?

The biggest challenge was to implement a full-featured real-time mode for our service (this is a unique feature among other web ranking services). Due to this implementation you can monitor your website rank or positions changes without page reloading. You will be able to search, filter and navigate your website keywords instantly without any delays.

How will the company make money?

We plan to use subscription based model. The price will varry depending on the number of keywords the customer want to monitor for the certain website.

Who is in your team?

  • Felix Kosolapov - project management
  • Victor Karpenko - SEO and marketing
  • Maxim Kazarin - programming and testing
  • Nikolay Belous - website and UI design

Where would you like to be in one, three and five years’ time?

In general, we want to remain small, but at the same time be the best and the world’s leading service that solves the website rank tracking problem in all aspects.

Other than Rankinity, what are your favourite websites / apps / tools?

Google services, Skype, MockingBird, Pivotal Tracker.

Ryan Sommer

Published 12 April, 2013 by Ryan Sommer

Ryan Sommer is web veteran and recovering expat who contributes to Econsultancy on startups, content marketing and new media. You can connect with him on LinkedIn, follow him on Twitter, or add him to your circles on Google+

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