It’s the coming of the age of content marketing
Time you hired that writer
But do people read on the web?
Jakob Nielsen’s claim is quite an old one, and Coleen Jones has made a counter argument that the study isn’t completely valid.
Whether you completely believe Nielsen or not, the claim certainly struck a chord with me, I rarely read web pages. Do we really have time?
I’ve been writing on the web for a while
And I’m not so sure people read either
Often people react to headlines, but don’t digest and write comments
I think about 50% of my responses to comments usually involve something along the lines of: “Read the article, that’ll answer your comment.” Thanks to Buzzfeed – 21 Weirdly Angry Mail Online Commenters for the above.
Or they don’t read very much at all
Ask yourself: when was the last time you read a blog to the end?
Or an online newspaper article?
Be honest…
So do you really need that writer?
There’s a reason that these sites have become so popular
Because they’re quick to digest and you don’t have to read much
And they’re funny of course…
Not all of your content has to be funny, but will your audience read all of your writing?
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Are there better ways to reach them?
There are an increasing array of great applications that can be used to create content. I highly recommend Snapseed for photography (yes, it’s better than Instagram), I also like sketching on an iPad with Sketchbook Pro, and there are enough others to justify several separate articles.
Check out the two below for more inspiration:
- Six fashion retailers that user Twitter’s Vine
- How to make an infographic online: five essential free tools
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