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Blog

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All the digital news stories you missed this week

Video coming to Tinder, Amazon to kill Skype, Zuckerberg to save the world?

Lots of nice little titbits in this week's digital news. And not one bit of misinformation.

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jo malone

Jo Malone announced as first headliner for Festival of Marketing 2017

Jo Malone MBE, founder and creative director of Jo Loves, is to headline the Festival of Marketing 2017.

The English perfumer, who previously built the Jo Malone London brand before selling to Estée Lauder in 1999, will share her branding expertise as well as her entrepreneurial journey.

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The digital deluge is making a case for just-in-time marketing

Some of today’s most successful marketers can attribute their achievements to decade-old wisdom dating back to post-war Japan’s ‘just-in-time’ approach.

In those days, manufacturing organizations learned to trim their inventory and produce only what their customers demanded, at the right time, and with the highest level of quality. 

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10 outstanding digital marketing stats from this week

This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.

If you want even more statistical goodness, you can also download the Internet Statistics Compendium for further insight.

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mw live

Get a free taste of Econsultancy training at London's Marketing Week Live

Marketing Week Live hits London on March 8/9 this year, and Econsultancy will be there to offer a taster of our training courses.

The event is free for marketing practitioners, who can register on the Marketing Week Live website, and features five stages, 75 speakers and almost 100 exhibitors.

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How brands are targeting business travellers

Travel brands typically focus on leisure travellers – the type of person looking for adventure and escape.

But what about those looking for basic comfort and convenience?

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Loyalty programs are losing their sway: here's what brands can do about it

Despite the fact that companies are spending tens of billions of dollars on loyalty programs every year in the US alone, a study conducted by Accenture suggests that consumers are increasingly impervious to the effects of these programs.

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How utilities brands use social media for reputation management

Whether it’s a general comment or enraged criticism – social media is usually the first place customers go to voice their thoughts and opinions about utilities companies.

Because of this, it is important for brands to have a proper online reputation management strategy in place. 

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UK retailers still failing to meet web accessibility standards

At the end of 2016 the BBC reported that retailers could be "missing out on £249bn because many are inaccessible to disabled customers". 

But what about the digital high street?

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customer journey chart

Understanding the customer journey: 70% of APAC marketers admit little channel integration

Joining up marketing channels is not a new concept - Econsultancy used to run an event called JUMP based on exactly this theme (first held back in 2012).

The idea of providing a consistent and connected customer experience across marketing touchpoints has been mainstream for at least five years.

However, recent research from Econsultancy shows that 70% of marketers in Asia Pacific have either little management across touchpoints or completely siloed delivery.

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Amazon Payments usage grows: should you adopt it?

Don't look now: while PayPal continues to be the dominant online payments service, Amazon's Pay with Amazon is growing rapidly.

In a press release last week, the ecommerce giant revealed that 33m of its customers have now used Amazon Payments to make a purchase, and last year Pay with Amazon transaction volume doubled.

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reading

The newbie's glossary of misunderstood digital marketing jargon

Some terms in digital marketing are difficult to get a hold of. They may have many definitions, or be the victims of prolonged misuse.

I've gathered up some of these terms in an attempt to assist people who are new to the industry.

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