PPC

The latest pay-per-click (PPC) best practice, market data, trends, training and more

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Paid Search Best Practice Guide

 ‌ Econsultancy’s refreshed and updated series of Paid Search Best Practice guides covers everything you need to know about the complex, though potentially very lucrative, area of paid search advertising.

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Paid Search Best Practice Guide

Search engines are often the first port of call in the customer journey. Econsultancy’s Paid Search Best Practice Bundle covers everything businesses need to know about the complex and constantly evolving area of paid search advertising.

Setting Up Paid Search Best Practice Guide

Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers everything marketers need to know to set up paid search campaigns from the ground up, from structuring campaigns and keyphrase analysis to crafting effective ad copy, tracking and targeting.

Planning and Strategy for Paid Search

Part of Econsultancy’s Paid Search Best Practice Guide bundle, this report looks at how to build a solid strategy for paid search advertising that encompasses budgeting, bidding, resourcing and channel considerations.

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