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Course Details

Date
9:00am 13th February – 5:00pm February 14 2014
Venue
Marketing Institute of Singapore (Anson Road), Singapore, Singapore
Trainers
Eu Gene Ang and Richard Wong
Duration
2 days

Sorry, bookings for this training course are now closed.

Overview

This intensive 2-day course is UK’s most popular introduction to social media marketing and online PR training. This is a great place to start understanding the impact of social media like Facebook, LinkedIn and Youtube on your business and how to take advantage of these opportunities for your business.

Program

This popular 2-day course looks at the effects of social media on marketing communications and PR. Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop uses a mix of presentation, case studies, practice techniques, class discussions and role plays.

Who should attend?

The course is ideal for marketing professionals, management staff and business owners looking for an intensive introduction to using social media channels within a marketing strategy.

How will I benefit?

Upon completion of this course, you will be able to:

  • Understand how to align your social media strategy to your overall business objectives
  • Evaluate appropriate channels, content, tools, and techniques for your social media activity
  • Understand the risks of social media and plan effective strategies for online reputation management
  • Apply a rigorous planning process to all stages of the social media lifecycle
  • Measure success of your social media activity

Course fee: SGD1,200/pax
(Register 30 days before course start date to enjoy 10% Early Bird Discount)

3 Free Econsultancy Report Credits (USD 895/report) for every course participant!

What will I learn?

This 2-day course covers:

Setting the stage

  • The social media landscape
  • Positive and negative case studies

The case for social media

  • Global and local trends
  • Implications for business and marketing

Social media channels

  • Major channels like Facebook and Twitter
  • Growing channels like Google+ and geo-location
  • Other channels like photosharing

The development process

  • Building a social media marketing plan
  • Guide to content marketing and writing
  • Process for responding and engaging

The case for B2B companies

  • How B2B companies are leveraging on social media
  • Closed social media groups

Social Media Considerations

  • Social media policy
  • Social media resourcing
  • In-sourcing vs outsourcing

Social media measurement

  • The ROI in Social Media Marketing
  • Tools and Dashboards

PR implications

  • Link between social media and PR
  • Reputation and crisis management

Trainers


Eu_Gene_Ang.jpg

Eu Gene Ang

Principal Trainer, Click Academy Asia

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others. 

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

Tutor for: Content Marketing for Web, Mobile and Social Media - Malaysia, Content Marketing for Web, Mobile and Social Media - Singapore, Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** - Malaysia, Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification - Singapore, Fast Track Digital Marketing - Malaysia, Fast Track Digital Marketing - Singapore

Richard-Wong.jpg

Richard Wong

Trainer

Richard Wong from Singapore is a Social Media practitioner and strategist. He is also a trainer with an Advanced Certificate in Training and Assessment and gives training in this area. He is passionate in helping organization to embark on Social Media with a firm foundation and on the right track to achieve the results that they desire.

With more than 2 decades of corporate and entrepreneur experience, he has an extensive market exposure from North to South Asia. Richard has an in-depth knowledge of how an organization operates from Human Resource, Customer Service, Public Relations, Events Management, Sales Management and Marketing. He has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries.

Today, his knowledge and experience allows him to integrate, implement and apply them to his Social Media methodologies. GisMo ConneXion, the firm he founded, uses these methodologies with great success for clients such as Cisco, Toshiba, Singapore Press Holdings, Thomson Medical, Asiatravel and many other small and big companies.

He has been interviewed on Singapore Official 938Live radio, quoted in AsiaOne and has given many talks in the subject of Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He is also a nominee for the Singapore Spirit of Enterprise Award, 2012.

Tutor for: Social Media and Online PR - Malaysia, Social Media and Online PR - Singapore

Venue


Marketing Institute of Singapore (Anson Road)

Telephone: 6327 7588

51 Anson Road
#03-53
Singapore
079904
Singapore

Google Maps

Course Details

Date
9:00am 13th February – 5:00pm February 14 2014
Venue
Marketing Institute of Singapore (Anson Road), Singapore, Singapore
Trainers
Eu Gene Ang and Richard Wong
Duration
2 days

Sorry, bookings for this training course are now closed.