Psychology for Digital Marketing Training

Overview

Dive into the world of psychology and discover how it could help you to develop more successful digital marketing campaigns. We’ll discuss tonnes of fascinating insights during this 1-day course and explore how you could use them in your digital marketing!

Program

Psychology theories are explained using real-world examples.  We also support you throughout the day in exploring how these psychology insights could apply to your digital marketing.

We’re confident that you’ll leave the course brimming with ideas and enthusiasm!

Who should attend?

Easy: if you’re interested in how people think and what that means for marketing - this course is for you!  The course is ideal for anyone involved in strategy, marketing, design, service design, or user experience.

How will I benefit?

  • Understand fundamental psychology principles
  • Communicate the value of psychology to the field of marketing within your organisation
  • Develop new marketing ideas based on psychology insights
  • Suggest ways to improve existing marketing materials based on your knowledge of psychology
  • 'To do’ list for when you’re back in the office
  • Have the confidence to discuss the relationship between psychology and digital marketing within your organisation

What will I learn?

How has digital changed our brains?

Research into how digital has actually changed the way that some people think and what this means for marketers.

Decision-making

Models & styles – different ways of considering decision-making and how to exploit them in your marketing.

Cognitive biases – some of the ‘short-cuts’ that people often use to help them make decisions and how you can reflect them in your marketing.

Motivations

If we can understand what people want, then we can position our marketing accordingly.  The insights that we will consider include:

  • Personality types
  • Theories of motivation

Persuasion

We’ll look at lots of persuasion techniques and how then can be employed in digital marketing.  Some techniques will include:

  • Reciprocity
  • Social proof
  • Authority
  • Scarcity

Trust

Practical advice (based on psychological research) for building and maintaining trust with your audience.

Learning & memory

Ways to support your audience in remembering your key messages, including:

  • The Learning Process
  • Learning styles 
  • Techniques to support memory

Design principles

Ideas to help make your message as easy to understand and as compelling as possible, including:

  • Aesthetics
  • Expectations
  • Consistency
  • User control

Storytelling

Folklore, legend, epic, myth – people seem to have always been trying to explain the power of a good story and how to tell one!  We look at some ideas that might help you along the way, including:

  • Structure
  • Plot
  • Character 

Gamification 

Guidance to help you to develop games to delight and engage your audience:

  • Goal & progress
  • Cause & effect
  • Meaningful mistakes

Visualisation

Infographics are amongst the most popular types of online content.  That makes a lot of sense when you consider that visual information is processed 60,000x faster than text.  We’ll discuss some great ways to create effective and engaging data visualisations, including:

  • Principles 
  • Message types
  • Attributes
  • Patterns

Shareability

Facebook, Twitter, Instagram, YouTube - on almost every platform, similar types of content tend to be shared most often.  We’ll look at: 

  • Motivations for sharing content
  • Tactics that encourage sharing

International issues

Multiple languages and cultures make marketing more complicated!  We’ll discuss some best practices and tools that can help, including: 

  • Balancing a core message with local flexibility
  • Tools to profile a culture’s psychology
  • Colour meanings

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at training@econsultancy.com or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630.

Trainer


Tim_F.jpg

Tim Fidgeon

Author, Trainer and Independent Consultant

Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

His articles on digital marketing and user experience have been published by:

.net magazine

New Media Knowledge

Usability News

Web Standards Group

Tutor for: Content Strategy, Editorial Planning & Content Calendars, Creative Thinking for Digital Marketing, Intensive: Mastering Customer Experiences, Lean UX and Agile Design, Mini Masters in Digital Marketing Online, Mobile UX (User Experience) & Marketing, Online Copywriting, Online Copywriting - Advanced, Psychology for Digital Marketing