Overview

This interactive small group workshop will help you take control over your programmatic advertising.

You will be working together with an expert to create a structured overview of your current programmatic activity, build a core programmatic strategy, understand what Data Management can do for your business and what steps to take next on your programmatic journey.

Together with the trainer you will demystify programmatic advertising, and build your plan to programmatic excellence.

Program

This workshop focuses on understanding programmatic advertising and how you can benefit from proper data management.

  • Revamp your programmatic knowledge
  • Create a full overview of your programmatic setup (internal & external)
  • Understand the basics of programmatic strategy building
  • Map out your current strategies and build your programmatic roadmap
  • Understand DMPs (data management platforms), how your business could benefit and how to approach the implementation
  • Know your next steps in programmatic

The interactive small-group format of this course is designed to enable sharing experiences and use cases.

You will receive a questionnaire ahead of the session, which will help make the session as relevant as possible to you.

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

This course is ideal for anyone who is – or wants to be more – involved with programmatic advertising on the buy-side. Whether you represent a brand or an agency, anyone looking to take control over their programmatic activity will benefit from this intensive course.

How will I benefit?

Upon completion of this course, you will be able to:

  • Make informed decisions around programmatic advertising
  • Approach your programmatic setup in a structured manner
  • Assess and build programmatic strategies
  • Create a use-case for a DMP (data management platform) and build/improve your strategy
  • Create your programmatic roadmap and take action tomorrow

What will I learn?

  • Programmatic Buying – the essentials
  • Understand the programmatic ecosystem
  • How to map your programmatic landscape
  • Ad Tech/Stack management 101
  • Programmatic partner management & review
  • The 7 key pillars of a Programmatic Advertising strategy
  • What a DMP could do for you, and how to get there
  • What does taking programmatic in-house mean – should you be doing this? -  and how to approach it.

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our training team at training@econsultancy.com or +44 (0)207 970 4167 to find out more.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

   CPD

Trainer


Ruben_Schreurs_BW.jpg

Ruben Schreurs

Founder & Programmatic Expert, Ind-e.co

Ruben Schreurs is the Founder and Lead Programmatic Consultant at Ind-e.co. He's a programmatic native, who was involved as Campaign Manager at an Amsterdam based Trading desk called YD when Real-Time Bidding was introduced in Europe.

After working on campaigns for Center Parcs, Transavia, T-Mobile and KLM, he started the in-house programmatic training team called YDcademy, alongside building the full suite of in-house campaign reporting dashboards. He then moved to London based Trading Desk Infectious Media to set up the Sales Operations team, responsible for new client success through project management of onboarding, process optimisation, technical documentation delivery and international knowledge sharing; successfully launching Skyscanner, Argos and Kronenbourg (FR) among others.

Ind-e.co was founded in 2014, to meet the huge demand for programmatic expertise across the ecosystem. Along with the network of specialists called the 'Collaborative', Ruben has served clients on both the buy- and sell-side, industry organisations and media auditing companies, including: CNN, UTV, Ebiquity, Ebay, Mountain News, Forward3d, Total Media, FaR Partners, Prohaska Consulting and Swoon Editions. 

Ind-e.co is based in Amsterdam, but 80% of the projects are run on location in London and New York.

Tutor for: Programmatic