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Course Details

February 26 2013 (9:30am – 4:30pm)
Peter House, Manchester, United Kingdom
Tim Fidgeon
1 day
$900.00 per attendee

Sorry, bookings for this training course are now closed.


Boost your online copy’s effectiveness (across all types of device) with our practical and hands-on training course.  

Our best-selling ‘online copywriting’ course includes lots of hands-on exercises to help you communicate, persuade and sell more effectively.  We’ll show you copywriting techniques that can boost your web pages’ performance by over 100%.

No laptop is required.  For convenience, all exercises will be paper-based.


Our 1-day course will enable you to start making immediate, practical improvements to your online copy (across all devices).  The value-packed day will help you to understand and apply all the main principles of online copywriting best practice.

You’ll have all the tools and motivation you need to start improving your online copy immediately!

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

Ideal for anyone who is currently involved with online copy, or wants to be!   

There’s lots of value in copywriters and also their managers/clients attending this course.  On previous courses, we’ve had great experiences working with various stakeholders, including: business owners, marketing & website managers, project managers, copywriters and content editors. 

We are also proud to have supported many offline copywriters in making the move to online copywriting.

How will I benefit?

After attending our online copywriting training course, you'll be able to:

  • Sell the value of good online copywriting internally within your organisation
  • Evaluate the quality of your (and other people's) online copywriting against best practice
  • Write great online content that communicates, persuades and sells effectively
  • Train online copywriters within your organisation

What will I learn?

Loads of best practice guidelines, re-write exercises and real-world examples make this course essential for anyone interested in optimising their online copy. Some of the topics we cover include:

Online reading behaviours…

  • Attention spans
  • Scrolling
  • Attention-grabbers
  • Promotions & offers
  • Older audiences’ behaviours
  • International audiences’ behaviours 

Best practices…

  • Vocabulary
  • Sentences & paragraphs
  • Headings
  • Bold & lists
  • Links
  • Concision
  • Note: we only have time to introduce this topic – it’s covered in a lot more detail in our ‘Online Copywriting – Advanced’ course
  • Information scent
  • Active voice

Search engines…

  • Page length
  • Page Titles & Meta Descriptions
  • Headings & body copy
  • Link text
  • Images, video & audio

Social media…

Research-based best practices for…

  • Facebook
  • Twitter  
  • YouTube

For a deep-dive into tone of voice, structure and concision, we recommend our Online Copywriting – Advanced course.

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our training team at training@econsultancy.com or +44 (0)207 970 4167 to find out more.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.



Tim Fidgeon

Author, Trainer and Independent Consultant

Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

His articles on digital marketing and user experience have been published by:

.net magazine

New Media Knowledge

Usability News

Web Standards Group

Tutor for: Content Strategy, Editorial Planning & Content Calendars, Fast Track Digital for Creatives, Intensive: Mastering Customer Experiences, Lean UX and Agile Design, Mobile UX (User Experience) & Marketing, Online Copywriting, Online Copywriting - Advanced, Psychology for Digital Marketing


View map Peter House

Peter House

Oxford Street
M1 5AN
United Kingdom

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Course Details

February 26 2013 (9:30am – 4:30pm)
Peter House, Manchester, United Kingdom
Tim Fidgeon
1 day
$900.00 per attendee

Sorry, bookings for this training course are now closed.