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Course Details

Date
April 25 2013 (9:30am – 4:30pm)
Venue
Econsultancy London - Farringdon Point, London, United Kingdom
Trainer
Michelle Goodall
Duration
1 day
Cost
$900.00 per attendee

Sorry, bookings for this training course are now closed.

Overview

With so many free and low cost tools and channels it's never been easier to create online communities. But do you have a strategy and a thorough understanding of the dynamics of communities at the different stages of a community lifecycle?

Are you comfortable with aligning your community to business and departmental objectives and do you have solid cross-departmental processes in place? Have you chosen appropriate tools and can your content and community engagement be described as best practice?

Program

This workshop analyses the dynamics and secrets behind the most successful online communities and the tools used. It allows delegates to explore the core principles of effective community management and apply them to their communities.

The workshop also provides an opportunity for delegates to share experiences of common community issues and pressure points such as managing conflict, gaining management buy-in and justifying ongoing resource and budget.

Course Requirements: A wi-fi enabled laptop or tablet is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of £50+VAT.  

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

Anybody working to develop or manage an online community.

How will I benefit?

Develop a strategy and a thorough understanding of the dynamics of communities at the different stages of a community lifecycle. Go back to the office ready to engage advocates across online touch points.

What will I learn?

Learning objectives

  • To be able to design a sustainable community plan using appropriate models, tools and techniques
  • To understand the role of tone of voice, content creation and curation in communities
  • To evaluate appropriate community management techniques
  • To handle difficult situations and conflict in communities
  • To create success metrics for your community and evaluate against them

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at prodev@econsultancy.com or +44 (0)207 970 4167 to find out more.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

Trainer


Michelle_G.jpg

Michelle Goodall

Michelle Goodall specialises in digital transformation, communications, content, community and social media strategies.

Formerly Head of Digital at Lexis Public Relations she has over 16 years’ developing social media strategies, working on digital transformation projects and developing customer engagement strategies.

Michelle’s clients, past and present span many industries and include Dove, Direct Line, Charities Aid Foundation, Econsultancy, BBC, Building Research Establishment, Coca Cola, Domino’s, eBay, Camelot, Penguin Random House, Macmillan, Diageo, Boots, McCarthy & Stone, Agricultural and Horticultural Development Board and Barclaycard.

She worked with LOCOG, the organising body for London2012 over a 4-year period and was involved in the highly successful social media/communications activity during the games itself.

Tutor for: Fashion & Beauty Monitor - Digital Marketing Fast Track, Fashion & Beauty Monitor - Social Media and Online PR, Fast Track Digital Marketing, Fast Track Digital Marketing - New York, Fast Track Social Media, Intensive: Mastering Social Media, Online Community Management, Social Media & Online PR, Social Media Customer Service, Social Media Paid Advertising

Venue


Econsultancy London - Farringdon Point

Telephone: +44 207 269 1450

Fax: +44 207 269 1476

4th Floor, Farringdon Point
29-35 Farringdon Road
London
EC1M 3JF
United Kingdom

Google Maps

Nearest tube stations:
Farringdon (Circle, Metropolitan, Hammersmith & City) or Chancery Lane (Central Line)

Course Details

Date
April 25 2013 (9:30am – 4:30pm)
Venue
Econsultancy London - Farringdon Point, London, United Kingdom
Trainer
Michelle Goodall
Duration
1 day
Cost
$900.00 per attendee

Sorry, bookings for this training course are now closed.