Marketing Automation

Expanding the Use of Automation for Email Marketing

Marketing automation offers exciting possibilities for businesses that want to expand the scale and reach of their marketing activities while driving efficiency. This chapter looks at some of the possibilities of this technology for email marketing. Email marketing and automation: An overview Event-triggered emails are among the most powerful types of email messages as they […]

6 minute read

Quick Guide to Marketing Automation

This quick guide looks at the business benefits of marketing automation, including the ability to deliver personalised, omnichannel experiences to customers and improve acquisition, engagement and retention. It provides an overview of the main features offered by marketing automation platforms, and the key steps to successful implementation.