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This one-day immersion into social media is ideal for anyone wanting to get to grips with how social can be harnessed for their business. Develop a social media strategy from scratch and explore the ways different social channels can be used to attract and engage your target audience.


Comprising a mixture of trainer led presentation, practical techniques on laptops as a group and individual exercises and discussion, the course will provide a solid overview of social media.

  • Be introduced to useful planning techniques to apply back in the office
  • Gain an overview of the major social media platforms and how they can be used to benefit your brand
  • Explore the tools and techniques that will help turn your new social media strategy into a reality
  • See lots of examples of social media best practice from other organisations and brands

Course Requirements: A wi-fi enabled laptop or tablet is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of £50+VAT. 

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

This course is ideal for anyone looking to get to grips with social media or who is in the process of getting a social media strategy up and running for their brand. Communications, marketing, public relations and ecommerce professionals will all benefit from this course.

How will I benefit?

  • See how you can set up a social media strategy that fits with your business objectives
  • Explore the risks of social media and ensure you have effective strategies to manage your reputation online
  • Be able to apply a rigorous planning process to all stages of the social media lifecycle
  • Be able to evaluate appropriate channels, content, tools, engagement techniques and resources for your social media activity
  • Be able to measure the success of your social media activity

What will I learn?

  • The ground rules of social - illustrated with plenty of examples of good/bad use of social media
  • Researching and finding your audiences
  • Planning social media activity that fits with your brand requirements
  • Developing your strategy from scratch
  • How to effectively measure your social media activity
  • Social media and the law - ensuring you understand essential legal requirements
  • The core social media channels and their related tools/technologies
  • Engaging with your audience through social media

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at prodev@econsultancy.com or 0207 970 4167 to find out more. 

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.




Michelle Goodall

Michelle Goodall specialises in digital transformation, communications, content, community and social media strategies.

Formerly Head of Digital at Lexis Public Relations she has over 16 years’ developing social media strategies, working on digital transformation projects and developing customer engagement strategies.

Michelle’s clients, past and present span many industries and include Dove, Direct Line, Charities Aid Foundation, Econsultancy, BBC, Building Research Establishment, Coca Cola, Domino’s, eBay, Camelot, Penguin Random House, Macmillan, Diageo, Boots, McCarthy & Stone, Agricultural and Horticultural Development Board and Barclaycard.

She worked with LOCOG, the organising body for London2012 over a 4-year period and was involved in the highly successful social media/communications activity during the games itself.

Tutor for: Fashion & Beauty Monitor - Digital Marketing Fast Track, Fashion & Beauty Monitor - Social Media and Online PR, Fast Track Digital Marketing, Fast Track Social Media, Intensive: Mastering Social Media, Online Community Management, Social Media & Online PR, Social Media Customer Service, Social Media Paid Advertising