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Course Details

Date
September 18 2014 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Kath Pay
Duration
1 day
Cost
$905.00 per attendee

Sorry, bookings for this training course are now closed.

Overview

Econsultancy’s Email Marketing Census highlights that almost three-quarters of companies rate email marketing as “excellent‟ or “good‟ in terms of return on investment. However, the Email Marketing Census also shows that marketers are becoming complacent by continuing to overlook email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel.

This course will help you to develop your email marketing campaigns by covering a range of prevalent issues including identifying small wins as well as big wins. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications

Program

Email is still an important means of talking to your customers – but you’ve got to make your communications stand out and actually get read.

This practical course will demonstrate how results and deliverability can be significantly improved by addressing common issues within all aspects of email marketing from a conversions perspective, from setting realistic objectives and strategies through to testing - making sure that you'll be able to continually improve your campaigns, boosting results and profitability.

Course Requirements: For this course you will need to bring a wi-fi enabled laptop or tablet. For us to provide a laptop for you there is a rental fee of £50 + VAT.

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

This course is ideal for those with limited experience of email marketing looking to improve their knowledge of the channel, or anyone who manages email marketing campaigns and wants better results from their communications.

How will I benefit?

Upon completion of this course, you'll be able to:

  • Dramatically improve your email marketing results
  • Sharpen your email marketing strategy, use testing techniques and evaluate ROI
  • Focus on applying conversion principles to your email marketing campaigns

What will I learn?

  • Growing a quality list
  • Briefing on the latest privacy laws, guidelines and codes
  • Improving email campaign results
  • Improving your email templates to increase response
  • How to write persuasively
  • How to design a landing page that converts
  • Improving email campaign results
  • Assessing current email campaign effectiveness beyond open and click rates
  • Continually improving your templates to increase response 
  • Tricks & Tips regarding Subject Lines, CTA’s and design that will allow increased conversions 

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at prodev@econsultancy.com or 0207 970 4167 to find out more.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

CPD

Trainer


Kath_Pay.jpg

Kath Pay

CEO & Founder, Holistic Email Marketing

Kath lives and breathes email marketing and is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). She devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. 

Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.

Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

Tutor for: Email Marketing, Email Marketing - Advanced, Personalisation - Enhancing the Customer Experience

Venue


Etc Venues - Liverpool Street

Telephone: 020 7763 6805

Bishopsgate Court
4-12 Norton Folgate
London
E1 6DQ
United Kingdom

Google Maps

By Underground - Liverpool Street Station (Central, Circle, Hammersmith & City, Metropolitan lines).

For exits from all underground lines, follow signs for Liverpool Street mainline station. Once on the main concourse of the mainline station, head for Way Out 1 (Bishopsgate West), located next to Platform 14. Take the escalator or stairs up to street level and as you leave the station, turn left onto Bishopsgate and cross the road. After 500 yards as the road becomes “Norton Folgate”, you will cross a small road called Spital Square. Bishopsgate Court is the 2nd building on your right (the red brick building opposite the tall glass building). etc.venues Liverpool Street is on the 3rd floor. 

Course Details

Date
September 18 2014 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Kath Pay
Duration
1 day
Cost
$905.00 per attendee

Sorry, bookings for this training course are now closed.