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Overview

Course benefits

Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Singapore catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Participants who complete the programme requirement will be awarded the Econsultancy's Certificate in Digital Marketing and Google AdWords Qualified Individual Certificate.

The double certification programme is uniquely positioned to deliver these benefits:

  • Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
  • Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
  • 3 free credits to download 3 Econsultancy reports (worth USD695/report) from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides
  • Short 8-week course with lesson once or twice a week
  • Practical and real-life training by certified digital marketing practitioners
  • Conducted locally in Singapore with ‘live’ face-to-face training, and not webinars or online learning

Econsultancy's Reports (Complimentary)

FREE 3 Credits to download Econsultancy's reports from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides.

Course Details

This double certification course is a 8-week part-time programme for working professionals who intend to upgrade their knowledge in digital marketing. Upon successful completion of the programme, participants will obtain a double certification, and are awarded the Certificate in Digital Marketing (powered by Econsultancy) and the Google AdWords Individual Qualification. 

This is a part-time programme with 64 contact hours (total 8 days) spread over 8 weeks. Participants will only be certified after passing the Google AdWords exams and the digital marketing project, and complete at least 52 contact hours. 

The part-time programme covers topics ranging from the overview of digital marketing, customer acquisition channels to social media marketing. 

Start Date: 11 Oct 2016

Venue: Lifelong Learning Institute, Singapore, #04-02

Course Fee: SGD 5,880/pax
(SGD2,000 discount for Econsultancy’s paying subscribers at SGD 3,880/pax.)

To find out more and register, click here.

For enquiries, please contact us at +65 6653 1911 or email apac@econsultancy.com

Program

Oct/Nov 2016 Intake Schedule

No.  Course Contact hours  Date  Time
1. Introduction & Personalization  8 Tue, 11 Oct  9am-5pm
2. Email, SEO & Content Marketing  8 Tue, 18 Oct 9am-5pm
3. Paid Search Advertising 8 Tue, 25 Oct  9am-5pm
4. Google AdWords Fundamentals Certification  8 Tue, 1 Nov 9am-5pm
5. Social Media Marketing 8 Tue, 8 Nov 9am-5pm
6. Display Advertising & Programmatic Buying 8 Tue, 15 Nov 9am-5pm
7. Digital Measurement & Analytics 8 Tue, 22 Nov 9am-5pm
8. Final Project Presentation 8 Tue, 29 Nov 9am-5pm
  Total 64    

Who should attend?

Entry Requirements

This programme targets marketing professionals, business owners, c-level professionals and individuals who want to enhance their knowledge in digital marketing, and are looking for a credible certification course with “live” training conducted locally.

There is no minimum qualification or pre-requisite set for the programme, but participants who have at least 2 years of marketing experience will be preferred.

How will I benefit?

The double certification programme is uniquely positioned to deliver these benefits:

  • Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
  • Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
  • 3 free credits to download 3 Econsultancy reports (worth USD695/report) from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides
  • Short 8-week course with lesson once or twice a week
  • Practical and real-life training by certified digital marketing practitioners
  • Conducted locally in Singapore with ‘live’ face-to-face training, and not webinars or online learning

Econsultancy's Reports (Complimentary)

FREE 3 Credits to download Econsultancy's reports from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides.