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Overview

Course benefits

Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Singapore catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Participants who complete the programme requirement will be awarded the Econsultancy's Certificate in Digital Marketing and Google AdWords Qualified Individual Certificate.

The double certification programme is uniquely positioned to deliver these benefits:

  • Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
  • Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
  • 3 free credits to download 3 Econsultancy reports (worth USD695/report) from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides
  • Short 8-week course with lesson once or twice a week
  • Practical and real-life training by certified digital marketing practitioners
  • Conducted locally in Singapore with ‘live’ face-to-face training, and not webinars or online learning

Econsultancy's Reports (Complimentary)

FREE 3 Credits to download Econsultancy's reports from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides.

Course Details

This double certification course is a 8-week part-time programme for working professionals who intend to upgrade their knowledge in digital marketing. Upon successful completion of the programme, participants will obtain a double certification, and are awarded the Certificate in Digital Marketing (powered by Econsultancy) and the Google AdWords Individual Qualification. 

This is a part-time programme with 64 contact hours (total 8 days) spread over 8 weeks. Participants will only be certified after passing the Google AdWords exams and the digital marketing project, and complete at least 52 contact hours. 

The part-time programme covers topics ranging from the overview of digital marketing, customer acquisition channels to social media marketing. 

Start Date: 11 Oct 2016

Venue: Lifelong Learning Institute, Singapore, #04-02

Course Fee: SGD 5,880/pax
(SGD2,000 discount for Econsultancy’s paying subscribers at SGD 3,880/pax.)

To find out more and register, click here.

For enquiries, please contact us at +65 6653 1911 or email apac@econsultancy.com

Program

Oct/Nov 2016 Intake Schedule

No.  Course Contact hours  Date  Time
1. Introduction & Personalization  8 Tue, 11 Oct  9am-5pm
2. Email, SEO & Content Marketing  8 Tue, 18 Oct 9am-5pm
3. Paid Search Advertising 8 Tue, 25 Oct  9am-5pm
4. Google AdWords Fundamentals Certification  8 Tue, 1 Nov 9am-5pm
5. Social Media Marketing 8 Tue, 8 Nov 9am-5pm
6. Display Advertising & Programmatic Buying 8 Tue, 15 Nov 9am-5pm
7. Digital Measurement & Analytics 8 Tue, 22 Nov 9am-5pm
8. Final Project Presentation 8 Tue, 29 Nov 9am-5pm
  Total 64    

Who should attend?

Entry Requirements

This programme targets marketing professionals, business owners, c-level professionals and individuals who want to enhance their knowledge in digital marketing, and are looking for a credible certification course with “live” training conducted locally.

There is no minimum qualification or pre-requisite set for the programme, but participants who have at least 2 years of marketing experience will be preferred.

How will I benefit?

The double certification programme is uniquely positioned to deliver these benefits:

  • Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
  • Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
  • 3 free credits to download 3 Econsultancy reports (worth USD695/report) from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides
  • Short 8-week course with lesson once or twice a week
  • Practical and real-life training by certified digital marketing practitioners
  • Conducted locally in Singapore with ‘live’ face-to-face training, and not webinars or online learning

Econsultancy's Reports (Complimentary)

FREE 3 Credits to download Econsultancy's reports from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides.

Trainers


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Eu Gene Ang

Principal Trainer, Click Academy Asia

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others. 

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

Tutor for: Content Marketing for Web, Mobile and Social Media - Malaysia, Content Marketing for Web, Mobile and Social Media - Singapore, Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** - Malaysia, Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification - Singapore, Fast Track Digital Marketing - Malaysia, Fast Track Digital Marketing - Singapore

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Ivan Wong

Trainer, Econsultancy Asia

Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia's professional talents. Ivan has over 12 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals. He is a Qualified Google Adwords and Google Analytics individual, an external trainer for Groupm, ClickAcademy Asia and Google's Partners Program. 

He was most recently Director of e-Commerce at Far East Hospitality, Singapore's largest operator of hotels & serviced residences. Prior to that, he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.

He has delivered Digital Marketing consulting and training for leading brands and organizations including Econsultancy, TripAdvisor, CNNGo, AMEX, ANZ, HSBC, Nanyang Business School, Singapore Institute of Marketing, SingHealth, DeBeers, Club Med, Hyatt, M&C, WA Tourism, and CMC Markets Asia.

Tutor for: Digital Marketing Measurement and Analytics - Singapore, Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification - Singapore, Search Engine Optimization (SEO) Marketing - Singapore

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Jeff Rajeck

Research, Trainer & Consultant, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).

For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology. 

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media. 

Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 years, including 10 years of managing a team of system analysts at Thomson Reuters. 

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore). 

Jeff is also a proud father of 3 and enjoys spending time with family - as well as the rare moments of peace and quiet. 

Tutor for: Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification - Singapore, Mastering Analytics Training - Singapore

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Richard Wong

Trainer

Richard Wong from Singapore is a Social Media practitioner and strategist. He is also a trainer with an Advanced Certificate in Training and Assessment and gives training in this area. He is passionate in helping organization to embark on Social Media with a firm foundation and on the right track to achieve the results that they desire.

With more than 2 decades of corporate and entrepreneur experience, he has an extensive market exposure from North to South Asia. Richard has an in-depth knowledge of how an organization operates from Human Resource, Customer Service, Public Relations, Events Management, Sales Management and Marketing. He has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries.

Today, his knowledge and experience allows him to integrate, implement and apply them to his Social Media methodologies. GisMo ConneXion, the firm he founded, uses these methodologies with great success for clients such as Cisco, Toshiba, Singapore Press Holdings, Thomson Medical, Asiatravel and many other small and big companies.

He has been interviewed on Singapore Official 938Live radio, quoted in AsiaOne and has given many talks in the subject of Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He is also a nominee for the Singapore Spirit of Enterprise Award, 2012.

Tutor for: Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification - Singapore, Social Media and Online PR - Malaysia, Social Media and Online PR - Singapore