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Gather information, analyse and create content where numbers are at the heart of the story and use visualisations to simplify complex stories. This exciting workshop will build on these concepts, allowing you to use data storytelling and journalism to support your brand.


People love data stories, but poorly researched and executed infographics can do more harm than good. Social platforms are rewarding organisations for quality, newsworthy content, so it is critical to understand how data can help you up your game, whether you are creating branded content or content for media.

This course will explore the basics of identifying sources of data, what makes a good story and the tools and techniques to tell those stories. 

Who should attend?

This course is ideal for anyone involved in the planning or creation of content for marketing purposes or for media – or the review and management of such activities. That means everyone from content strategists, PR & marketing professionals, SEO specialists, journalists and digital marketers of all kinds.

How will I benefit?

On completing the course, you’ll be able to: 

  • Assess whether you can adopt or refine a data journalism approach to your content 
  • Understand key principles, tools and techniques of data journalism/storytelling 
  • Recognise what makes a good story and who does it well 
  • Identify data sources and understand how to crowd source data
  • Find stories in data
  • Useful data journalism tools
  • Develop data content that’s both useful, interesting AND search-friendly

What will I learn?

The course covers:

  • What is data journalism and who does it well?
  • Data types, sources and visualisations
  • Finding and using the data
  • Identifying the story
  • Tools of the trade
  • Legal aspects of data journalism