Creating Inspiring Briefs & Giving Effective Feedback Training


Great creative work can give you an unfair advantage, that’s a fact. It always starts with a great brief that is insightful, challenging and inspiring – and also relies on your ability to truly spot and nurture the best ideas. This workshop will help.

It will instil the techniques and confidence in writing better quality briefs and giving inspirational briefings, along with the core skills involved in creative judgment and giving constructive feedback.


• Delivering brilliant briefs and briefings

Learn the key elements of a great brief and how to write them more creatively, more focussed and to the point. Bring inspiration to your briefing meetings and review best practice examples that have helped create inspiring ideas.

• Fostering creativity 

How to become a gardener of creativity not a policeman. Taking time to truly understand ideas before judging them.

• Developing your creative judgement

Learn the key principles in assessing creative work & how to give constructive feedback that will be heard and actioned. 

Practical, hands-on exercises: There will be lots of useful exercises on writing briefs, judging creative and giving feedback, allowing you to apply what you’ve learnt to real life scenarios. 

Who should attend?

This is a practical course that every single marketing professional, at every level, should do. Particularly vital for anyone with responsibility for briefing agencies and commissioning projects.

How will I benefit?

This 1-day course will empower you to: 

  • Learn the essentials of writing an inspiring brief and delivering a great briefing
  • Appreciate why a brief is the springboard and checkpoint for the best ideas & how the different elements fit together
  • Understand the need to collect all relevant data and information before briefing
  • Avoid killing great ideas by confusing the idea with the execution
  • Discover how great ideas are created and help you bring these to life
  • Judge creative work effectively by making sure your creative feedback is clear, concise and helps nurture ideas to their full potential

In-company training

This course can also be delivered exclusively for your team. We can work with you to customise the course and make sure that it addresses your specific issues. For more information, please get in touch with the team at:

+44 (0)207 970 4167 (UK & Europe)

212-971-0630 (US & America)



Micky Denehy

With 30 years’ experience in the communications industry, Micky was CMO & Board Director for Saatchi & Saatchi Worldwide. He founded the EACA International School of Advertising & Communications to train client and agency teams across Europe. More recently Micky has created a number of training academies in partnership with Oystercatchers.

Micky is a highly experienced marketing trainer & coach and the creator of award winning training programmes.

Tutor for: Creating Inspiring Briefs & Giving Effective Feedback