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Course Details

Date
March 11 2014 (9:30am – 4:30pm)
Venue
Etc Venues, Tenter House, London, United Kingdom
Trainers
Duration
1 day
Cost
$900.00 per attendee

Sorry, this training course is now sold out.

Overview

Great content sells – it will build your brand and boost your business.  Our 1-day Content Strategy, Editorial Planning & Content Calendars training course will help you to define and produce the content that will help your organisation succeed!

On the day, you’ll learn about our unique 7-step process and  get our exclusive templates for: Strategy Statements, Content Audits, Content Requests, Content Briefs and Content Calendars!

Program

Our hands-on training will show you how to:

  • Create a Content Strategy based on audience insight
  • Evaluate your current content against that Strategy Statement
  • Identify what new content is required to fulfil your Strategy Statement
  • Create processes that will help you to support the creation of great content
  • Generate ideas to content to fulfil your strategy
  • Plan your content efforts with a Content Calendar 

Course Requirements: Use of a laptop or tablet is recommended.

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

This course is ideal for anyone involved in the planning, production and creation of digital content. 

How will I benefit?

Upon completion of this course, you will be able to:

  • Explain the business case for Content Strategy, Editorial Planning & Content Calendars
  • Develop a Strategy Statement
  • Audit & analyse your content
  • Identify the content that you need to create
  • Develop governance policies to support your content creation
  • Create & populate a Content Calendar for your organisation
  • Identify repeatable formats & themes for content
  • Plan the 'next steps' for your organisation
  • Exclusive templates for: Strategy Statements, Content Audits, Content Requests, Content Briefs and Content Calendars!

What will I learn?

At the end of the day, you’ll have already started developing your own Content Strategy and Content Calendar.  Plus, you’ll be confident enough in your skills and knowledge to continue this work after the session. 

Issues covered in the course include:

  • How Content Strategy fits with Editorial Planning and Content Calendars
  • 7-steps to a great Content Strategy
  • Create a Strategy Statement for your own organisation 
  • Tools to research what sort of content your audience is likely to find engaging (including online exercises)
  • Audit & evaluate your content (including inventory, best practices & strategy audits)
  • Governance (including tone of voice, sign-off process & work-flows)
  • Create a Content Calendar and fill it with great ideas for the next 3 months
  • Ideas for repeatable themes and formats that will make creating content much easier.
  • Guidance & discussion on how to convince experts to help you create content
  • Managing international projects
  • Develop your immediate 'action plan'.

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at prodev@econsultancy.com or 0207 970 4167 to find out more.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

 CPD

Venue


Etc Venues, Tenter House

Telephone: 020 3735 9905

8th Floor Tenter House
45 Moorfields
London
EC2Y 9AE
United Kingdom

Google Maps

By Underground - Moorgate Station (Northern, Metropolitan, Circle, Hammersmith and City Lines).

Moorgate has 4 exits and you need to head towards the 2 exits either side of Moorfields Road (these exits are towards the Metropolitan line gates). As you come out onto Moorfields Road you will see a Holland and Barrett store adjacent to the tube station – Tenter House is the next building a few yards further up on the same side of the road, just before the Red Cross building.

Course Details

Date
March 11 2014 (9:30am – 4:30pm)
Venue
Etc Venues, Tenter House, London, United Kingdom
Trainers
Duration
1 day
Cost
$900.00 per attendee

Sorry, this training course is now sold out.