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With the increasing impact of disruptive technologies, rapidly changing competitive environments, and a growing maturity and integration of digital into 'business as usual', organisational leadership itself needs to adapt to a brave new business world. This research set out to answer one key question: what does it mean to be a 'digital leader' in the context of digital transformation?
This best practice guide aims to identify common issues, themes and challenges faced by managers and organisations in structuring their digital marketing capability. The best practice recommendations included in this report are designed to help you respond to these challenges, with a focus on the best strategies, frameworks and opportunities for digital success.
The research ranks 17 pain points experienced by marketers, with a diagnosis and suggested remedy for each problem. As well as analysis by Econsultancy, the report contains insight and advice from a number of leading marketing experts who prescribe advice on how an array of challenges can be overcome.
This briefing highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2016, covering topics ranging from customer experience and mobile to cross-channel marketing and personalisation.
Need help with an area of digital marketing and don't know where to start? This pack of downloadable files contains best practice templates that you can use in your digital marketing activities. Feel free to adapt them to suit your needs.
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Your team is not like any other. You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills when you or your team need to get up to speed quickly.