Social

The rise of Pinduoduo: How a group buying app grew to rival Alibaba

Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch in the United States in September 2022, Temu has expanded aggressively into dozens of other markets, and made waves with its omnipresent marketing and advertising, […]

Social Quarterly: Q1 2024

The latest trends, developments and statistics in social media. Stories this quarter include new ad partnerships between Amazon, Google and the social networks, the latest AI features from Meta and Snap, as well as the changing fortunes of TikTok and X.