tag:econsultancy.com,2008:/topics/mobile Latest Mobile content from Econsultancy 2016-04-29T10:05:11+01:00 tag:econsultancy.com,2008:BlogPost/67793 2016-04-29T10:05:11+01:00 2016-04-29T10:05:11+01:00 15 startling digital marketing statistics from this week Ben Davis <h3>Organic social visitors have 4% higher AOV than average at MADE.COM</h3> <p style="font-weight: normal;">Hannah Pilpel, social project manager at MADE.COM, <a href="https://econsultancy.com/blog/67778-made-com-on-the-value-of-social-commerce">gave us an interview</a> this week.</p> <p style="font-weight: normal;">She let slip some very interesting figures about the value of social to ecommerce.</p> <ul> <li>People who came to MADE.COM from organic social had an average order value 4% higher than the site average in Q1 2016. </li> <li>Users who visited MADE Unboxed (MADE.COM's own social network / community hub) during their visit had 3x higher dwell time and an average order value up 16% on the site average in Q1.</li> <li>Collections with videos have sold four to nine times more pieces than those without.</li> </ul> <p style="font-weight: normal;"><img src="https://assets.econsultancy.com/images/0007/4269/made.com.gif" alt="made.com video" width="427" height="306"></p> <h3>Internal competition hindering digital transformation</h3> <p style="font-weight: normal;">Forrester and Squiz have a <a href="https://econsultancy.com/blog/67792-what-does-startup-culture-really-mean-how-can-it-help-big-businesses-transform/">new report on digital transformation</a> that reveals some startling news.</p> <p style="font-weight: normal;">43% of firms with a mature digital strategy see competing departments wanting to own digital as the most significant barrier to effective digital transformation.</p> <p style="font-weight: normal;">Other findings from the survey of 410 IT and business decision makers include:</p> <ul> <li>54% say that fostering a culture of innovation is a critical enabler of digital business.</li> <li>89% are planning to improve partnerships with external startups and accelerators in order to innovate.</li> </ul> <h3>51% of UK searchers can't spot a paid ad</h3> <p>Ofcom's annual Media Use and Attitudes report is fascinating as always.</p> <p>We <a href="https://econsultancy.com/blog/67783-five-key-findings-for-marketers-from-ofcom-s-media-report/">covered it fairly extensively</a> - here are some highlights.</p> <ul> <li>18% of searchers think that if a website has been listed it must be accurate and unbiased.</li> <li>12% say they have not thought about it.</li> <li>8% say they do not know.</li> </ul> <p>Away from search, the continued rise of very successful intermediaries such as Facebook means users are discovering fewer new websites and apps.</p> <p><img src="https://assets.econsultancy.com/images/0007/4277/Screen_Shot_2016-04-25_at_13.06.11.png" alt="app usage" width="615"></p> <h3>Average product page conversion rate is 7.91%</h3> <p>Receiptful has conducted <a href="https://receiptful.com/academy/product-page-conversion-rates-report/">a large study</a> of 2,687 online stores and found the average product page conversion rate is 7.91%.</p> <ul> <li>For one site studied this was as high as 49.73% of its product page traffic turning into sales.</li> <li>The median product conversion rate is 5.97%.</li> <li>At the low end, some brands convert only 0.10% of the traffic that hits their product pages.</li> </ul> <p>Of course, although global <a href="https://econsultancy.com/reports/conversion-rate-optimization-report/">conversion rates</a> have been estimated in many studies (usually given as 2-3%), the undertaking is somewhat arbitrary, given that conversion rate is influenced by so many factors (from product to web design to marketing).</p> <p><img src="https://assets.econsultancy.com/images/0007/4444/Screen_Shot_2016-04-28_at_18.20.12.png" alt="conversion findings" width="615"></p> <h3>UK newspapers lose £155m in print advertising</h3> <p>The total UK ad market grew 7.5% to £20.1bn in 2015, the fastest rate of growth since 2010.</p> <p>However, Warc's <a href="http://expenditurereport.warc.com/">Expenditure Report</a> shows it's far from a rosy picture for print.</p> <p>National newspapers endured an 11% fall in ad revenue to £1.2bn in 2015.</p> <ul> <li>Cinema advertising was up 21%.</li> <li>Internet advertising grew 17.3% in 2015 to £8.6bn.</li> <li>Mobile ad spend was up 61% to £2.6bn.</li> <li>TV advertising was up 7.3% to £5.2bn. </li> </ul> <h3>Bing has 11% of worldwide PC searches</h3> <p>Microsoft's Q1 earnings revealed the current hold that Bing has in the global search market. </p> <ul> <li>Bing now has 31.1% of the US PC search market,</li> <li>17.3% of the UK market,</li> <li>and 11% worldwide.</li> </ul> <p>That equates to 16bn monthly searches globally. What the figures look like across all devices, well, I'm not sure.</p> <h3>Mobile and desktop experiences are on a par in the travel industry</h3> <p>eDigitalResearch conducted a <a href="https://edigitalsurvey.com/survey/do/session/a05c412c3ca4e479999eb6883bf5d4dcbbb4dc8e581d88f02a892104bdea1f75/restart_url/L3N1cnZleS9lbnRlci9zL0VTVi04MzQ0MTM3ODA/is_entering/1">travel benchmark report</a> based on user testing of a variety of travel websites.</p> <p>For the first time, mobile experiences are now rated on a par with desktop with both touchpoints achieving an overall average score of 84%.</p> <p><a href="https://econsultancy.com/blog/66362-is-booking-com-the-most-persuasive-mobile-website-in-the-world">Booking.com</a> tops the standings for a fifth consecutive time.</p> <p><img src="https://assets.econsultancy.com/images/0007/4448/Screen_Shot_2016-04-28_at_18.36.04.png" alt="travel ux" width="615"> </p> <h3>39% of telcos display a phone number on their homepage</h3> <p>A further 20% show a phone number after one click.</p> <p><a href="https://nowinteract.com/telecoms/lack-proactive-contact-channels-harming-telcos/">Now Interact's research</a> looked at 54 leading telecoms companies across the US and Europe and found that:</p> <ul> <li>Despite 56% of telcos analyzed displaying a phone number within the order flow, only 6% connect the visitor directly with the right call centre agent.</li> <li>78% of all channels offered to website visitors were offered in a reactive way – visitors have to seek out a channel in order to use it.</li> </ul> <h3>16% of UK adults will never complain in person</h3> <p>Review platform Trustpilot found that two thirds of Brits (66%) will avoid confrontation where possible, and 16% are so shy that they will never complain in person.</p> <p>50% feel they can express themselves better online than they can in person.</p> <p>The online poll of 2,000 UK adults was conducted by One Poll in April 2016. Sadly, I don't have a link.</p> <h3>Programmatic display viewability improved 62% year-on-year</h3> <p><a href="https://econsultancy.com/reports/programmatic-branding">Programmatic media</a> trading volume has maintained robust growth rates both globally and across Europe in Q1 2016.</p> <p>Accordant Media's <a href="http://pages.accordantmedia.com/l/120912/2016-04-19/2xnnr5%20">Programmatic Media Market Pulse</a> revealed the following: </p> <ul> <li>Q1 2016 RTB media auction volume jumped 217% year-over-year.</li> <li>Viewability is improving by 62% year-over-year and non-human traffic (NHT) decreasing by 81%.</li> <li>Smartphones accounted for 71% of all mobile programmatic transactions in Q1, up from 59% in Q4.</li> <li>Cross-device marketing can lead to a 19% higher conversion rate.</li> </ul> <p><img src="https://assets.econsultancy.com/images/0007/4445/Screen_Shot_2016-04-28_at_18.25.56.png" alt="programmatic trends" width="615"> </p> <p><img src="https://assets.econsultancy.com/images/0007/4446/Screen_Shot_2016-04-28_at_18.26.09.png" alt="programmatic trends" width="300">  <img src="https://assets.econsultancy.com/images/0007/4447/Screen_Shot_2016-04-28_at_18.27.00.png" alt="programmatic trends" width="300">  </p> <h3>73% of Brits do not expect to be paying with cash in five years’ time</h3> <p>Starcom's study of 1,500 Brits also suggested that half the nation currently distrusts cashless technology</p> <p>No link I'm afraid.</p> <h3>Insurance companies answer only 40% of Facebook queries</h3> <p>The sector is delivering excellent service on email (answering 80% of questions), but lags behind on Twitter (50%) and Facebook (40%). </p> <p><a href="http://www.eptica.com/resources/white-papers">Eptica reviewed</a> 100 major UK insurance brands (find the methodology in the report).</p> <ol> <li>Response times range from eight minutes to over five days and few companies deliver consistent answers across different channels.</li> <li>Every brand included in the study had a presence on Twitter, but only half responded successfully to a tweeted query.</li> <li>Email response rate (80%) has improved dramatically from 50% in 2015.</li> </ol> <p><img src="https://assets.econsultancy.com/images/0007/4450/Screen_Shot_2016-04-28_at_18.47.48.png" alt="insurance experience" width="615" height="481"></p> <h3>51% of Europeans will check digital sources daily to catch up during Euro 2016</h3> <p style="font-weight: normal;">And 88% will check in at least once per week.</p> <p style="font-weight: normal;">RocketFuel's research (no link I'm afraid) also concludes:</p> <ul> <li>Nearly half of Europeans are planning to use online video to catch up on games (51%).</li> <li>Half of fans are planning to use the internet more than they have in previous years, and 57% will access Euro 2016 content wherever they are.</li> </ul> <p style="font-weight: normal;">TV viewing still dominates, but:</p> <ul> <li>66% said they’ll watch more TV.</li> <li>41% will increase their desktop use.</li> <li>37% will increase their smartphone use.</li> <li>27% use a tablet more.</li> </ul> <h3>Two thirds of fashion traffic is now mobile</h3> <p><a href="http://blog.affiliatewindow.com/wp-content/uploads/2016/03/Fashion-Focus-White-Paper.pdf">Affiliate Window's internal data</a> confirms that:</p> <ul> <li>More than 50% of multi-device sales occur one week after the cookie is dropped.</li> <li>65% shop across multiple devices.</li> </ul> <p><img src="https://assets.econsultancy.com/images/0007/4449/Screen_Shot_2016-04-28_at_18.41.15.png" alt="fashion web traffic" width="615"></p> <h3>John Lewis the biggest desktop PPC spender in 2015 for home decor</h3> <p>John Lewis has been named as the biggest UK paid search advertiser on 500 selected keywords in the home décor sector.</p> <p>All fitted wardrobe fans will be pleased to see the term topping the tables for PPC spend (according to new research released today by the Kantar Media company AdGooroo).</p> <p>The study examined Google desktop activity on 500 non-branded search terms in the year ending January 2016.</p> <ul> <li>£45.5m was spent by 4,892 advertisers on 500 non-branded home décor keywords in 2015.</li> <li>After John Lewis, Argos, Amazon, blind retailer Hillarys and US furniture retailer Wayfair invested most in paid search advertising on the keyword group.</li> <li>But although John Lewis spent the most on the keywords in the study, the data reveals that Amazon attracted the most clicks.</li> </ul> <p><img src="https://assets.econsultancy.com/images/0007/4451/Screen_Shot_2016-04-28_at_19.07.37.png" alt="kantar ppc analysis" width="615" height="597">  </p> tag:econsultancy.com,2008:BlogPost/67783 2016-04-26T10:05:32+01:00 2016-04-26T10:05:32+01:00 Five key findings for marketers from Ofcom's media report Ben Davis <h3>51% of searchers can't spot a paid listing</h3> <p style="font-weight: normal;">One of the most notable findings from the report was picked up by a variety of news outlets, including the FT.</p> <p style="font-weight: normal;">Half of search engine users (51%) were unable to correctly identify <a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide/">adverts or sponsored links</a> in search engine results.</p> <p style="font-weight: normal;">The overall understanding of organic search results was mixed, with some respondents trusting Google implicitly.</p> <ul> <li>18% of searchers think that if a website has been listed it must be accurate and unbiased.</li> <li>12% say they have not thought about it.</li> <li>8% say they do not know.</li> </ul> <p style="font-weight: normal;">Perhaps surprisingly, it was respondents from the 25-34 age group that were most likely to give an incorrect response to this question.</p> <h3>Website and app usage has become less diverse</h3> <p>One in five (21%) internet users say they used lots of websites or apps that they haven’t used before in 2015. This was down four percentage points since 2014.</p> <p>Most weeks, internet users are now more likely (than 2014) to only use websites or apps that they have used before (42% in 2015, 31% in 2014).</p> <p>If apps like Facebook are pushing out other sources and becoming 'intermediaries', as the report puts it, discoverability mechanisms become more important.</p> <p><img src="https://assets.econsultancy.com/images/0007/4277/Screen_Shot_2016-04-25_at_13.06.11.png" alt="app usage" width="615"></p> <h3>There's no stopping video</h3> <p>78% of users have ever watched a short video clip online, up from 73% in 2014.</p> <p>There's a big increase in those watching weekly, from 39% in 2014 to 48% in 2015.</p> <p>This revolution is mobile, too, with video clips most commonly watched on a smartphone, particularly among younger adults. </p> <p><img src="https://assets.econsultancy.com/images/0007/4279/Screen_Shot_2016-04-25_at_13.59.55.png" alt="video" width="615"> </p> <h3>The majority favour laptop/PC for ecommerce</h3> <p>The propotion of internet users shopping online on a weekly basis is up from 25% in 2013 and 2014 to 30% in 2015.</p> <p>However, ecommerce lags behind other activities when it comes to mobile.</p> <p>37% of internet users preferred online shopping via a laptop and 18% on PC (55% combined), with less a quarter (24%) preferring a smartphone.</p> <p>This, despite many retailers <a href="https://econsultancy.com/blog/66543-50-fascinating-stats-about-mobile-commerce-in-the-uk-2015/">seeing more mobile traffic</a>, shows users perhaps don't like the UX of converting on smartphone.</p> <p><img src="https://assets.econsultancy.com/images/0007/4280/Screen_Shot_2016-04-25_at_13.59.02.png" alt="device for ecommerce" width="615"></p> <h3>Proportion of internet users on PC/laptop down to 2010 levels</h3> <p>The chart below illustrates the shift from 'computers' to smartphone and tablet for accessing the internet.</p> <p>In 2015, 71% had used a computer to get online, this was down from 81% in 2014 (and was only just above the 69% in 2010).</p> <p>When Ofcom looked further into this question, there showed a considerable rise (from 6% in 2014 to 16% in 2015) in the proportion of adults who <strong>only</strong> use smartphones or tablets to go online.</p> <p>These mobile-only users were more likely to be young or in DE households (semi-skilled &amp; unskilled manual occupations, unemployed and lowest grade occupations).</p> <p>The report highlights implications for usability, as smartphones may hamper or preclude certain activities e.g. word processing.</p> <p><img src="https://assets.econsultancy.com/images/0007/4276/Screen_Shot_2016-04-25_at_13.05.19.png" alt="devices used to go online" width="615"></p> <h3>Is media diversification a polarising force?</h3> <p>Ending on a pertinent note, I'll quote the report.</p> <blockquote> <p>There is increasing polarity between different age groups in terms of communications activity.</p> <p>Whereas 25 years ago, all age groups shared just two common means of communication – landlines and letters – the landscape is now considerably more varied, and there is a risk that common means of communication that cut across demographics are becoming increasingly rare, with implications for social connectivity and information-sharing.</p> </blockquote> <p><a href="https://econsultancy.com/reports/internet-statistics-compendium/"><em>For more stats, see Econsultancy's Internet Statistics Compendium.</em></a></p> tag:econsultancy.com,2008:BlogPost/67773 2016-04-22T11:30:00+01:00 2016-04-22T11:30:00+01:00 10 funky digital marketing stats from this week Ben Davis <h3>YouTube ROI is higher than TV in 77% of campaigns</h3> <p>This research was widely reported this week; Google's latest attempt to lure TV ad spend to <a href="https://econsultancy.com/blog/66784-five-tips-to-maximise-time-spent-with-online-video/">online video</a>.</p> <p>A meta-analysis of 56 case studies across eight countries showed that advertising on YouTube delivered a higher ROI than TV in 77% of cases.</p> <p>Looking in-depth at 17 of these case studies, 80% were recommended to more than double spend on YouTube ads.</p> <p>The research was carried out with a range of partners, the following carried out by Kantar Worldpanel using media mix modelling:</p> <ul> <li>Mars UK ran a Snickers campaign in summer 2015. Testing the mix of TV and online video activity in order to maximise in-store sales, the results showed that YouTube delivered more than double the ROI of TV for each pound spent.</li> <li>Danone’s French campaign for Danette desserts saw an ROI two to three times higher for YouTube than TV for every Euro spent. 7% of the sales were attributable to the online video activity.</li> </ul> <h3>Brits are 63% more likely to open an email with an emoji</h3> <p>Mailjet's research was conducted on a 15,000 strong sample of its database.</p> <ul> <li>In the US, the average increase in open rate from <a href="https://econsultancy.com/blog/66399-can-emojis-in-page-titles-increase-google-ctrs">emojis</a> drops to 43%.</li> <li>'Face with tears of joy' was the most successful emoji, generating an open rate of 41%.</li> <li>Average open rates fell by 11% among French recipients, showing that perhaps emoji are not the answer to every problem.</li> </ul> <p>At time of going to press, I don't have the raw data or methodology for this study, so although it's an interesting topic, you'll have to watch this space for a link.</p> <p><em><img src="https://assets.econsultancy.com/images/0007/4203/word.png" alt="word of the year" width="500"></em></p> <p><em>It would seem 'face with tears of joy', the Oxford English Dictionary word of the year, may also be an effective marketing weapon.</em></p> <h3>Cost of poor content</h3> <p><a href="http://www.shotfarm.com/product-information-report/">Shotfarm</a> has produced a report on product information, looking at how product content affects online sales.</p> <p>The survey of 1,500 consumers revealed the following:</p> <ul> <li>78% of consumers said product information is very important when making a purchase decision.</li> <li>42% of consumers have returned an online purchase in the past year due to poor product content.</li> <li>56% of consumers have abandoned their online shopping cart due to poor product descriptions or low-quality images.</li> </ul> <p><img src="https://assets.econsultancy.com/images/0007/4215/Screen_Shot_2016-04-22_at_08.37.54.png" alt="shotfarm product report" width="615"></p> <h3>33% of marketers admit company culture is a barrier to digital investment</h3> <p>Econsultancy's <a href="https://econsultancy.com/reports/marketing-budgets-2016/">Marketing Budgets Report 2016</a>, sponsored by Oracle, includes some fascinating data from the seventh year of the study.</p> <p>72% of the 500 marketing and agency respondents said they would be increasing digital marketing budgets in 2016. This was slightly down on last year (79%).</p> <p>Other findings include:</p> <ul> <li>16% are decreasing paid media spend, compared to 9% in 2015.</li> <li>33% of marketers admit company culture is a barrier to digital investment.</li> </ul> <p>The chart below shows how 2016's respondents seem to be less confident in a number of areas including working towards cohesive customer experiences, breaking down internal silos, achieving boardroom buy-in and innovating.</p> <p>On the brighter side, 54% are planning to recruit more people into their digital teams next year (compared to 51% last year).</p> <p><img src="https://assets.econsultancy.com/images/0007/3923/Screen_Shot_2016-04-13_at_17.43.14.png" alt="marketing spend plans" width="615"></p> <h3>Under 35s account for 55% of mobile searches</h3> <p><a href="http://www.slideshare.net/bingads/seizing-the-mobile-opportunity-uk-mobile-insights-2016">Data from Bing search trends</a> have revealed the following changes:</p> <ul> <li>The number of questions asked on smartphones is growing by over 20% year-on-year.</li> <li>Under 35s account for more than half of smartphone queries (55%).</li> <li>Over 50s continue to dominate searches on tablets (40%).</li> <li>Women currently make six in 10 searches on smartphones and tablets.</li> </ul> <p>The chart below shows which categories see more search share on mobile.</p> <p><img src="https://assets.econsultancy.com/images/0007/4213/Screen_Shot_2016-04-22_at_08.08.15.png" alt="bing insights" width="615"></p> <h3>86% higher spend on social advertising year-on-year in Q1 2016</h3> <p>Spend on social advertising jumped 86% year-on-year (YoY) in the first quarter of 2016, boosted by a 122% rise in mobile ad spend, according to the latest quarterly global <a href="http://www.kenshoo.co.uk/digital-marketing-snapshot/">data from Kenshoo</a>.</p> <p><a href="https://econsultancy.com/blog/67020-why-instagram-should-be-the-channel-of-choice-for-marketers/">Instagram ads</a> and Facebook Dynamic Product Ads helped push social spend in the first quarter higher than that of Q4 2015, atypical for the season.</p> <p>In paid search, much of the 13% YoY growth for the quarter came from a 77% increased spend on smartphone ads.</p> <p>98% higher spend on Product Listing Ads (PLAs), generated three times more clicks than a year ago. </p> <p><img src="https://assets.econsultancy.com/images/0007/4212/Screen_Shot_2016-04-22_at_07.54.44.png" alt="social spend" width="500"></p> <p><img src="https://assets.econsultancy.com/images/0007/4211/Screen_Shot_2016-04-22_at_07.55.16.png" alt="search spend" width="500"></p> <h3>eBay.co.uk Spring spending</h3> <p>eBay Advertising sent me some stats about purchases on eBay.co.uk in May 2015, when it seems home improvement is in order.</p> <ul> <li>8m purchases were made in the Home, Furniture and DIY category - three purchases every second.</li> <li>Shoppers made 26 searches per minute for “sofa” in May 2015.</li> <li>1.4m were made in the Garden and Patio category, when searches for “BBQ” peaked at over 300,000.</li> </ul> <h3>Smartphone sales growth 101% in UK, tablets just 6%</h3> <p>The <a href="https://www.uk.capgemini.com/news/uk-news/imrg-capgemini-e-retail-sales-index-online-retail-sales-growth-rate-doubles-in-first">IMRG Capgemini e-Retail Sales Index</a> looks at ecommerce in the UK. Its Q1 2016 results revealed the following:</p> <ul> <li>15% YoY growth for Q1, over double the growth in Q1 2015 (excluding travel).</li> <li>Smartphone sales growth (101% YoY) far outstripping that of tablets (6%).</li> <li>Average basket value (ABV) increased from £77 (Q1 2015) to £81 (Q1 2016).</li> <li>The Home and Garden sector saw its highest increase (26%) since February 2014. </li> </ul> <h3>Mobile responsible for majority of traffic to top 25 UK retail sites</h3> <p>The majority of visits to the top 25 UK online retailers in Q1 2016 came via mobile (2m) as opposed to desktop (1.6m). A pattern also seen in Q4 2015.</p> <p>Very.co.uk recorded the highest mobile share (72%), followed closely by New Look (70%) and Argos (69%).</p> <p>Ebuyer.com recorded the highest desktop share (62%) followed by Ocado.com (60%) and ASOS (52%).</p> <p>Traffic sources were as follows:</p> <ul> <li>Direct traffic was responsible for 1.6bn visits (a 42% share).</li> <li>The second highest source of visits came from organic search, 1.05bn visits (29%).</li> <li>Referrals from third party websites (top two being eBay and Hot UK Deals) accounted for 709m visits (19%).</li> <li>Paid search accounted for 134m visits (4%).</li> </ul> <p><img src="https://assets.econsultancy.com/images/0007/4204/Screen_Shot_2016-04-21_at_21.51.48.png" alt="retail traffic q1 2016" width="615"></p> <h3>Ecommerce in Italy</h3> <p>Casaleggio Associati <a href="https://www.casaleggio.it/en/e-commerce/%20">presented</a> Italian ecommerce figures for the tenth year to the Milan Chamber of Commerce.</p> <p>2015 turnover is estimated at 28.8bn euros, putting growth at its highest since 2011.</p> <p><img src="https://assets.econsultancy.com/images/0007/4205/1-Ecommerce-turnover-Italy.jpg" alt="italian ecommerce" width="615"> </p> tag:econsultancy.com,2008:Report/3008 2016-04-20T15:45:00+01:00 2016-04-20T15:45:00+01:00 Internet Statistics Compendium Econsultancy <p>Econsultancy’s <strong>Internet Statistics Compendium</strong> is a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. </p> <p><strong>The compendium is available as 11 main reports (in addition to a B2B report) across the following topics:</strong></p> <ul> <li><strong><a href="http://econsultancy.com/reports/advertising-media-statistics">Advertising</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/content-statistics">Content</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/customer-experience-statistics">Customer Experience</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/web-analytics-statistics">Data and Analytics</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/demographics-technology-adoption">Demographics and Technology Adoption</a></strong></li> <li><strong><a href="http://econsultancy.com/uk/reports/ecommerce-statistics">Ecommerce</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/email-ecrm-statistics">Email and eCRM</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/search-marketing-statistics">Search</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/social-media-statistics">Social</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/strategy-and-operations-statistics">Strategy and Operations</a></strong></li> <li><strong><a title="B2B Internet Statistics Compendium" href="http://econsultancy.com/reports/b2b-internet-statistics-compendium">B2B</a></strong></li> </ul> <p>Updated monthly, each document is a comprehensive compilation of internet, statistics and online market research with data, facts, charts and figures.The reports have been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.</p> <p>There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.</p> <p><strong>Those looking for B2B-specific data should consult our <a title="B2B Internet Statistics Compendium" href="http://econsultancy.com/reports/b2b-internet-statistics-compendium">B2B Internet Statistics Compendium</a>.</strong></p> <p> <strong>Regions covered in each document (where available) are:</strong></p> <ul> <li><strong>Global</strong></li> <li><strong>UK</strong></li> <li><strong>North America</strong></li> <li><strong>Asia</strong></li> <li><strong>Australia and New Zealand</strong></li> <li><strong>Europe</strong></li> <li><strong>Latin America</strong></li> <li><strong>MENA</strong></li> </ul> <p>A sample of the Internet Statistics Compendium is available for free, with various statistics included and a full table of contents, to show you what you're missing.</p> tag:econsultancy.com,2008:Report/4092 2016-04-18T14:00:00+01:00 2016-04-18T14:00:00+01:00 Marketing Budgets 2016 <h2>Overview</h2> <p>The <strong>Marketing Budgets 2016 Report</strong>, published by Econsultancy in association with <a href="https://cloud.oracle.com/marketing-cloud" target="_self">Oracle Marketing Cloud</a>, is a bellwether for the health of the marketing industry.</p> <p>It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.</p> <p>The report compares spending trends – and ability to measure ROI – across different 'traditional' and digital channels. </p> <p>Almost 500 companies participated in this research, which took the form of an online survey during January and February 2016.</p> <h2>What you'll learn from this research </h2> <p>The report reveals marketers’ priorities for the next 12 months, while exploring the extent to which companies are committed to investing in marketing, the channels they are focusing their investment on, and the challenges they face in improving their capabilities in this area.</p> <p>As a result of collecting data and insight on the state of marketing budgets since 2010, the report allows you the opportunity to understand the results in the context of marketing budgets dating back to 2010 and any trends that have emerged.</p> <p><strong>Key findings from the report </strong></p> <ul> <li>Attitudes towards marketing budgets dip, as realities of the boardroom kick in</li> <li>Customer experience and measurability drive marketing technology spend</li> <li>Culture is stifling innovation... and the budget</li> </ul> <h2>Features of the report </h2> <p>This 54-page report looks in detail at how companies are allocating their online and offline marketing budgets in 2016. It explores the following areas:</p> <ul> <li>Marketing budget plans for 2016</li> <li>The CX impact</li> <li>Is the culture of ROI stifling innovation?</li> </ul> <h2>Who should read this report?</h2> <p>The report is essential reading for both in-house marketers and agency professionals around the world, as well as those who want to understand how marketing budgets and investment is evolving within the digital and traditional marketing fields.</p> tag:econsultancy.com,2008:BlogPost/67743 2016-04-15T14:14:27+01:00 2016-04-15T14:14:27+01:00 The five announcements from Facebook's F8 conference that you need to know about Patricio Robles <h3>Messenger Platform</h3> <p><a href="https://econsultancy.com/blog/67551-private-messaging-is-social-s-next-big-ad-frontier">Private messaging is social's next big ad frontier</a> and talk of <a href="https://econsultancy.com/blog/66234-is-facebook-about-to-open-messenger-to-content-producers-brands">Facebook opening its Messenger app to brands</a> has been circling for more than a year.</p> <p>One of the biggest announcements at the F8 conference was <a href="http://newsroom.fb.com/news/2016/04/messenger-platform-at-f8/">the beta launch of Messenger Platform</a>, which allows third parties to develop <a href="https://econsultancy.com/blog/67697-does-the-rise-of-messaging-apps-mean-brands-need-a-bot-strategy">bots</a> that interact with Messenger's 900m users. </p> <p><img src="https://assets.econsultancy.com/images/0007/3950/how-to-search-for-bots-on-messenger.jpeg" alt="" width="249" height="483"></p> <p>According to David Marcus, Facebook's VP of Messaging Products...</p> <blockquote> <p>Bots can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications, and live automated messages all by interacting directly with the people who want to get them.</p> </blockquote> <p>Facebook has created a number of discovery tools to help users find bots that may be of interest to them, and users will have the ability to block communications that are unwanted.</p> <p>Facebook says it has established strict review and oversight policies to ensure that brands don't abuse its <a href="https://messengerplatform.fb.com/">Messenger Platform</a>.</p> <h3>Facebook Live API</h3> <p><a href="https://econsultancy.com/blog/67712-seven-helpful-tips-for-livestreaming-success">Livestreaming</a> is the subject of a lot of buzz today, and Facebook believes that it's a meaningful trend.</p> <p>The social network <a href="https://econsultancy.com/blog/67603-what-marketers-need-to-know-about-facebook-s-livestreaming-push">is pushing to be a livestreaming leader</a>, so it's no surprise that Facebook has built a Live API, which <a href="https://media.fb.com/2016/04/12/introducing-the-facebook-live-api/">it unveiled at F8</a>.</p> <p>Thanks to the Live API, publishers wanting to broadcast directly to Facebook can work with Facebook's Media Solutions partners, and access advanced capabilities, such as the ability to mix multiple video and audio sources and to combine the Live API with Facebook's Graph API to access live video comments, reactions, and mentions in real-time.</p> <p>According to Facebook, "You can use this information to reflect viewer engagement in real time and create on-screen graphics that show live poll results, analyze comments, and enable comment moderation."</p> <p>The Live API will also allow hardware manufacturers to integrate with Facebook Live.</p> <p>Already, a number of camera manufacturers have taken advantage of this, and drone manufacturer DJI has integrated its GO app with Facebook's Live API so that drone pilots can stream their flights.</p> <p><img src="https://assets.econsultancy.com/images/resized/0007/3955/facebooklivedrone-blog-flyer.jpg" alt="" width="470" height="264"></p> <h3>Account Kit</h3> <p>Use of <a href="https://econsultancy.com/blog/66711-social-login-adoption-grows-despite-privacy-concerns">social login</a> has grown significantly in recent years and Facebook is aiming to make it even easier for consumers to access third-party apps with <a href="https://developers.facebook.com/blog/post/2016/04/12/grow-your-app-with-account-kit/">Account Kit</a>, a new tool that allows individuals to sign in with just a phone number or email address, even if they don't have a Facebook account.</p> <p><img src="https://assets.econsultancy.com/images/resized/0007/3956/12995596_1709301726022225_16641357_n-blog-flyer.png" alt="" width="470" height="299"></p> <p>Account Kit gives app owners the ability to customize UI and access analytics.</p> <p>Facebook also offers a backup notification option for users of its social network, which it says can help conversions...</p> <blockquote> <p>If a person chooses to sign into your app using their phone number, but doesn't receive an SMS, but does have a Facebook account, they can choose to receive a Facebook notification to complete the login process.</p> <p>We built this backup option to help increase your conversion rate by making sure people have more ways to log in if needed.</p> </blockquote> <p><a href="https://developers.facebook.com/docs/case-studies/saavn">According to</a> Facebook, music streaming app Saavn saw its daily signups grow by 33% within two months of adopting Account Kit. </p> <h3>New Sharing Tools</h3> <p><img src="https://assets.econsultancy.com/images/0007/3957/facebooksave.jpg" alt="" width="236" height="452"></p> <p><a href="https://econsultancy.com/blog/67733-the-facebook-context-collapse-how-decline-in-personal-sharing-might-affect-brands">Facebook is fighting "context collapse"</a> and to encourage more sharing, the company released a number of new sharing tools at F8.</p> <p>These include:</p> <ul> <li> <strong>Quote Sharing</strong>, which allows Facebook users to more easily share quotes they like from websites and apps.</li> <li> <strong>Hashtag Sharing</strong>, which gives users the ability to add a hashtag to content they share from apps.</li> <li>A <strong>Save Button</strong> that extends Facebook's Save functionality to third-party sites that integrate it.</li> </ul> <p>Additionally, Facebook has released <a href="https://developers.facebook.com/docs/sharing/insights">Sharing Insights</a> and an improved Sharing Debugger to help publishers better track sharing activity and manage their sharing integrations.</p> <h3>Rights Manager</h3> <p>Facebook's rise as an online video powerhouse is a double-edged sword for content owners which are increasingly grappling with copyright infringment issues on the world's largest social network.</p> <p>In an effort to address this, Facebook created <a href="https://rightsmanager.fb.com/">Rights Manager</a>, an online tool that gives content owners the ability to upload a reference library of their content, along with associated rules, so that possible violations can be identified and reported more efficiently.</p> <p>Content owners can apply for access to Rights Manager. Currently, Facebook says it is providing access based on need.</p> tag:econsultancy.com,2008:BlogPost/67749 2016-04-15T12:01:35+01:00 2016-04-15T12:01:35+01:00 Desktop still behind most online sales, but smartphones on the rise Patricio Robles <p><img src="https://assets.econsultancy.com/images/0007/3968/image002.jpg" alt="" width="514" height="196"></p> <p>That's according to data from Bizrate Insights, a division of Connexity, which polls online shoppers about their experiences across thousands of online retailers.</p> <p>In the first quarter of 2014 well over half of mobile purchases were made using a tablet device. By the first quarter of this year, that number had dropped to 36%, the same percentage as iPhones.</p> <p>Android smartphones were seen to account for 28% of mobile online purchases.</p> <p><img src="https://assets.econsultancy.com/images/0007/3969/image004.jpg" alt="" width="480" height="217"></p> <p>Despite the fact that most online purchases are still taking place on the desktop and a quarter of shoppers don't use a mobile device at all, mobile devices are increasingly impacting how consumers behave in-store.</p> <p>According to Bizrate Insights, 21% of shoppers use their mobile devices in-store, and two-thirds of this segment of shoppers use those devices to comparison shop and locate coupons.</p> <p>The majority (63%) of all consumers say they check stock using a mobile device before they visit a store, or believe doing so is a good idea.</p> <h3>The smartphone challenge</h3> <p>While most retailers are no doubt aware that <a href="https://econsultancy.com/blog/67348-why-online-retailers-should-focus-on-mobile-this-christmas">more and more of their traffic is coming from mobile devices</a>, and that <a href="https://econsultancy.com/blog/63268-showrooming-is-on-the-rise-stats">mobile is affecting how consumers shop offline</a>, Bizrate Insights' data highlights the importance of smartphones specifically.</p> <p>Building <a href="https://econsultancy.com/blog/66647-10-of-the-finest-mobile-ecommerce-sites">great mobile shopping experiences</a> can be difficult, and tablet and smartphone users <a href="https://econsultancy.com/blog/10497-tablet-mobile-users-expect-pages-to-load-within-seconds-report">have high expectations</a>.</p> <p>But there are many differences between meeting those expectations on tablet versus smartphone devices. Tablets typically have more screen real estate than smartphones, and in many cases more capable hardware.</p> <p>Tablets are also frequently used in home environments with WiFi whereas smartphone shoppers may be on mobile networks that don't offer the best connectivity.</p> <p>Smartphones are also more likely than tablets to be used in-store, so retailers looking to address showrooming and better serve their mobile-savvy customers have good reason to ensure that their mobile offerings are up to par.</p> tag:econsultancy.com,2008:BlogPost/67713 2016-04-14T10:03:24+01:00 2016-04-14T10:03:24+01:00 Augmented Reality vs. Virtual Reality: where should brands focus? Patricio Robles <h3>What are they?</h3> <p>First things first. What are augmented reality and virtual reality, and how do they differ from each other?</p> <p><strong>Augmented reality </strong>refers to technologies that augment views of the real world with computer-generated information.</p> <p>An example of an AR device is Google Glass, smartglasses that combined a touchpad, camera and LED display. Thanks to the display, users of Google Glass can access the internet and services such as mapping and email within their field of view.</p> <p>Next-generation AR devices like the recently-unveiled <a href="https://www.microsoft.com/microsoft-hololens/en-us">Microsoft HoloLens</a> promise AR experiences that some have called magical.</p> <p><iframe src="https://www.youtube.com/embed/_3Y7BXEbqcg?wmode=transparent" width="560" height="315"></iframe></p> <p>Because AR can be based on digital views of the real world, more ubiquitous devices, such as smartphones and tablets, can also be used to create AR experiences.</p> <p>As the name suggests,<strong> virtual reality</strong> refers to technologies that allow users to interact with virtual experiences. Unlike AR, there's no view, direct or indirect, of the real world; everything the user sees, hears and feels is computer-generated.</p> <p>Facebook's Oculus Rift is an example of a VR device.</p> <p><iframe src="https://www.youtube.com/embed/6qzLdYmmuto?wmode=transparent" width="560" height="315"></iframe></p> <h3>How they're being used by brands today</h3> <p>Because smartphones and tablet devices can be used to develop AR experiences, <a href="https://econsultancy.com/blog/9842-seven-awesome-augmented-reality-campaigns">examples of brands using augmented reality</a> in the wild are plentiful. </p> <p>In 2013, <a href="https://econsultancy.com/blog/63623-a-halloween-of-spookily-augmented-reality-at-asda">Asda turned to augmented reality</a> to implement a <em>Horrible Halloween Hunt</em> in which kids using the Asda app could be guided by Sir Spook on an in-store adventure.</p> <p>Also in 2013, IKEA <a href="https://econsultancy.com/blog/63574-augmented-reality-the-ikea-catalogue-and-beyond">launched an AR app</a> for iOS and Android that enabled shoppers to simulate how IKEA furniture would look in their homes.</p> <p><iframe src="https://www.youtube.com/embed/vDNzTasuYEw?wmode=transparent" width="560" height="315"></iframe></p> <p>Because brands have been using AR for years, <a href="https://econsultancy.com/blog/63929-the-british-museum-five-lessons-in-augmented-reality">tips and best practices</a> have emerged, making it easier for brands to design and implement compelling AR experiences.</p> <p>VR, on the other hand, is a more nascent technology, so there are fewer real-world applications, but the numbers are growing. Tommy Hilfiger and Thomas Cook are <a href="https://econsultancy.com/blog/67078-three-examples-of-brands-experimenting-with-virtual-reality">among the brands that have experimented with VR headsets</a> like the Oculus Rift and Samsung Gear RV.</p> <p>Boursin combined VR, bespoke CGI animation and live product sampling <a href="https://econsultancy.com/blog/67391-the-boursin-sensorium-using-virtual-reality-to-sell-soft-cheese">to create an experiential roadshow</a>.</p> <p><iframe src="https://www.youtube.com/embed/XRik3h5M-qU?wmode=transparent" width="560" height="315"></iframe> </p> <h3>The potential</h3> <p>Thanks to increasingly capable and affordable smartphone and tablet devices, as well as mature platforms like iOS and Android, there is ample opportunity for brands of all shapes and sizes in a wide range of industries to develop refined and sophisticated AR experiences today.</p> <p>VR is less accessible and probably will be for the foreseeable future, but there are <a href="https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now">numerous ways virtual reality can be applied</a> and for brands in some industries, some of the applications could be game changers.</p> <p>For example, brands in travel and hospitality, including hotel giant Marriott, travel agency Thomas Cook and airline Qantas Airways, <a href="https://econsultancy.com/blog/66614-will-virtual-reality-revolutionise-the-travel-industry">have started experimenting with initiatives around next-gen VR headsets</a> and in some cases, VR has the potential to revolutionise the way they sell their services.</p> <h3>Which technology wins? The verdict</h3> <p>So should brands focus on AR or VR? Not surprisingly, that depends.</p> <p>Right now, AR is certainly more accessible. Opportunities to create AR experiences are abundant, and those experiences can be created for widely-available smartphone and tablet devices and easily distributed through popular app stores.</p> <p>VR is generating lots of buzz, but brands will have a harder time employing it today. While devices like the Oculus Rift and Samsung Gear VR are now available to consumers, they're far from mainstream.</p> <p>That likely won't change until prices for VR headsets drop and larger numbers of consumers are convinced to buy for non-gaming applications. Additionally, given the cost of creating VR experiences – professional-grade VR cameras alone <a href="http://www.wired.co.uk/news/archive/2016-03/18/nokia-ozo-360-vr-camera-release-date-price">can cost tens of thousands of dollars</a> – brands without game-changing VR opportunities will probably want to wait until VR is more accessible.</p> <p><em>If you want to learn more about VR for marketing, check out <a href="https://econsultancy.com/reports/a-marketers-guide-to-virtual-reality">Econsultancy’s Marketer’s Guide to Virtual Reality</a>. </em></p> tag:econsultancy.com,2008:Report/4083 2016-04-13T12:00:00+01:00 2016-04-13T12:00:00+01:00 Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity <p><strong>The Pursuit of Data-Driven Maturity </strong>report, based on a survey conducted by Econsultancy and <strong><a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a></strong>, examines the extent to which organisations are investing time, expertise and budgets to make data-driven marketing a reality. The research also explores adoption levels for more advanced techniques, such as audience amplification and predictive analytics.</p> <p>The report is based on a global survey of more than 3,600 marketers and ecommerce professionals carried out at the end of 2015.</p> <h3>The following sections are featured in the report:</h3> <ul> <li>Introduction</li> <li>Building a data-driven strategy</li> <li>The return on data</li> <li>Moving to a whole customer view</li> <li>Audience amplification: finding new customers with data</li> <li>Understanding tomorrow's customers with predictive analytics</li> <li>Outpacing the competition</li> </ul> <h3> <strong>Findings</strong> include:</h3> <ul> <li>Most companies either have no formal approach whatsoever to <strong>using data in marketing programmes</strong> (23%) or are working towards a strategic approach, but haven’t arrived at one yet (51%). Only 26% of responding organisations have a solid data-driven marketing strategy in place.</li> <li>The <strong>online/offline divide</strong> still exists in 60% of organisations surveyed and 83% struggle with merging their data points.</li> <li>Only 7% of those surveyed exploit <strong>audience amplification</strong> as much as they can, while 13% are doing some work, aided by external support.</li> <li>Less than a fifth (19%) indicate they have technology and processes designed to <strong>predict the needs and behaviours</strong> of customers and prospects.</li> <li>Two in five (41%) report that <strong>marketing takes a back seat</strong> to IT/tech groups in managing its data, with 45% suggesting that marketing can’t make decisions on new technology investments.</li> <li>More than two-fifths (43%) are not using <strong>mobile data</strong> in any meaningful way, while only a fifth collect data on how mobile affects the customer journey. Even smaller proportions are using mobile data for geo-targeting (17%) or uncovering differences between customers (16%).</li> <li>A third (34%) of responding companies rely on individuals/teams separately managing point solutions and delivering insights to a central repository. At the other end of the spectrum, only 13% are using <strong>cloud-based technology</strong> that includes solutions across marketing goals.</li> </ul> <p><strong>Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, look at some of the most important trends affecting the marketing landscape. </strong><strong>You can access the other reports in this series <a title="Econsultancy / Adobe Quarterly Digital Intelligence Briefings" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing">here</a>.</strong></p> tag:econsultancy.com,2008:BlogPost/67728 2016-04-08T12:33:00+01:00 2016-04-08T12:33:00+01:00 Top 10 digital marketing stats of the week Jack Simpson <p><img src="https://assets.econsultancy.com/images/0007/3791/o-DAWSONS-CREEK-REUNION-facebook-500x375c_copy_2.jpg" alt="Dawson's Creek sad face" width="500" height="375"></p> <p>Econsultancy accepts no responsibility for anyone drowning in their own tears, nor is it liable for any loss of productivity due to any acute post-trauma symptoms as a result of this news.</p> <p>I’m sure your boss will consider your application for compassionate leave given the gravity of the situation... </p> <p>In any case, this week we’re covering digital currency, customer journeys, influencers, mobile apps, online order growth and much more. </p> <p>Until next time, dear stat monsters…</p> <h3>65% of high-performing marketing teams have a customer journey strategy</h3> <p>Among the high-performing marketing teams surveyed for the latest Salesforce State of Marketing report, almost two-thirds have adopted a <a href="https://econsultancy.com/blog/67643-success-is-not-a-destination-it-s-a-customer-decision-journey">customer journey</a> strategy, with 88% saying it’s critical to the success of their wider marketing strategy. </p> <p>Other key findings include: </p> <ul> <li>58% of high-performing marketing teams strongly agree they’re driving customer experience initiatives across the business, compared to 8% of underperformers.</li> <li>63% strongly agree they’re implementing digital transformations across the company, compared to 8% of underperformers.</li> <li>63% say they’re excellent at creating personalised, omnichannel customer experiences across all business units compared to 2% of underperformers.</li> </ul> <h3>Fifth of UK firms to trade in digital currencies by 2020</h3> <p>Around 25% of UK businesses will trade using digital currencies such as Bitcoin, according to <a href="http://www.infomentum.com/uk/solutions/business-solutions/Business-2020/index.htm?utm_source=pr_origin&amp;utm_medium=pr&amp;utm_campaign=Business%202020">new research by Infomentum</a>. </p> <p>Other key findings include:
</p> <ul> <li>A third of UK employees believe that their businesses should be equipped with a 3D printer by 2020.</li> <li>14% would also like to see drone delivery services introduced, while 15% expect ‘try before you buy’ augmented reality services to be incorporated within their existing buyer journeys.</li> </ul> <p><img src="https://assets.econsultancy.com/images/0007/3797/2020.jpg" alt="2020 stats" width="430"></p> <h3>30% of parents spend more on their child due to influencers</h3> <p>30% of parents admit that they are willing to spend more on an item of clothing for their child if it has been endorsed by an <a href="https://econsultancy.com/blog/67647-nine-incredibly-helpful-influencer-marketing-tools">online influencer</a>, according to a new study by Rakuten Marketing. </p> <p>Other key findings include:</p> <ul> <li>23% of parents trust online influencers most highly.</li> <li>Parents typically spend £567 on clothes in an average year per child.</li> <li>Facebook is the most influential platform in terms of guiding parent’s fashion purchase decisions.</li> <li>27% of parents have bought an item after seeing a celebrity’s child wearing it.</li> </ul> <h3>Online order growth jumps 14%</h3> <p>Ecommerce continues to show strong growth, with online order growth increasing 14% during Q4 2015, according to <a href="https://www.demandware.com/shopping-index/?utm_source=wire&amp;utm_medium=press_release&amp;utm_campaign=2015_q4_shoppingindex">Demandware’s latest Shopping Index</a>. </p> <p>Other key findings include:</p> <ul> <li>Mobile phones accounted for 42% of site traffic share (a rise of 36%).</li> <li>Average time on site per visit was down 13% overall, and average time per phone visit was down 20%.</li> <li>Tablet traffic was down 11%.</li> </ul> <h3>41% would download a retail app to complement the in-store experience</h3> <p><a href="http://www.apadmi.com/wp-content/uploads/2015/11/retail-app-report-november-2015.pdf">A new report by Apadmi</a> surveyed consumers about the reasons they would download a mobile retail app.</p> <p>Some of the findings are shown below.</p> <p><img src="https://assets.econsultancy.com/images/0007/3798/Screen_Shot_2016-04-08_at_12.29.24.png" alt="reasons to download retail apps" width="615"></p> <h3>49% of consumers reject brands sending irrelevant or too many ads</h3> <p>Almost half of consumers will reject a brand that serves them irrelevant ads or too many ads in general, according to a <a href="http://www.tradedoubler.com/en/about/resources/route-to-your-next-consumer-digital-connections-whitepaper/">new survey by Tradedoubler</a>. </p> <p>Other key findings include:</p> <ul> <li>While 80% of consumers consider the internet to be a great place to discover new brands, 54% are overwhelmed by the choice available.</li> <li>Under one third routinely multi-screen using a laptop/PC (30%) or mobile (36%) while watching television.</li> <li>Up to half of those aged under 45 shop online on their mobiles when in a restaurant, coffee shop, pub or bar.</li> </ul> <h3>Finance, automotive and electronics &amp; computers spend most on audience data</h3> <p>The industries that spend the most money on <a href="https://econsultancy.com/reports/value-exchange-from-data">audience data</a> are finance, automotive and electronics &amp; computers, according to <a href="https://get.eyeota.com/eyeota-annual-index-uncover-audience-data-trends?utm_campaign=Eyeota%20Annual%20Index%202015&amp;utm_source=Press">a new study by Eyeota</a>. </p> <p>Other key findings include:</p> <ul> <li>Total European audience data spend saw 154% growth between Q4 2014 and Q4 2015.</li> <li>Financial services firms are consistently one of the largest buyers of audience data.</li> <li>Automotive advertisers were prepared to pay 1.4 times more on average than other vertical sectors.</li> <li>Sociodemographic data accounts for 63% of all audience data purchased in the UK.</li> </ul> <h3>Half of small UK online businesses missing out on international sales boom</h3> <p>Only half (56%) of the UK’s small online businesses are selling to customers abroad despite unprecedented demand for British goods, according to new research by PayPal.</p> <p>Other key findings include: </p> <ul> <li>86m international shoppers bought from the UK in 2015.</li> <li>Among domestic-only businesses, only 35% intend to start selling internationally in 2016. </li> <li>Business owners are deterred by the high cost of shipping goods to international customers.</li> </ul> <h3>Mobile conversion rates on the rise</h3> <p>Mobile conversion rates across search, social, and display experienced annual growth of 32.9%, 51.2%, and 34.7% respectively, according to a new report by Marin Software.</p> <p>Other key findings include:</p> <ul> <li>Smartphone click share grew from 22% of global search clicks to 35%, an almost 55% growth over the course of a single year.</li> <li>By the end of 2015, 71% of all display ad clicks were on a smartphone and the trend is predicted to continue this year, reaching 77% of all display ad clicks by December.</li> <li>Year over year, smartphone spend share for display moved from 37% to 55%.</li> <li>The majority of clicks on social came from a smartphone or tablet.</li> <li>Mobile spend share grew almost 50%, from 33% to almost half of all budgets.</li> </ul> <h3>UK tone of voice market potentially worth £26m</h3> <p>The UK’s <a href="https://econsultancy.com/blog/67268-how-to-achieve-the-right-tone-of-voice-for-your-brand">tone of voice</a> market is currently worth £11.6m, but could more than double to £26m in the coming years, according to a study by The Writer. </p> <p>Other key findings include:</p> <ul> <li>Financial service companies are most likely to have a formal business tone of voice and spend the most money on developing it (£146,000 on average).</li> <li>The arrival of a new CEO is the second most important trigger for creating a formal tone of voice for businesses.</li> </ul> <h3>Timely and vaguely relevant stat of the week… </h3> <p><strong>On this day in 2001,</strong> Microsoft released Internet Explorer 6.0. What a waste of time that was. </p> <h3>For lots more up-to-date statistics…                                           </h3> <p>Download Econsultancy’s <a href="https://econsultancy.com/reports/internet-statistics-compendium/?utm_source=Econ%20Blog%20&amp;utm_medium=Blog&amp;utm_campaign=BLOGSTATS">Internet Statistics Compendium</a>, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.</p> <p>It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.</p>