tag:econsultancy.com,2008:/topics/email-marketing Latest Email content from Econsultancy 2016-04-20T15:45:00+01:00 tag:econsultancy.com,2008:Report/3008 2016-04-20T15:45:00+01:00 2016-04-20T15:45:00+01:00 Internet Statistics Compendium Econsultancy <p>Econsultancy’s <strong>Internet Statistics Compendium</strong> is a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. </p> <p><strong>The compendium is available as 11 main reports (in addition to a B2B report) across the following topics:</strong></p> <ul> <li><strong><a href="http://econsultancy.com/reports/advertising-media-statistics">Advertising</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/content-statistics">Content</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/customer-experience-statistics">Customer Experience</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/web-analytics-statistics">Data and Analytics</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/demographics-technology-adoption">Demographics and Technology Adoption</a></strong></li> <li><strong><a href="http://econsultancy.com/uk/reports/ecommerce-statistics">Ecommerce</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/email-ecrm-statistics">Email and eCRM</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/search-marketing-statistics">Search</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/social-media-statistics">Social</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/strategy-and-operations-statistics">Strategy and Operations</a></strong></li> <li><strong><a title="B2B Internet Statistics Compendium" href="http://econsultancy.com/reports/b2b-internet-statistics-compendium">B2B</a></strong></li> </ul> <p>Updated monthly, each document is a comprehensive compilation of internet, statistics and online market research with data, facts, charts and figures.The reports have been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.</p> <p>There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.</p> <p><strong>Those looking for B2B-specific data should consult our <a title="B2B Internet Statistics Compendium" href="http://econsultancy.com/reports/b2b-internet-statistics-compendium">B2B Internet Statistics Compendium</a>.</strong></p> <p> <strong>Regions covered in each document (where available) are:</strong></p> <ul> <li><strong>Global</strong></li> <li><strong>UK</strong></li> <li><strong>North America</strong></li> <li><strong>Asia</strong></li> <li><strong>Australia and New Zealand</strong></li> <li><strong>Europe</strong></li> <li><strong>Latin America</strong></li> <li><strong>MENA</strong></li> </ul> <p>A sample of the Internet Statistics Compendium is available for free, with various statistics included and a full table of contents, to show you what you're missing.</p> tag:econsultancy.com,2008:Report/4090 2016-04-12T10:00:00+01:00 2016-04-12T10:00:00+01:00 Email Marketing Industry Census 2016 <p>The tenth annual <strong>Email Marketing Industry Census</strong>, sponsored by <a href="http://www.adestra.com">Adestra</a>, is based on the largest UK survey of email marketers.</p> <p>The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.</p> <p>With <strong>ten years' worth of data to assess</strong>, this provides an unparalleled opportunity to measure the state of the industry and find out how those at the coalface of email marketing are operating.</p> <p>This report looks in detail at the approaches taken and the resources given to email marketing, as well as issues regarding effectiveness, personalisation, marketing automation, mobile and the future of email.</p> <p>Over 1,100 respondents took part in the 2016 Census, which took the form of an online survey in February and March 2016.</p> <h2>What you'll learn</h2> <ul> <li>Find out how a variety of trends around email practices, budgets and opinions have changed over ten years.</li> <li>Discover other marketers' opinions on what the future of email will look like.</li> <li>Benchmark your own practices with the activities of marketers maximising their email activities.</li> <li>Understand the challenges organisations are facing in improving their email capabilities.</li> </ul> <h2>Key findings from the report</h2> <ul> <li>Email again delivers highest ROI ahead of SEO, but is not receiving the budget spend</li> <li>Delivering advanced segmentation continues to be a challenge</li> <li>Lack of resources impacting a clear strategy for mobile optimisation</li> <li>Tactics used for mobile optimisation and increasing complexity</li> <li>More work to be done to achieve success in implementing automated email programmes</li> <li>Use of third-party email systems increases significantly</li> <li>Focus for the future</li> </ul> <h2>Expert insight</h2> <p>The <strong>86-page</strong> 2016 census report contains insight and comment from leading experts in the email marketing world and associated digital sectors, including:</p> <ul> <li>Kath Pay, Founder &amp; Senior Consultant, Holistic Email Marketing</li> <li>Jordie van Rijn, eCRM and Email Marketing Consultant, eMailMonday</li> <li>Tim Watson, Email Marketing Consultant, Zettasphere</li> </ul> <h2>Features of the report</h2> <ul> <li>Approach to email</li> <li>Email effectiveness</li> <li>Place in the organisation</li> <li>Mobile</li> <li>Personalisation</li> <li>Marketing automation</li> <li>Improving email marketing for the future</li> </ul> <p><strong>You can download a free sample of the report to learn more.</strong></p> <p><iframe src="https://www.youtube.com/embed/TotoIZdle3c?wmode=transparent" width="560" height="315"></iframe></p> tag:econsultancy.com,2008:BlogPost/67717 2016-04-07T11:07:50+01:00 2016-04-07T11:07:50+01:00 Ray Ban’s 10-month delay in sending post-sales email isn’t as strange as it seems David Moth <p>At first I assumed it was a glitch, as Ray-Ban was asking for me to review my ‘recent purchase’.</p> <p>But that strange turn of phrase aside, it’s clear that the email was actually very cleverly timed.</p> <p>Allow me to quickly avail you of the three reasons I’m a fan of this email.</p> <p><em>The email in question</em></p> <p><img src="https://assets.econsultancy.com/images/0007/3692/Screen_Shot_2016-04-06_at_15.19.30.png" alt="" width="551" height="638"></p> <p>And for more on this topic, book onto our <a href="https://econsultancy.com/training/courses/email-marketing/">Email Marketing Training Course</a> or check out these posts:</p> <ul> <li><a href="https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/">Ecommerce consumer reviews: why you need them and how to use them</a></li> <li><a href="https://econsultancy.com/blog/67358-nine-email-marketing-trends-set-to-dominate-2016/">Nine email marketing trends set to dominate 2016</a></li> </ul> <h3>1. The email neatly coincides with the beginning of summer</h3> <p>Ray-Ban’s email was cunningly timed to coincide with the clocks going forward, which means it’s technically British summer time.</p> <p>Obviously it’s actually still cold and raining here in London, but the evenings are longer and there is the sense that summer is just around the corner.</p> <p>The email imagery and copy reinforce that feeling and attempt to associate both my sunglasses and the Ray-Ban brand with summertime.</p> <p>This increases the chances that I’ll leave a positive review.</p> <h3>2. I’ve had time to use the product</h3> <p>As mentioned, it’s common for post-sales emails to arrive within a few days of the product.</p> <p>For most items this is a good idea, as you strike while the iron is hot and the customer is still excited about whatever it is they bought.</p> <p>Give the customer long enough to get some initial use out of their new item, but don’t wait so long that they’ve lost interest in it.</p> <p>In the case of my sunglasses, you need to remember that I live in England so even though I bought them in the summer there’s no guarantee I’ll have got much use out of them. I’m not Bono.</p> <p>Thankfully I’ve been on a few holidays recently and have fallen deeply in love with my Ray-Bans.</p> <p>So although 10 months is potentially a bit too long to wait before asking for a review, there’s a strong argument for giving customers a bit of time to get good use out of the product before asking for feedback.</p> <h3>3. It might spur me into another purchase</h3> <p>Ray-Ban’s email might purport to be asking for a review, but it’s also a timely reminder that summer is almost upon us.</p> <p>I’m not the sort of person who buys new sunglasses every year, but some people do.</p> <p>These people might be spurred on to browse Ray-Ban’s website to check out the latest product options, potentially clinching both a product review and another sale.</p> <h3>In conclusion...</h3> <p>Not all companies are going to benefit from waiting 10 months before asking for a review. </p> <p>For example, <a href="https://econsultancy.com/blog/67014-fast-fashion-how-to-keep-up-with-the-new-ecommerce-trend/">fast fashion brands</a> rely on the fact that customers are constantly replenishing their wardrobes. A 10-month gap would mean the item is likely discontinued and the customer would have forgotten about it and moved on.</p> <p>And I’m not entirely convinced that Ray-Ban will achieve great results from this particular email. Who really writes a review 10 months after buying sunglasses?</p> <p>But it’s definitely worth testing this type of email marketing, particularly if the timing (e.g. the start of summer) is relevant to the brand.</p> <p>It might not garner many reviews, but it keeps the brand top-of-mind and might encourage some additional sales before summer.</p> tag:econsultancy.com,2008:Report/937 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Email Marketing – Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Template Files: Email Marketing</strong></p> <p><strong>Authors:</strong></p> <ul> <li>James Gurd, Owner and Lead Consultant, Digital Juggler</li> <li>Ger Ashby, Head of Creative Services, <a title="Dotmailer" href="https://www.dotmailer.com/">Dotmailer</a> </li> </ul> <p><strong>Files included:</strong> 7 files </p> <p><strong>File titles:</strong> Building an Email Marketing Programme, Campaign Compliance Audit, Email Campaign Report, Email Design Guidelines Campaign Schedule, Email Monthly Report, Email Multi-Client Monthly Report</p> <h3>About these templates</h3> <p><strong>Who created these template files?</strong></p> <p>In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.</p> <p><strong>How should these files be used?</strong></p> <p>Email marketing is popular as ever - so how do you run efficient campaigns, or even get started? We've created generic templates that get to the core of what you should be considering, in order to engage in successful email marketing activity.</p> <h3>Contents</h3> <p>In this release we have a template bundle containing seven individual files to help you understand email marketing in greater detail.</p> <p><strong>Download separate files on the report page below.</strong></p> tag:econsultancy.com,2008:Report/934 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Template Files</strong></p> <p><strong>Authors:</strong></p> <ul> <li>James Gurd, Owner and Lead Consultant, <a title="Digital Juggler" href="http://digitaljuggler.com/">Digital Juggler</a> </li> <li>Ben Matthews, Director, <a title="Montfort" href="http://montfort.io/">Montfort</a> </li> <li>Ger Ashby, Head of Creative Services, <a title="Dotmailer" href="https://www.dotmailer.com/">Dotmailer</a> </li> <li><a title="Starcom Mediavest Group" href="http://smvgroup.com/">Starcom Mediavest Group</a></li> </ul> <p><strong>Files available:</strong> 10 file bundles, 50+ individual template files<br></p> <p><strong>File titles:</strong> See sample document for full breakdown of section and file information.</p> <h3>About these files</h3> <p>Need help with an area of digital marketing and don't know where to start? This pack of downloadable files contains best practice templates that you can use in your digital marketing activities. Feel free to adapt them to suit your needs.</p> <p><iframe src="https://www.youtube.com/embed/jxKmQGxspc8?wmode=transparent" width="560" height="315"></iframe></p> <h3>Contents</h3> <p>In this release we have 10 template bundles containing over 50 individual template files for digital marketing projects.</p> <p><strong>Download separate file bundles below:</strong></p> <ul> <li>Affiliate Marketing</li> <li>Content Marketing</li> <li>Display Advertising *to be published soon*</li> <li>Ecommerce Projects</li> <li>Email Marketing</li> <li>Search Engine Marketing: PPC</li> <li>Search Engine Marketing: SEO</li> <li>Social Media and Online PR</li> <li>Usability and User Experience</li> <li>Web Analytics</li> </ul> <p><strong>The template files bundle also includes a <a href="https://econsultancy.com/reports/small-business-online-resource-manager/">Small Business Online Resource Manager</a> that </strong><strong>can help you effectively manage and own your online assets.</strong></p> <p><strong>There's a free guide which you can download to find out more about exactly what is included.</strong></p> tag:econsultancy.com,2008:BlogPost/67650 2016-03-22T15:35:48+00:00 2016-03-22T15:35:48+00:00 Why marketers must move from data to insight to action Kym Reynolds <h3>Real-time contextualisation is here</h3> <p>Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets.</p> <p>But regardless of how they engage, they expect a customised, personalised, and consistent experience. This expectation continues to be a challenge for businesses, which have to manipulate enormous amounts of data to try to understand how to effectively engage each individual.</p> <p>In this landscape, data needs to be collected and analysed in real-time, and any data needs to be instantly actionable, preferably in a predictive way.</p> <p>Without these capabilities, marketing messages are less compelling and response rates fall. Conversely, those brands that embrace real-time contextualization through powerful and flexible big data see huge uplifts in campaign responses.</p> <p>Marketers are now recognising the imperative of these omni-channel, contextualised communications with their prospects and customers.</p> <p><em>The omnichannel experience - Burberry was a pioneer of 'clientelling' in-store to build customer data.</em></p> <p><img src="https://assets.econsultancy.com/images/resized/0002/9928/burberry-regent-street-technology-store-0-blog-full.jpg" alt="burberry" width="615" height="408"></p> <h3>There's no excuse for generic experiences</h3> <p>The happy customer isn’t just a customer who wishes to purchase more, it’s a customer that is retained, upsold and – perhaps most importantly – the customer who becomes an advocate for your brand.</p> <p>Even so, how many times have you heard your peers and colleagues complain that they don’t have proper analytics capabilities, which means that they are limited in ROI view, optimisation and progressing the digital experience?</p> <p>Or that connecting all the activity and data across multiple channels and departments, and unifying them for monitoring measurement, evaluation and future marketing activity is challenging?</p> <p>And how about that disparate systems and data make it hard or impossible to personalise campaigns and gather, test and analyse customer data? </p> <p>In my mind those are pretty flimsy excuses. There are powerful customer and marketing analytics tools out there, and many will enable marketers to understand their customer’s behaviour not just by answering questions, but by asking ‘what can I do with this information?’</p> <h3>How well do you know your customers?</h3> <p>Can you answer the following questions?</p> <ul> <li> <p>Do you know how many people visited your stores, purchased, or left without buying?</p> </li> <li> <p>Do you know how long it takes for a customer to make a return purchase, and then another?</p> </li> <li> <p>Do you know when a customer becomes inactive or lapsed?</p> </li> <li> <p>Do you know what your most loyal customers look like and how to find more of them?</p> </li> <li> <p>Do you know how to apply what you learn about your customers – what/ when/ where – and turn that into personalised conversations?</p> </li> <li> <p>Do you know how to monitor changes in consumer behaviour and act on this quickly?</p> </li> <li> <p>Do you know how to use affinity reports to not only determine ‘the knowns’, ie. people who buy this also buy that, but also ‘the unknowns’ – affinities which don’t conform to a set behavior but proffer new marketing opportunities, through those affinities, brand, product or otherwise?</p> </li> <li> <p>Do you know how to shadow customers to determine when the right time is to contact them – learning their propensity to buy? </p> </li> <li> <p>Do you know how to track trending behaviours, such as identifying ‘repeat refunders’ or repeat returners – for example customers that buy three items online and return two in-store?</p> </li> </ul> <p><em>Time-tested models such as <a href="https://econsultancy.com/blog/64481-finding-your-best-customers-with-the-rfm-matrix">RFM</a> are all about actionable data.</em></p> <p><em><img src="https://assets.econsultancy.com/images/resized/0004/5405/rfm_matrix_with_values-blog-full.png" alt="rfm matrix" width="615" height="653"></em></p> <h3>Marketers need to be able to act on data</h3> <p>Marketers need to be able to act on data not just pore over numbers in spreadsheets – there is a difference between a data question and a data driven insight with targeted call to action.</p> <p>In my mind, marketers need guidance about what is relevant - what are their customer indicators, what are their churn indictors - and how to action all of this in an automated fashion.</p> <p>Basic reporting, such as how many customers shopped online, how many abandoned a sale etc arguably add to the volume of data out there, but it just adds to the information that marketers struggle with.</p> <p>As a marketer, you should ask yourself the question – if for example you knew that 40% of customers who shopped in the last 3 months were new to your brand, and out of those, 10% have bought again and most within two weeks of their initial purchase – would that be a valuable insight?</p> <p>And if you could then use a tool that identifies all those new customers who have not repurchased by two weeks and automatically re-engage with them leveraging relevant content using your marketing cloud software, would that be beneficial to your business?</p> <p>If the answer is yes you need to consider using the technology that is out there, to help move you towards the ultimate goal of providing only relevant and timely content and marketing messages to each of your prospects and customers.</p> <p>Remember that building your marketing strategy on a solid customer data foundation will pay dividends for years to come.</p> tag:econsultancy.com,2008:BlogPost/67661 2016-03-18T11:31:00+00:00 2016-03-18T11:31:00+00:00 Nine exciting digital marketing stats from the past week Jack Simpson <p>This week we’re covering the ever-present importance of managing the multichannel customer experience, email marketing benchmarks, the impending EU referendum and much more. </p> <p>Get those painkillers down you and have a read…</p> <h3>Multichannel biggest priority for digital marketers</h3> <p>97% of digital marketers surveyed for our recent report on <a href="https://econsultancy.com/blog/67596-digital-transformation-in-the-retail-sector-challenges-opportunities">digital transformation in the retail sector</a> say that optimising the customer journey across multiple touchpoints will either be quite or very important to their digital marketing over the next few years.</p> <p>A further 96% say ensuring consistency of message across channels is either quite or very important, suggesting marketers are taking the multichannel customer experience extremely seriously.</p> <p><strong>Q: How important will the following be for your digital marketing over the next few years?</strong></p> <p><img src="https://assets.econsultancy.com/images/0007/2512/Optimising_customer_journey_Retail.JPG" alt="biggest priorities for digital marketing 2016" width="700"></p> <h3>Email open rates are on the rise</h3> <p>Average open rates for emails in the UK increased 0.43% year-on-year (YoY) to 24.88%, according to <a href="https://econsultancy.com/blog/67649-the-ultimate-2016-email-marketing-benchmark-guide">a new email benchmarking report</a> from Sign-up.to.</p> <p>Other key findings include:</p> <ul> <li>Click-through rate (CTR): <strong>3.42%</strong> (up 0.29% YoY).</li> <li>Unsubscribes: <strong>0.52%</strong> (down 0.03% YoY).</li> <li>Click-to-open (CTO) rates: <strong>10.88%</strong> (up 0.09% YoY).</li> <li>Unsubscribe-to-open (UTO) rates: <strong>2.72%</strong> (up 0.04% YoY).</li> </ul> <h3>Instagram sees drop in interactions</h3> <p>Average interactions with posts on Instagram dropped from 4.96 to 3.10 between January and December last year, according to <a href="https://www.quintly.com/blog/2016/03/instagram-study-2015/%20">a new study by Quintly</a>.</p> <p>Presumably Instagram feels like this could be partly driven by the way the site’s timeline is sorted, given <a href="https://econsultancy.com/blog/67655-three-reasons-instagram-s-algorithmic-timeline-is-yet-another-terrible-idea/">its recent decision to make it algorithmic</a> and show people what it thinks they will be most interested in.</p> <p><em>Interaction rate on Instagram over time (all interactions divided by number of posts and followers)</em></p> <p><img src="https://assets.econsultancy.com/images/0007/3116/Screen_Shot_2016-03-17_at_15.21.38.png" alt="Drop in Instagram interactions" width="536" height="403"> </p> <h3>Search data shows Brits still unclear on EU referendum </h3> <p>With under 100 days until the EU referendum, search data shows that people in the UK are still not sure what either decision would mean for the country, according to a new report by Hitwise, a division of Connexity. </p> <p>Other key findings include:</p> <ul> <li> <strong>18-25 year olds</strong> are five times more likely to search for ‘EU Referendum Wiki’ than 55+ year olds, who instead opt for the ‘BBC News Referendum’ (167% more likely to search ‘BBC News Referendum’ compared to 18-25 year olds)</li> <li>Men search for phrases such as ‘question’, ‘facts’ and ‘odds’ over 100% more often than women.</li> <li>18-25 year olds are 33% are more likely to search for <strong>‘register to vote’</strong> than those 55+.</li> <li>18-25 year olds are nine times more likely to search for the ‘latest’ EU Referendum opinion than those aged 55+.</li> <li>Over 55s are still trying to get their head around the news, searching five times more for <strong>‘EU Referendum explained’</strong> than their younger counterparts.</li> <li>‘Boris Johnson’ appears to be resonating with the older generation in the run up to the EU Referendum, with 55+ year olds searching five times more than those aged between 18-25.</li> <li>Men are <strong>122%</strong> more likely to search for Boris Johnson than women </li> </ul> <h3>61% of travel loyalty programme members want more choice of rewards</h3> <p>Just over six in ten travel <a href="https://econsultancy.com/blog/67568-starbucks-shows-perils-of-loyalty-program-changes">loyalty programme</a> members look for programmes with a greater choice of rewards, while 71% say the value of a loyalty programme decreases when the range of rewards is limited, according to a new survey by Collinson Latitude. </p> <p>Other key findings include:</p> <ul> <li>42% of programme members think programmes offering only core inventory rewards are dated and old-fashioned.</li> <li>40% would tell friends and family about a programme following a positive redemption experience, while 33% would actively encourage them to join the programme.</li> <li>59% would buy a brand’s core inventory whenever possible following a positive redemption experience.</li> </ul> <h3>Facebook beats email and Twitter for retail customer service</h3> <p>Between Facebook, Twitter and email, Facebook performs best when it comes to customer services, according to <a href="http://www.eptica.com/eptica-uk-retail-multichannel-customer-experience-study%20">a new study by Eptica</a>. </p> <p>The study found that UK retailers could answer 59% of questions asked on Facebook, 55% on email and 45% on Twitter, and just 10% provided consistent responses across all three channels.</p> <p>Other key findings include:</p> <ul> <li>Entertainment retailers finished bottom, answering just 38% of questions on the web, email and Twitter, followed by food and wine (60%), consumer electronics retailers (55%) and fashion (68%).</li> <li>Company websites <strong>answered an average of 66% of queries</strong>, up just 1% since 2015.</li> <li>Only 88% of companies (10% fewer than in 2015) made email available to non-customers.</li> <li> <strong>Twitter was the fastest channel</strong> for an answer, with an average response time of 5 hours 40 minutes, ahead of Facebook (6 hours 36 minutes).</li> </ul> <h3>TV accounted for 76% of the UK’s total video consumption in 2015</h3> <p>Despite massive increases in online video viewing, TV is still very much the dominant channel, according to Thinkbox’s latest report, <em><a href="https://www.thinkbox.tv/News-and-opinion/Newsroom/A-year-in-TV%20">A year in TV</a></em>.</p> <p><img src="https://assets.econsultancy.com/images/0007/3117/Screen_Shot_2016-03-18_at_10.37.59.png" alt="TV consumption in the UK report" width="700"></p> <p>Other key findings include: </p> <ul> <li> <strong>TV ad revenue surpassed the £5bn mark</strong> for the first time in 2015, with a sixth consecutive year of growth.</li> <li>33% of media-driven Facebook interactions are created by TV ads.</li> <li>Viewers aged 16 to 24 watched more than twice as much TV on other devices as the average viewer in 2015.</li> </ul> <h3>Mums relate to 66 different identities</h3> <p>UK mothers relate to 66 distinct identities and define themselves with at least six of these on average, according to <a href="http://www.mumsnet.com/surveys/marketing-to-mums-2016">a new survey by Mumsnet</a>.  </p> <p>Other key findings include:</p> <ul> <li>19% of mothers report seeing ads that depicted them in a way they could relate to.</li> <li>The four most important identities are lone parents (2.3m), mums of children with special needs (1.4m), mums of teenagers (6m) and self-employed mums (1.7m).</li> <li>The top 10 identities also included mothers with children at secondary school (31%), those who live in a town (28%), mums who had a caesarean section (22%) and mums who work out of home (17%).</li> </ul> <h3>Global adspend to hit £387bn in 2016</h3> <p>Global adspend is expected to increase 4.4% in 2016 to hit $561bn (£387bn), according to <a href="http://content.warc.com/read-warc-global-adspend-outlook-2016-2017">the latest forecast from Warc</a>. </p> <p>Other key findings include: </p> <ul> <li> <strong>$90bn will be spent on mobile ads</strong> in 2017 (44% of all online ad investment).</li> <li>Adspend on mobile search expected to hit $40bn by end of 2017 (double 2015 levels).</li> <li>Overall global adspend growth will drop to 3.7% next year, with almost all regions experiencing slowed growth. </li> </ul> <h3>Timely and vaguely relevant stat of the week…</h3> <p><strong>On this day in 1999,</strong> France's largest music retailer, Fnac, became the first major European music retailer to sell song downloads on its website.</p> <h3>For lots more up-to-date statistics…                                           </h3> <p>Download Econsultancy’s <a href="https://econsultancy.com/reports/internet-statistics-compendium/?utm_source=Econ%20Blog%20&amp;utm_medium=Blog&amp;utm_campaign=BLOGSTATS">Internet Statistics Compendium</a>, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.</p> <p>It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.</p> tag:econsultancy.com,2008:BlogPost/67608 2016-03-04T10:57:41+00:00 2016-03-04T10:57:41+00:00 12 intriguing digital marketing stats from the past week Jack Simpson <p>What a woman. *Wipes away tear*</p> <p>This week we’ve goldfish, the gradual global domination of the internet, yet more ad blocking woes, customer experience, basket abandonment, Mother’s Day and much more. </p> <p>Enjoy… </p> <h3>Goldfish have better attention spans than people, and other stats from Creative Programmatic</h3> <p>Anyone at our <a href="https://econsultancy.com/events/creative-programmatic/">Creative Programmatic</a> event on Wednesday may have seen some interesting stats cited by the speakers, one of which, from Innovid’s Tal Chalozin, being that Americans have an attention span of roughly eight seconds.</p> <p>That’s one second less than a goldfish.</p> <p>Other interesting stats cited on the day include:</p> <ul> <li>One in five web pages bounced within four seconds – Tal Chalozin, Innovid.</li> <li>Only one in 25 web pages is viewed for more than 10 minutes – Tal Chalozin, Innovid.</li> <li>48% of the time people are watching TV they are distracted, and of that, 23% can’t recall what was on screen – Tal Chalozin, Innovid.</li> <li>52% of adspend is digital, 50% of that is in search, 40% in display, and 70% of display is programmatic – Adrian Gans, VCCP.</li> <li>In 1970 the average person saw 500 marketing messages a day. In 2016 they see 7,000 marketing messages a day – Jim Freeman, Telegraph Media Group.</li> </ul> <h3>3.2bn people now connected to the internet</h3> <p>More than 3bn people across the world had access to the internet by the end of last year, with 4.1bn yet to be connected, according to <a href="https://econsultancy.com/blog/67595-key-stats-from-facebook-s-state-of-connectivity-report/">Facebook’s new State of Connectivity report</a>. </p> <p><img src="https://assets.econsultancy.com/images/0007/2619/Screen_Shot_2016-03-03_at_16.22.06.png" alt="Facebook state of connectivity report" width="600"></p> <p>Other key findings include: </p> <ul> <li>90% of the world’s unconnected population live in developing countries. </li> <li>Within developing countries, people in rural areas are 70% less likely to be connected than those in urban areas.</li> <li>The majority of those not connected are women. </li> </ul> <h3>More than a fifth of Brits now using ad blockers</h3> <p>More than 9m British internet users are currently <a href="https://econsultancy.com/blog/67026-the-future-of-mobile-ad-blocking-the-experts-view">blocking ads</a>, a 4% increase in as many months, according to <a href="http://www.iabuk.net/about/press/archive/iab-uk-reveals-latest-ad-blocking-behaviour">new figures from the Internet Advertising Bureau (IAB)</a>. </p> <p>Other key findings include:</p> <ul> <li>The number of British adults using ad blockers has risen from 18% to 22%.</li> <li>More than half of those using ad blockers would turn them off to access content they want.</li> </ul> <h3>Poor customer experience costs UK brands £234bn a year</h3> <p>UK businesses are missing out on £234bn in potential sales every year thanks to a lacklustre <a href="https://econsultancy.com/reports/customer-experience-optimization">customer experience</a>, according to <a href="http://info.magneticnorth.com/converting-customer-experience-into-revenue">a new report by Magnetic North</a>.</p> <p>Other key findings include:</p> <ul> <li>92% of consumers have had a poor customer experience.</li> <li>One in three have acted on their frustration by abandoning a purchase because they couldn’t find the information they needed.</li> <li>69% prefer to make a purchase online.</li> </ul> <h3>Basket abandonment rate hits 75%</h3> <p>Basket abandonment rates hit 75.45% in Q4 2015, according to a new infographic from SaleCycle.</p> <p>Check out the infographic below for more stats:</p> <p><a href="http://d34w0339mx0ifp.cloudfront.net/global/downloads/ig/2015-The-Remarketing-Report-Q4.pdf"><img src="https://assets.econsultancy.com/images/0007/2620/Screen_Shot_2016-03-03_at_16.17.12.png" alt="basket abandonment infographic" width="600"></a></p> <h3>UK publishers’ digital revenues hit £416m in 2015</h3> <p>UK publishers saw overall revenue growth of 5.2% last year, with digital revenue reaching £416.2m, according to the latest Digital Publishers Revenue Index Report by Deloitte and the Association of Online Publishers. </p> <p>Other key findings include: </p> <ul> <li>Display advertising remains the largest single revenue category, accounting for 46% of total revenue.</li> <li>Overall revenue growth was driven by three formats: online video (27% increase), sponsorship (19% increase), and mobile (11% increase).</li> <li>Desktop has experienced a slow but steady decline over the last 12 months.</li> <li>Video advertising reported annual growth of 43.1% in Q4 alone. </li> </ul> <h3>Mobile app ads on Facebook and Instagram drive 196% increase in app downloads</h3> <p>Marketers who use mobile app ads on Facebook and Instagram generated a 196% increase in app downloads globally in Q4 2015 (compared with Q4 2014), according to <a href="http://kenshoo.com/mobile-app-trends/">a new report from Kenshoo</a>. </p> <p>Other key findings include: </p> <ul> <li>Impressions increased 187% YoY.</li> <li>Clicks increased 280% YoY.</li> <li>Cost per thousand impressions (CPM) decreased 11% YoY.</li> <li>Cost per click (CPC) decreased 33% YoY.</li> <li>Click-through rate (CTR) increased 32% YoY.</li> </ul> <h3>Biggest UK supermarkets see major fall in online visits</h3> <p>Following the recent announcement that <a href="https://econsultancy.com/blog/67592-five-questions-raised-by-the-amazon-morrisons-grocery-deal">Amazon will be partnering with Morrisons</a> in a new online grocery offering, new data from SimilarWeb paints a grim picture for some of the competing supermarkets when it comes to online performance. </p> <p>By total monthly visits (desktop and mobile) between November 2014 and January 2016:</p> <ul> <li> <strong>Tesco</strong> dropped from 49.3m to 40.1m.</li> <li> <strong>Asda</strong> fell from 30.3m to 20.5m. </li> </ul> <p>Others have faired slightly better, however:</p> <ul> <li> <strong>Sainsbury’s</strong> increased from 7.5m to 9.3m.</li> <li> <strong>Ocado</strong> jumped from 2.2m to 3m.</li> </ul> <p><img src="https://assets.econsultancy.com/images/0007/2621/image.png" alt="Supermarkets online traffic" width="600"></p> <p>To put it into perspective, Amazon is the UK’s fifth most-popular website overall and generated 326m visits in January this year. </p> <h3>TV trumps online when it comes to mums</h3> <p>Good-old-fashioned television is still the most consumed media for mothers, according to new figures from Carat.</p> <p>Other key findings include:</p> <ul> <li>69% of mums agree that vouchers and offers persuade them to try brands.</li> <li>60% access the internet via a smartphone at least once a week, 41% via a tablet.</li> <li>41% use the internet to play games.</li> <li>89% say they are the ones responsible for the main grocery shopping ‘almost all the time’.</li> </ul> <h3>Mother's Day shoppers turn to mobile for last minute gifts</h3> <p>More than half (60%) of Mother’s Day retail searches will be made from a mobile device, according to new figures from Bing Ads. </p> <p>Other key findings include:</p> <ul> <li>Search volumes set to increase by five times between 7am and 9am on Mother’s Day. </li> <li>Women make up more than two-thirds (67%) of all searches. </li> <li>Searches will increase by up to four times in the 48 hours leading up to Mother’s Day. </li> </ul> <h3>68% of UK shoppers plan to celebrate Mother’s Day</h3> <p>More than two-thirds of UK shoppers will be taking part in Sunday’s Mother’s Day celebrations, according to new research from Savvy Marketing.  </p> <p>Key findings include:</p> <ul> <li>83% of all shoppers planning to get involved agree that Mother’s Day is a special event and 61% are looking forward to it. </li> <li>28% of shoppers said they tend to buy more expensive food and drinks on the day – up 4% on 2015.</li> <li>67% say they ‘don’t mind spending more to make Mother’s Day special’ – up 28% on 2015.</li> </ul> <h3>Social media outperforms email for UK customer service</h3> <p>UK brands answer just 38% of emailed questions, compared to Twitter (48% success rate) and Facebook (44%), according to <a href="http://www.eptica.com/mces2016%20">a new study by Eptica</a>. </p> <p>Other key findings include: </p> <ul> <li>64% of companies (10% fewer than in 2015) made email available to non-customers and the average time taken to answer emails increased by nearly five hours, to 34 hours 15 minutes.</li> <li>Company websites answered an average of 66% of queries, up 2% since 2015, but with a large range between sectors and brands.</li> <li>Average response times on Twitter improved from 5 hours 27 minutes to 4 hours 14 minutes, well ahead of Facebook (8 hours 37 minutes).</li> <li>18% of companies only answered accurately on a single channel from email, Twitter, chat, and Facebook, while nearly a quarter (22%) failed to respond successfully on any channel at all.</li> </ul> <h3>Timely and vaguely relevant stat of the week… </h3> <p><strong>On this day in 1999,</strong> Monica Lewinsky's book about her affair with US President Bill Clinton went on sale. Relevant for anyone who watched Lewinsky’s talk at our <a href="http://www.festivalofmarketing.com/">Festival of Marketing</a> event last year. </p> <h3>For lots more up-to-date statistics…                                           </h3> <p>Download Econsultancy’s <a href="https://econsultancy.com/reports/internet-statistics-compendium/?utm_source=Econ%20Blog%20&amp;utm_medium=Blog&amp;utm_campaign=BLOGSTATS">Internet Statistics Compendium</a>, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.</p> <p>It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.</p> tag:econsultancy.com,2008:TrainingDate/2939 2016-02-19T16:20:34+00:00 2016-02-19T16:20:34+00:00 Intensive: Mastering eCRM <p>Implementing a robust CRM strategy delivers vastly improved effectiveness in your marketing programmes. This three day course will help you understand how CRM can help your business and give you the practical skills to apply and assess CRM techniques in the real world.</p> <p>Econsultancy’s intensives are three-day programmes offering you a deep dive into specific digital disciplines. With content drawn from our academically accredited digital certificates, the intensives offer the practical training without the need for long term commitment.</p> <p>Intensives:</p> <ul> <li>Are led by practitioner trainers</li> <li>Include access to resources to support the training</li> <li>Allow delegates to implement and evaluate what they’ve learnt through ‘homework’ and trainer feedback after training</li> <li>Lead to an Econsultancy certificate of completion</li> </ul> tag:econsultancy.com,2008:BlogPost/67462 2016-02-01T11:19:27+00:00 2016-02-01T11:19:27+00:00 Why e-receipts are important for customers & retailers alike Georges Berzgal <p>Brands like <a href="https://econsultancy.com/blog/66107-three-award-winning-marketing-case-studies-from-the-digitals">Mothercare</a>, <a href="https://econsultancy.com/blog/65759-how-selfridges-uses-digital-to-create-extraordinary-multichannel-experiences">Selfridges</a> and <a href="http://www.independent.co.uk/news/business/news/high-street-stores-follow-apples-email-receipt-lead-8902761.html">Accessorize</a> also introduced the service in-store last year.</p> <p>I welcome the news as both a consumer and as a marketer, but far too many brands are still underestimating the opportunity that these digital receipts can offer.</p> <p>From the shopper’s point of view, physical receipts clutter up my wallet, are easily lost, are difficult to collate and generally feel like something from the past – my bank statements and my bills are all digital, so why not an in-store proof of purchase?</p> <p>In fact, <a href="http://www.bizreport.com/2015/11/e-receipts-under-used-as-additional-marketing-vehicle.html">recent research</a> found that 45% of UK shoppers would like an e-receipt when buying an item in-store.</p> <p>Frustratingly, 41% reported they ‘never’ or ‘rarely’ receive one.</p> <p>For brands and retailers, a move towards paperless receipts also closes the loop between the offline and online world – providing benefits to marketers and the business as a whole.</p> <p><em>An e-receipt example from Mothercare</em></p> <p><img src="https://assets.econsultancy.com/images/0007/1241/mothercare_e-receipt.png" alt="" width="312" height="531"></p> <p>By offering digital receipts to customers, companies have a good reason to request an email address, as opposed to merely asking for it to send promotional emails.</p> <p>It’s also encouraging to note <a href="http://digitalmarketingmagazine.co.uk/digital-marketing-news/nearly-half-of-uk-consumers-want-e-receipts/2870">how receptive UK consumers</a> are to receiving relevant marketing within e-receipts, with nearly two-thirds (64%) of consumers open to additional marketing content in the digital receipt.</p> <p>The information most desired by UK consumers is notification of upcoming sales (40%), followed by promotions on related products (34%) and information about <a href="https://econsultancy.com/blog/65544-10-loyalty-building-strategies-for-customer-retention">loyalty programmes</a> (31%).</p> <p>This highlights the clear opportunity that e-receipts offer as a re-marketing channel for retailers to continue to engage these consumers they know are interested in the brand (as they just made a purchase!).</p> <p>We often hear that consumers are clamouring for a ‘seamless’ shopping experience that joins <a href="https://econsultancy.com/reports/multichannel-customer-intelligence">offline and online experiences</a>.</p> <p>This can add pressure on retailers to adapt their systems to track customers across all channels via complex technologies.</p> <p>The email address offers a unifying system through which you can identify your customer, whether they make a purchase in-store, online or on mobile.</p> <p>The added bonus that retailers have in using this new proof of purchase is that it also offers an opportunity to re-engage or encourage the customer to sign-up to additional content, more than justifying the initial investment required to set-up the system.</p> <p>All in all, e-receipts offer more than just a digital receipt. </p> <p><em>For more on e-receipts, read:</em></p> <ul> <li><a href="https://econsultancy.com/blog/64758-how-in-store-tech-improves-customer-service-for-schuh/"><em>How in-store tech improves customer service for Schuh</em></a></li> <li><a href="https://econsultancy.com/admin/blog_posts/67462-why-e-receipts-are-important-for-customers-and-retailers-alike/edit/Three%20award-winning%20marketing%20case%20studies%20from%20The%20Digitals"><em>Three award-winning marketing case studies from The Digitals</em></a></li> </ul>