tag:econsultancy.com,2008:/topics/email-marketing Latest Email content from Econsultancy 2017-01-20T17:00:00+00:00 tag:econsultancy.com,2008:Report/3008 2017-01-20T17:00:00+00:00 2017-01-20T17:00:00+00:00 Internet Statistics Compendium Econsultancy <p>Econsultancy’s <strong>Internet Statistics Compendium</strong> is a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. </p> <p><strong>The compendium is available as 11 main reports (in addition to a B2B report) across the following topics:</strong></p> <ul> <li><strong><a href="http://econsultancy.com/reports/advertising-media-statistics">Advertising</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/content-statistics">Content</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/customer-experience-statistics">Customer Experience</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/web-analytics-statistics">Data and Analytics</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/demographics-technology-adoption">Demographics and Technology Adoption</a></strong></li> <li><strong><a href="http://econsultancy.com/uk/reports/ecommerce-statistics">Ecommerce</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/email-ecrm-statistics">Email and eCRM</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/search-marketing-statistics">Search</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/social-media-statistics">Social</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/strategy-and-operations-statistics">Strategy and Operations</a></strong></li> <li><strong><a title="B2B Internet Statistics Compendium" href="http://econsultancy.com/reports/b2b-internet-statistics-compendium">B2B</a></strong></li> </ul> <p>Updated monthly, each document is a comprehensive compilation of internet, statistics and online market research with data, facts, charts and figures.The reports have been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.</p> <p>There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.</p> <p><strong>Those looking for B2B-specific data should consult our <a title="B2B Internet Statistics Compendium" href="http://econsultancy.com/reports/b2b-internet-statistics-compendium">B2B Internet Statistics Compendium</a>.</strong></p> <p> <strong>Regions covered in each document (where available) are:</strong></p> <ul> <li><strong>Global</strong></li> <li><strong>UK</strong></li> <li><strong>North America</strong></li> <li><strong>Asia</strong></li> <li><strong>Australia and New Zealand</strong></li> <li><strong>Europe</strong></li> <li><strong>Latin America</strong></li> <li><strong>MENA</strong></li> </ul> <p>A sample of the Internet Statistics Compendium is available for free, with various statistics included and a full table of contents, to show you what you're missing.</p> tag:econsultancy.com,2008:BlogPost/68727 2017-01-20T14:14:22+00:00 2017-01-20T14:14:22+00:00 10 of the best digital marketing stats we’ve seen this week Nikki Gilliland <p>Don’t forget, you can download the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for lots more insight.</p> <p>On we go...</p> <h3>Less than half of consumers satisfied with retail apps</h3> <p>New research from Apadmi has found that retail apps are failing to meet the expectations of consumers, with just 40% of UK consumers being satisfied with the apps they’ve downloaded in the past.</p> <p>Nearly one in five say they would like retailers to invest more heavily in improving apps, while 30% would be more likely to use them if they had a wider range of features. </p> <p>Lastly, 25% of consumers say they would think less of a retailer that failed to update its app regularly.</p> <h3>Online searches for food trends increase</h3> <p>New data from Hitwise has revealed that online searches related to diet, nutrition and super-food have risen by 70% in the past two years. Searches for ‘gluten-free’ have become particular popular, rising 141% since 2014. </p> <p>Meanwhile, searches for ‘paleo’ enjoyed a big spike at the start of 2016, however with New Year’s resolutions waning, interest declined as the months passed.</p> <p><img src="https://assets.econsultancy.com/images/0008/3234/Gluten_Free_Searches.png" alt="" width="624" height="310"></p> <h3>92% of online consumers don’t intend to buy during a first visit </h3> <p>A new report by Episerver has discovered that too much of a focus on conversion means retailers could be missing out on opportunities for engagement.</p> <p>In a survey of over 1,000 consumers, it was found that 92% who visit an ecommerce website or mobile app with the intent of buying rarely or never complete checkout.</p> <p>This reflects the importance of relevant and engaging content that supports the entire purchase journey, rather than content that's geared around getting consumers to buy.</p> <h3>Location &amp; convenience drives supermarket shoppers </h3> <p>Despite continual ‘price wars’ between the big four supermarkets, consumers don’t choose where to shop based on low prices - this is according to a new study by TCC.</p> <p>In a survey of 1,530 UK shoppers, proximity and location was found to have the biggest influence on where consumers shop, with 48% of Brits citing this as the main factor. </p> <p>40% of survey respondents said a decent range of products and services, 39% said habit and familiarity, while just 34% said low prices. </p> <p><img src="https://assets.econsultancy.com/images/0008/3243/sainsburys.jpg" alt="" width="650" height="433"></p> <h3>Half of students predict online tracking would improve grades</h3> <p>According to new research by Kontext, 47% of students believe that they would achieve better grades if their lecturers were able to track their study habits throughout the academic year.</p> <p>In a survey of over 1,000 current and former students, 91% said they would be happy for universities to use analytics to track weekly progress, while 76% said that a closer monitoring of study habits would lead to fewer university dropouts.</p> <h3>Over 50s spend 71% more per visit than younger shoppers</h3> <p>Coniq has found that shoppers over the age of 50 tend to spend 71% more in shopping centres than younger people, despite visiting 25% less.</p> <p>The research also found that the over 50s complete around 45% of transactions per trip, which is a much higher amount compared to other consumer age groups. Likewise, older consumers were found to make use of 31% more offers than younger age demographics.</p> <p>For retailers, this proves the importance of older consumers, with the over 55s now expected to make up two thirds of all retail activity by 2025.</p> <h3>Advertisers wasted over 600m on non-viewable ads in 2016</h3> <p>According to the latest report from Meetrics, UK advertisers spent approximately £606m on online ads that failed to meet the minimum viewability standards in 2016.</p> <p>In the final quarter of the year, just 49% of banner ads met the recommendation that 50% of the ad is in view for at least one second.</p> <p>Despite the figure being a slight improvement on Q2, it still remains a noticeable drop from the 54% viewability level of Q1 2016.</p> <p>In comparison to other European countries, this means the UK is lagging behind, with Austria and France having 69% and 60% viewability levels respectively. </p> <p><img src="https://assets.econsultancy.com/images/0008/3229/Viewability.png" alt="" width="540" height="371"></p> <h3>50% of consumers uninspired by finance marketing</h3> <p>A new study by 3radical has delved into consumer perceptions of marketing campaigns across the UK’s largest industries.</p> <p>Efforts from banks and brands within the finance industry were found to be the most ineffective, with 50% of survey respondents citing marketing campaigns as uninspiring. </p> <p>38% of consumers said the same thing about fashion and beauty marketing, making it the second-worst performing industry. In contrast, supermarkets and technology brands both scored well, with 80% of Brits believing supermarkets’ marketing to be effective, and 79% saying the same for technology brands.</p> <h3>Email rated as the best performing marketing channel</h3> <p>According to the DMA’s latest benchmarking report, email remains in good health, with 41% of marketers rating it as the best-performing channel.</p> <p>Now at 98%, email delivery rate is at its highest ever, increasing by 11 percentage points since 2010. </p> <p>Lastly, despite some decline in recent years, unique open rates and unique click-to-open rates remain steady, currently at 15% and 20% respectively.</p> <p><em>Total emails delivered</em></p> <p><img src="https://assets.econsultancy.com/images/0008/3227/DMA_email.JPG" alt="" width="622" height="404"></p> <h3>Aldi named as one of the UK’s most customer-centric retailers</h3> <p>Dunnhumby’s latest global index report has revealed that Aldi, Lidl and Tesco are the UK’s most customer-centric retailers.</p> <p>The findings are based on the key drivers behind a customer’s likelihood to repurchase from a retailer as well as desire to recommend it, including factors like ‘affinity’, ‘range and service’ and ‘rewards’.</p> <p>Aldi was ranked highest for ease and price, Tesco for its customer loyalty programmes, and Lidl for its value-focused approach.</p> tag:econsultancy.com,2008:BlogPost/68692 2017-01-17T14:20:12+00:00 2017-01-17T14:20:12+00:00 Online merchandising: The importance of showing products in context Nikki Gilliland <p>By reducing <a href="https://econsultancy.com/blog/68477-how-six-online-retailers-are-combatting-wrong-size-returns/" target="_blank">doubts about size and fit</a>, and enabling a shopper to envisage how they might use a product, ecommerce retailers can help to reduce basket abandonment and encourage consumers to buy.</p> <p>Here's a look at some of the best examples of brands putting products into context online.</p> <p>And to learn more on this topic, book yourself onto one of these Econsultancy training courses:</p> <ul> <li><a href="https://econsultancy.com/training/courses/fast-track-ecommerce-online-retailing/">Ecommerce and Online Retailing Training</a></li> <li><a href="https://econsultancy.com/training/courses/online-merchandising-selling-in-the-digital-age/">Online Merchandising Training</a></li> </ul> <h3>Boots </h3> <p>When it comes to ecommerce retailers that sell a wide range of brands, implementing product demonstrations across the board can be difficult.</p> <p>In its 'electricals' category, Boots tackles this problem by making use of videos created by the brand manufacturers themselves.</p> <p>It includes demos from the likes of Braun and Dyson, which adds a sense of authority as the information comes direct from a trusted brand.</p> <p><img src="https://assets.econsultancy.com/images/0008/2938/Boots.JPG" alt="" width="760" height="770"></p> <p>As well as helping to make the online experience more engaging, this also gives shoppers a greater understanding of the product's key features as well as how it can be used in real life.</p> <h3>Nespresso</h3> <p>Nespresso uses context to solve consumer worries about the environmental impact of its coffee capsules.</p> <p><img src="https://assets.econsultancy.com/images/0008/2939/Recycling_with_Nespresso.JPG" alt="" width="760" height="438"></p> <p>Instead of merely focusing on the product itself, it uses its video on the ‘infinite journey of your Nespresso capsule’ to widen the story, informing customers what happens after the product has been used.</p> <p>By highlighting the surrounding environmental factors, consumers are reassured that they are making a responsible purchase, giving them more incentive to buy.</p> <p><iframe src="https://www.youtube.com/embed/2xya-LSoIMo?wmode=transparent" width="854" height="480"></iframe></p> <h3>Under Armour</h3> <p>Though many ecommerce retailers use contextual product imagery on-site, it's less common to see it used in email marketing - missing a trick when it comes to reducing basket abandonment.</p> <p>Under Armour is a great example of how to effectively combine copy and contextual imagery, often promoting its products with seasonal context or consumer motivation.</p> <p>The below email displays the products in a real-life scenario, capitalising on the relatable context of running in cold weather.</p> <p><img src="https://assets.econsultancy.com/images/0008/2941/Under_Armour.JPG" alt="" width="400" height="747"></p> <p>Even better, this example includes integrated video, which nicely complements the various feature-based images.</p> <p><img src="https://assets.econsultancy.com/images/0008/2940/Under_Armour_email.JPG" alt="" width="400" height="815"></p> <h3>Bosch</h3> <p>Practical products like household appliances are best shown in-use, especially when it comes to large items like fridges and freezers.</p> <p>Bosch is a great example of this, using visuals to tell consumers how much food and drink can fit inside its fridges.</p> <p><img src="https://assets.econsultancy.com/images/0008/2942/Bosch.JPG" alt="" width="760" height="689"></p> <p>While sizing dimensions are all well and good, this highly visual element means customers are immediately engaged and well-informed.</p> <p>It also uses demonstration videos to further highlight the product's features in a real-life scenario.</p> <p><iframe src="https://www.youtube.com/embed/Dz2fSx_yQR0?wmode=transparent" width="500" height="280"></iframe></p> <h3>Teapigs</h3> <p>Visuals are a great way to provide context, but Teapigs proves that words can also do the job.</p> <p>Its <a href="https://econsultancy.com/blog/67052-a-copywriter-s-template-for-excellent-product-page-descriptions/">product descriptions</a> do not merely list ingredients or describe the taste of the tea. Instead, it tells the customer how and when the tea should be drunk, describing it in relation to time of day, and even with tips like ‘add sugar if particularly hungover’.</p> <p><img src="https://assets.econsultancy.com/images/0008/2944/Teapigs.JPG" alt="" width="650" height="740"></p> <p>This contextual information makes the brand seem more human, which helps to trigger a positive reaction.</p> <p>Finally, it uses recipe ideas to add extra value, reminding the customer that products can be used in scenarios outside of their common everyday context.</p> <p><img src="https://assets.econsultancy.com/images/0008/2945/Teapigs_2.JPG" alt="" width="390" height="512"></p> tag:econsultancy.com,2008:BlogPost/68704 2017-01-13T13:27:41+00:00 2017-01-13T13:27:41+00:00 10 mind-boggling digital marketing stats from this week Nikki Gilliland <p>You’ll find news on content marketing formats, abandonment emails, customer retention and social media. Don’t forget to download the <a href="https://econsultancy.com/reports/internet-statistics-compendium/" target="_blank">Internet Statistics Compendium</a> for lots more.</p> <h3>72% of marketers value data analysis over social media skills</h3> <p>According to a new report by BlueVenn, 72% of marketers consider data analysis to be the most important skill to acquire in the next two years.</p> <p>From speaking to over 200 marketers in the US and UK, BlueVenn found that understanding customer data is considered far more vital than the likes of social media and web development, with just 65% and 31% of respondents citing these respectively.</p> <p>This appears to be an especially common view in larger businesses, where a lack of tools and access to technologies is the biggest barrier.</p> <p><img src="https://assets.econsultancy.com/images/0008/3043/BlueVenn.jpg" alt="" width="740" height="475"></p> <h3>Abandonment emails sent after one-hour boost conversion</h3> <p>New stats from SaleCycle show that the best time to reconnect with shoppers is one hour after they’ve abandoned their basket.</p> <p>From the conversion rates of 500 global brands, an average conversion of 6.33% was seen after one hour, compared with just 3.14% when sent before one hour and 3.41% one to two hours after.</p> <p>As well as timing, research also found that personalisation is a big factor in email success, with subject names that include the customer name seeing the highest open-rate.</p> <p><img src="https://assets.econsultancy.com/images/0008/3048/Email_time.JPG" alt="" width="314" height="522"></p> <h3>Two-thirds of UK consumers willing to use robots for banking</h3> <p>‘Robo-advisors’ is not a term we’ll be adopting any time soon, however, according to new research from Accenture more of us will be willing to accept the concept in future.</p> <p>Apparently, it refers to the robots used to offer financial or banking advice in place of real-life humans. And according to a survey of UK consumers, 68% are willing to use them.</p> <p>The reasons behind the demand for this type of technology is speed and convenience, with 40% citing this factor for using it. Lastly, 25% see the impartiality of robo-advice as a key attraction, with this figure rising to almost one third in those over 65.</p> <p><img src="https://assets.econsultancy.com/images/0008/3047/Robots.jpg" alt="" width="650" height="397"></p> <h3>Instagram Stories grows to 150m daily users</h3> <p>Despite initial reservations from users, Instagram Stories continues to grow, with the feature adding 50m more daily users since October.</p> <p>According to other recent stats, a third of the most-viewed stories come from businesses, and one in five stories on Instagram result in a direct message. </p> <p>Lastly, 70% of video views are reportedly played with the sound on (though this does not include Live Stories).</p> <h3>Original data is the best-performing type of content marketing</h3> <p>A survey by Clutch has uncovered the types of content that marketers believe leads to greater success.</p> <p>17% of respondents said that infographics perform the best, while 18% cited research or original data – both trumped other formats like blog posts and video.</p> <p>In terms of promotion, 85% of content marketers cited paid distribution, such as social media, PPC and native ads as the most effective tactic, over-and-above organic efforts. This reflects the strategies of most marketing agencies, with 71% using paid distribution tactics most frequently.</p> <h3>Nearly 20% of online retailers lost out to rivals over Christmas</h3> <p>According to the latest JDA/Centiro report, many retailers failed to meet the growing consumer demand for convenience during the 2016 Christmas period.</p> <p>19% of online Christmas customers shopped at alternative retailers due to stock unavailability and delivery time constraints.</p> <p>While use of click-and-collect services has somewhat plateaued, it is mostly seen as a way of avoiding delivery charges, with 53% of consumers recently using it for this reason.</p> <p>The report also found that many people suffered problems with click and collect last Christmas, with long waiting times due to a lack of staff having a negative impact on the experience.</p> <p><img src="https://assets.econsultancy.com/images/0008/3045/Click_and_Collect.jpg" alt="" width="350" height="571"></p> <h3>Valentine’s Day presents big opportunity for retailers</h3> <p>With Black Friday and Christmas out of the way, many retailers are turning their attention towards the next big holiday.</p> <p>According to stats from Bing, Valentine’s Day presents a huge opportunity, after an estimated $19.7bn was spent last year (and an average of $146 per person).</p> <p>However, it’s not just humans that can expect a gift or two. $681m was reportedly spent on pets for Valentine’s Day last year, giving pet retailers a good reason to get on board in 2017.</p> <p><img src="https://assets.econsultancy.com/images/0008/3046/Valentines_Day.jpg" alt="" width="483" height="229"></p> <h3>Instagram most important platform for marketers</h3> <p>In more Instagram-related stats, it’s been revealed as the platform marketers will invest the most in this year.</p> <p>Research from Greenlight shows that 70% will focus on Instagram, while 40% of marketers will invest in Twitter. </p> <p>Interestingly, older marketers are placing less importance on social platforms, with 50% of professionals who are over the age of 50 reporting no plans to invest in Instagram and 58% saying the same for Snapchat. </p> <h3>Generation Z bored by standard digital ads</h3> <p>According to a study by Kantar Millward Brown, generation Z (i.e. consumers aged between 16-19) have high expectations when it comes to digital advertising, preferring ads that allow them to interact or make a decision.</p> <p>When it comes to ads that prompt viewers to vote, generation Z reported a positivity score of 31%, compared to just 25% from generation Y. </p> <p>Generation Z were also found to actively dislike invasive ad formats like non-skippable pre-rolls. However, interruption appears to be a big bugbear for all age ranges, with the majority of people installing ad blockers due to this reason.</p> <p><img src="https://assets.econsultancy.com/images/0008/3044/AdReaction.jpg" alt="" width="740" height="399"></p> <h3>Customer retention is down 7% globally</h3> <p>From a global study of more than 24,000 consumers across nine industry sectors, Verint and IDC has found that customer retention dropped by 7% last year.</p> <p>Overall, this appears to be down to consumers who prefer using digital-based companies displaying less brand loyalty than those who engage with businesses on a human and one-to-one level.</p> <p>49% of digital customers have been with providers for more than three years compared with 57% who prefer to go in-store.</p> tag:econsultancy.com,2008:BlogPost/68676 2017-01-04T11:44:47+00:00 2017-01-04T11:44:47+00:00 10 important stats from Econsultancy's 2016 research Nikki Gilliland <h3>Agencies predict low growth rates for 2017</h3> <p>The <a href="https://www.econsultancy.com/reports/digital-agency-rate-card-survey-2016/">Digital Agency Rate Card Survey 2016</a> revealed that predicted year-on-year growth in the UK has reached an all-time low.</p> <p>From an online survey of 398 UK digital agencies, it found that the proportion of agencies expecting their businesses to grow by over 50% has more than halved in the last two years, going from 24% in 2014 to 11% in 2016.</p> <p>Meanwhile, agencies predicted that their daily rates will grow by an average of just 2% this year.</p> <p><img src="https://assets.econsultancy.com/images/0008/2738/Digital_Rate_Card_Survey.JPG" alt="" width="600" height="564"></p> <h3>Disparity between customer needs and marketer capabilities</h3> <p>Our <a href="https://econsultancy.com/reports/customer-recognition-how-marketing-is-failing-at-its-top-priority">Customer Recognition Report</a> highlighted how marketers are falling short on customer experience management due to a lack of digital capabilities.</p> <p>While up to 84% of marketers cite identifying users, personalizing messaging and measuring impact as “very important to growth,” only 10%-14% are able to deliver in these areas.</p> <p><img src="https://assets.econsultancy.com/images/0008/2739/Customer_Recognition.JPG" alt="" width="649" height="491"></p> <h3>60% of marketers lack a cooperative culture</h3> <p>In the <a href="https://econsultancy.com/reports/trends-and-priorities-in-the-media-and-entertainment-sector/">Trends and Priorities in the Media and Entertainment Sector</a> report, the biggest barriers for digital transformation were found to be organisational factors.</p> <p>59% of marketers said they lack a cooperative culture, while 49% said management is against investing in data and tech, and 46% said that boards fail to understand digital strategy.</p> <p><em><img src="https://assets.econsultancy.com/images/0008/2745/Trends_and_Priorities_Media.JPG" alt="" width="650" height="473"></em></p> <p><em>You can find out three further priorities for marketers <a href="https://econsultancy.com/blog/68129-four-urgent-priorities-for-marketers-in-media-entertainment" target="_blank">in this article</a><a href="https://econsultancy.com/reports/trends-and-priorities-in-the-media-and-entertainment-sector/" target="_blank">.</a></em></p> <h3>Companies to increase CRO budgets this year</h3> <p>In October, our <a href="https://econsultancy.com/reports/conversion-rate-optimization-report/" target="_blank">Conversion Rate Optimization report</a> was released, looking at the strategies companies are using to improve conversion rates.</p> <p>With 52% of companies seeing a significant increase in sales from adopting a structured approach to data, research also found that over half of companies plan to increase their CRO budgets this year.</p> <p>This appears to be an effective strategy, with 73% of those who have already increased their budget seeing a marked improvement.</p> <p><img src="https://assets.econsultancy.com/images/0008/2742/CRO.JPG" alt="" width="650" height="470"></p> <h3>84% of influencer research is carried out manually</h3> <p>At the beginning of 2016, Econsultancy published the <a href="https://econsultancy.com/reports/the-rise-of-influencers/">Rise of Influencers report</a> in association with Fashion &amp; Beauty Monitor.</p> <p>Exploring the role influencers play in the fashion and beauty industries, it found that there are some big challenges for brands navigating this new marketing realm.</p> <p>According to the survey, finding the right influencer is one of the biggest tests, with 84% of research being carried out by manually searching platforms like Facebook and Twitter.</p> <p><img src="https://assets.econsultancy.com/images/0008/2743/Influencers.JPG" alt="" width="343" height="629"></p> <h3>74% of agencies are working with celebrities</h3> <p>The <a href="https://econsultancy.com/reports/the-future-of-celebrity-marketing/">Future of Celebrity Marketing report</a> further reflected the growing demand for both social media stars and high profile personalities.</p> <p>While 74% of agency respondents said that they are already working with celebrities, a further 12% said that they aim to embark on a celebrity endorsement within the next year.</p> <p><img src="https://assets.econsultancy.com/images/0008/2751/Celebrity_Marketing.JPG" alt="" width="650" height="419"></p> <h3>35% of organisations believe technology is key to understanding customers</h3> <p>At every level of maturity, organisations agree that having the right technologies for data collection and analysis is key to understanding customers.</p> <p>This statistic comes from the <a href="https://econsultancy.com/reports/secrets-of-elite-analytics-practices/" target="_blank">Secrets of Elite Analytics Practices</a> report, which also found that the more advanced the analytics capabilities, the more adept companies are at sharing knowledge between teams.</p> <p><img src="https://assets.econsultancy.com/images/0008/2744/Secrets_of_Analytics.JPG" alt="" width="637" height="587"></p> <h3>48% of organisations do not have a mobile strategy</h3> <p>Despite the fact most organisations agree that mobile deserves a strategic approach, last year's <a href="https://econsultancy.com/reports/digital-intelligence-briefing-taking-advantage-of-the-mobile-opportunity/">Digital Intelligence Briefing</a> found that nearly half are failing to put this into practice.</p> <p>The report explained how even the 20% that do have a well-defined mobile strategy are not making the most of customer analysis, proving the untapped potential of data.</p> <p><img src="https://assets.econsultancy.com/images/0008/2748/Digital_Briefing.JPG" alt="" width="650" height="536"></p> <h3>Email rated top for ROI</h3> <p>2016 marked the 10th anniversary of <a href="https://econsultancy.com/reports/email-census-2016/">Econsultancy's Email Marketing Industry Census</a>.</p> <p>In an online survey of 1,150 marketers in February and March, 73% of respondents ranked email marketing as 'excellent' or 'good' for ROI.</p> <p>Increasing from 66% in 2015, this meant that email marketing was ranked 9% higher than SEO (organic search).</p> <p><img src="https://assets.econsultancy.com/images/0008/2749/Email_marketing.JPG" alt="" width="640" height="544"></p> <h3>B2B marketers lack confidence in CX</h3> <p>Last May saw the release of the <a href="https://econsultancy.com/reports/the-tension-in-b2b-customer-experience-management/">Tension in B2B Customer Experience Management report</a>, highlighting how B2B organizations are improving the customer experience.</p> <p>Surprisingly, despite B2B companies realizing that they're being evaluated on the same level as consumer brands, just 16% believe customers rate their CX on a par with B2C.</p> <p>Internal silos and a lack of long-term strategy were reported to be just two of the reasons why.</p> <p><img src="https://assets.econsultancy.com/images/0008/2750/B2B_CX.JPG" alt="" width="690" height="574"></p> tag:econsultancy.com,2008:BlogPost/68654 2016-12-21T00:01:00+00:00 2016-12-21T00:01:00+00:00 Five steps toward marketing automation excellence Jeff Rajeck <p>Yet many of those who have implemented marketing automation are struggling to use it to improve overall marketing performance.</p> <p>According to a <a href="https://econsultancy.com/reports/state-of-digital-marketing-in-australia-and-new-zealand/">recent Econsultancy survey,</a> <strong>less than 5% of marketers in Australia and New Zealand consider their automated email campaigns 'very successful'.  </strong></p> <p><img src="https://assets.econsultancy.com/images/0008/2548/2.png" alt="" width="800" height="553"></p> <p>Additionally, <strong>more than 90% considered their marketing automation capabilities as 'basic' at best.</strong></p> <p><strong><img src="https://assets.econsultancy.com/images/0008/2549/1.png" alt="" width="800" height="506"></strong></p> <p>So, what is the problem? What do marketers need to do to get out of the 'basic zone' and deliver marketing automation excellence?</p> <p>To find out, we spoke to dozens of marketers at our recent Digital Cream Sydney about how they overcome the issues they faced when implementing marketing automation.</p> <h3>Background</h3> <p>Delegates agreed that marketing automation has an aura of being a 'magical tool' which will help marketers deliver the right message on the right platform.</p> <p>Implementation, however, often leads to disappointment. Initial projections were rarely met, and many felt that their original goals for marketing automation were 'drifting'.</p> <p>On the whole, participants said that they were still 'pursuing the dream', but many have become more realistic about their marketing automation ambitions. Instead of expecting marketing automation to be a 'silver bullet', they are following several steps which, they believe, achieve more realistic incremental goals.</p> <p>Below are the five steps which attendees agreed are leading them toward 'marketing automation excellence'.</p> <h3>1) Start with a basic marketing automation programme</h3> <p>A rookie mistake of implementing marketing automation, according to participants, is to first choose a marketing automation solution and then try to figure out how to use it.</p> <p>In these cases, a company signs up with a provider and dutifully links up the customer database, the email engine, and the website. Once everything is up and running, however, marketers realise that the programme does not have a clear goal and enthusiasm for the project quickly wanes.</p> <p>A better approach, according to delegates, is to review existing marketing strategies and pick one or two activities with well-known outcomes and work on a way to automate the tasks.</p> <p>For example, an ecommerce company may have data which shows that encouraging customers to return to the site every 3 months reduces churn and increases revenue.</p> <p>In this case, a marketing automation programme might just ensure that each customer is emailed relatively frequently for three months following a purchase. No new technology may be required at all.</p> <p>In time, marketers may use solutions to make these emails more sophisticated, but before investing in marketing automation technology, according to participants, they should first successfully launch a basic programme.</p> <p><img src="https://assets.econsultancy.com/images/0008/2552/2.jpg" alt="" width="800" height="533"></p> <h3>2) Identify data sources</h3> <p>For even the simplest marketing automation programme, marketers rely on data. It may be as simple as the date of the last purchase or as sophisticated as customer behavioural data, but marketers need to have access to customer information for automation to be successful.</p> <p>Attendees felt, however, that accessing customer information was a significant roadblock as the data is often spread out throughout the organisations.</p> <p>In our recent survey of marketers in Australia and New Zealand, many in the region agree. When asked to identify the biggest barriers to implementing automation 'integrating data' was the most popular response from the client side.  </p> <p>No single solution to the problem was provided on the day, but participants acknowledged that obtaining and integrating data sources was an issue that everyone faced on the way to a successful marketing automation programme.</p> <h3>3) Implement data governance</h3> <p>While identifying data sources is an essential first step, marketers also need a strategy for how they are going to source data on an ongoing basis.</p> <p>Initially, the data required by the programme may be relatively easy to obtain, but participants indicated that marketers will eventually have to work with departments who may be reluctant to share their data.</p> <p>Several attendees said that having a written data governance policy makes obtaining data from other departments much easier.</p> <p>Such a policy should let other people in the organisation know how you intend to use the data and your strategy for maintaining data integrity and keeping sensitive information secure.</p> <p>One participant indicated that appointing someone as the 'data steward' to deal with policy and inquiries helped a great deal with internal data acquisition.</p> <p><img src="https://assets.econsultancy.com/images/0008/2553/1.jpg" alt="" width="800" height="533"></p> <h3>4) Have clear success metrics from the start</h3> <p>Participants also agreed that even the most basic marketing automation programme should deliver results which demonstrates the value of the programme to the business.</p> <p>In order to make this happen, marketers need to be clear from the start about what metric they are trying to improve.</p> <p>If the purpose of marketing automation is to increase web traffic, noted one attendee, then marketers should not include email open rates in the performance report.</p> <p>For those marketers whose sponsors only look at top-line figures, they should ensure that the success metrics are focused on how marketing automation is increasing revenue.</p> <p>Without agreeing on what constitutes success from the start, marketing automation, like any programme, will be at risk of drifting from its original goals and losing sponsorship in the process.</p> <p><img src="https://assets.econsultancy.com/images/0008/2554/3.jpg" alt="" width="800" height="533"></p> <h3>5) Always look for opportunities to expand the programme</h3> <p>The final step toward marketing automation excellence is that marketers must learn from the initial programmes and be on the lookout for other ways to use automation.</p> <p>Those who successfully implement an initiative which provides relevant offers based on purchases may look to do the same with content. Or, if web activity and email have been automated, marketers can also look at ways to deliver more relevant content to their audience via social media.</p> <p>Regardless of the results they have had with it so far, participants agreed that marketing automation was still worth pursuing and that it will be a significant part of their agenda in 2017.</p> <h3>A word of thanks</h3> <p>Econsultancy would like to thank all of the marketers who participated on the day and especially the moderator at the marketing automation table, <strong>Steffen Daleng, General Manager - Digital, The Co-op Bookstore.</strong></p> <p>We hope to see you all at future Sydney Econsultancy events!</p> <p> <img src="https://assets.econsultancy.com/images/0008/2555/4.jpg" alt="" width="800" height="533"></p> tag:econsultancy.com,2008:BlogPost/68623 2016-12-09T12:57:00+00:00 2016-12-09T12:57:00+00:00 10 juicy digital marketing stats from this week Nikki Gilliland <p>Don't forget to download the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for further insight.</p> <p>Now, let's get straight to it.</p> <h3>British retail to gain a boost from ‘fly-in’ shoppers</h3> <p>According to lastminute.com, London stores are set to get a big boost from Spanish and Italian travellers this weekend, with many taking the opportunity to shop while travelling during Europe’s Immaculate Conception public holiday. </p> <p>Data suggests that that 11% of Spaniards and 10% of Italians that booked to travel through the site will arrive in London this weekend.</p> <p>Combined with the weak pound, this makes the UK capital the top destination for international shoppers.</p> <h3>Emails proven to be effective for prompting purchases after abandonment</h3> <p>Abandoned-basket emails are key to encouraging consumers to complete a transaction according to Experian’s Q3 Email Benchmark Report.</p> <p>It found that customers who receive multiple abandonment emails are 2.4 times more likely to complete a transaction than customers who receive only one.</p> <p><img src="https://assets.econsultancy.com/images/0008/2285/Experian_Report.jpg" alt="" width="600" height="441"></p> <h3>75% of retailers aren’t listening to customer feedback</h3> <p>According to the <a href="http://www.ecommera.com/retail-superhero/" target="_blank">latest research</a> from eCommera, there is an increasing gap between retailers’ perceptions of the customer experience and the actual reality. </p> <p>In interviews with 500 European retailers, 99% claimed to measure customer loyalty, but only 25% said they use customer feedback to do so. Instead, the majority rely on the number or value of purchases.</p> <p>Large businesses in particular appear to be failing here, with retailers that have a turnover of over £500m per annum claiming 38% of customers are ‘loyal’.</p> <h3>Eight in ten consumers find misleading business info from search</h3> <p>A new survey from Yext has revealed how critical inaccuracies in online business data is misleading consumers.</p> <p>In a survey of 2,000 consumers, eight in ten reported encountering incorrect information about a business when searching online, with 43% of consumers saying that this was not a rare occurrence.</p> <p>The research also found 65% of large UK businesses have incorrect addresses listed online, with 33% listing incorrect phone numbers. </p> <h3>Over half of minority groups feel under-represented in UK ads</h3> <p>The ‘Reflecting Modern Britain’ report by Lloyds has discovered that just 47% of consumers in the UK feel accurately portrayed in advertising.</p> <p>With just 19% of people featured in ads coming from minority groups, there still appears to be a lack of fair representation in the media.</p> <p>The report shows that, while disabled people represent 17.9% of the population, just 0.06% feature in the ads included in the study. </p> <p>Similarly, 0.29% of single parents feature in ads, despite the fact that they make up 25% of the population.</p> <p>Lastly, 35% of survey respondents feel the Asian community did not feature enough in ads, and 31% thought mixed race people were under-represented.</p> <p><img src="https://assets.econsultancy.com/images/0008/2286/Lloyds_study.jpg" alt="" width="740" height="511"></p> <h3>Local businesses prefer to advertise on Facebook </h3> <p>A new report by Borrell Associates has found that local businesses favour Facebook over any other social media platform to advertise.</p> <p>In a survey of 7,564 US businesses that had recently purchased local advertising, 84% now have a social media presence - a figure up from just 57% in 2011.</p> <p>From this percentage, 96% are on Facebook, with 80% having their own Facebook page and 62% buying Facebook ads.</p> <p>Just 51% of local businesses on social media have a Twitter account and 34% use Instagram.</p> <h3>31% of consumers use smartphones to click-through and buy from email </h3> <p>The DMA’s Consumer Email Tracker 2016 report has found that email remains the most-used medium for reaching consumers.</p> <p>Furthermore, 51% of consumers access emails with a smartphone. This percentage also rises to 69% for younger respondents, meaning that smartphones have overtaken desktop as the primary way for young people to access email.</p> <p>The report also found that 41% of millennials have two email addresses, with one often used as a ‘ghost’ account to screen marketing messages.</p> <p><img src="https://assets.econsultancy.com/images/0008/2287/Millennial_emails.jpg" alt="" width="560" height="750"></p> <h3>‘Chewbacca Mom’ is the most viewed Facebook Live video of 2016</h3> <p>It’s that time of year again, when brands look back at the biggest and most talked-about moments of the year.</p> <p>Facebook has just revealed the top ten most viewed Facebook Live videos, with ‘Chewbacca Mom’ taking the top spot.</p> <p>The top five include:</p> <ol> <li>Candace Payne: <a href="https://www.facebook.com/candaceSpayne/videos/10209653193067040/">Chewbacca Mom</a> </li> <li>Ted Yoder: <a href="https://www.facebook.com/tedyoder/videos/10153787061705895/">Soundscapes</a> </li> <li>Buzzfeed: <a href="https://www.facebook.com/BuzzFeed/videos/10155300775200329/">Countdown to the next presidential election</a> </li> <li>Atlanta Buzz: <a href="https://www.facebook.com/atlbuzz/videos/10155052739929832/">People are lining up to hug police officers in Dallas</a> </li> <li>NBC News: <a href="https://www.facebook.com/NBCNews/videos/1562519697101388/">Election results</a> </li> </ol> <p><iframe src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FcandaceSpayne%2Fvideos%2F10209653193067040%2F&amp;show_text=0&amp;width=400" width="400" height="400"></iframe></p> <h3>46% of millennials plan to Christmas shop from their smartphone</h3> <p>Catchpoint has revealed how UK consumers are doing their Christmas shopping this year, with younger consumers three times more likely to use their smartphone than older consumers.</p> <p>A big reason appears to be convenience and lower stress levels, with 42% of millennials saying that shopping on their smartphone would result in a happier Christmas gift shopping experience compared to just 29% of older shoppers.</p> <p>Regardless of age, Catchpoint also discovered that bed is the preferred location for shopping online, followed by a desk during a lunch break.</p> <p>Interestingly, a third of millennials also cite a <a href="https://econsultancy.com/blog/68560-five-compelling-reasons-to-offer-free-wi-fi-in-store" target="_blank">lack of Wi-Fi</a> as a reason they’d be put off from Christmas shopping in-store. </p> <p><img src="https://assets.econsultancy.com/images/0008/2288/mobile_shopping.jpg" alt="" width="700" height="370"></p> <h3>Facial tracking reveals John Lewis to be the most engaging Christmas ad</h3> <p>John Lewis’s ‘Buster the Boxer’ is officially the most engaging festive ad, according to the results of a Realeyes study which measures viewers’ emotions by tracking facial expressions.</p> <p>The study involved measuring the emotional reactions of 4,450 people who watched a total of 65 ads.</p> <p>Taking the top spot with 94.8% on the emotionally compelling scale was John Lewis, narrowly beating The Body Shop’s Jungle Bells, which scored 94.1%.</p> <p>While the latter was the highest scoring ad among men, the Robert Dyas’ spoof of the Buster ad was found to be the most engaging for women.</p> tag:econsultancy.com,2008:BlogPost/68606 2016-12-06T10:47:00+00:00 2016-12-06T10:47:00+00:00 Six examples of Christmas email marketing from fashion retailers Nikki Gilliland <p>Here are examples from six top retailers, and for more on this topic check out these resources:</p> <ul> <li><a href="https://econsultancy.com/reports/email-census/">Email Marketing Industry Census 2016</a></li> <li><a href="https://econsultancy.com/training/courses/topics/email-ecrm/">Email &amp; eCRM Training Courses</a></li> </ul> <h3>ASOS</h3> <p>Like its <a href="https://econsultancy.com/blog/68573-seven-examples-of-black-friday-email-marketing-from-retailers" target="_blank">Black Friday efforts</a>, ASOS’s Christmas emails are designed to effectively engage its young user base.</p> <p><img src="https://assets.econsultancy.com/images/0008/2101/ASOS_email.JPG" alt="" width="500" height="539"></p> <p>As well as promoting continuing sales, it places a lot of focus on its gift guides, which is always a great incentive to get users clicking during the festive period.</p> <p>I particularly like the fact that it talks about products in relation to different budgets – one of the only emails I’ve seen to take this approach.</p> <p><img src="https://assets.econsultancy.com/images/0008/2102/ASOS_email_2.JPG" alt="" width="500" height="552"></p> <p>Not only does this save shoppers from filtering prices on-site, but it also hints at the variety of products on offer.</p> <h3>H&amp;M</h3> <p>Instead of focusing on gift ideas, H&amp;M pushes the concept of ‘Christmas Jumper Day’ to entice users to shop.</p> <p><img src="https://assets.econsultancy.com/images/0008/2103/H_M.JPG" alt="" width="500" height="801"></p> <p>As well as promoting a core Christmas-related product, this also builds upon festive excitement.</p> <p><img src="https://assets.econsultancy.com/images/0008/2104/H_M_3.JPG" alt="" width="500" height="654"></p> <p>Of course, it might put off potential Scrooges or people that don’t like this sort of attire, however that’s arguably the danger of any Christmas marketing.</p> <p>Another feature to note is the continued trend of extending sales after Black Friday, with a 50% discount on gifts included at the bottom.</p> <p><img src="https://assets.econsultancy.com/images/0008/2105/H_M_2.JPG" alt="" width="500" height="552"></p> <h3>Debenhams</h3> <p>While it is still only early December, Debenhams appears to be stuck in Black Friday mode – choosing to focus on money-off discounts rather than any other kind of Christmas message.</p> <p><img src="https://assets.econsultancy.com/images/0008/2106/Debenhams_email.JPG" alt="" width="475" height="827"></p> <p>Its emails have so far been geared around its ‘Beautiful Gifts Week’ which, while we’re at it, is a rather weak slogan.</p> <p>The offer of 15% off gifts is enticing, however the emails are very one-sided, which could potentially put off customers who are tired of the sales.</p> <p><img src="https://assets.econsultancy.com/images/0008/2107/Debenhams_2.JPG" alt="" width="464" height="777"></p> <p>The gridlock design is also a little garish, with no real indication of the specific gifts customers can expect to find online.</p> <h3>John Lewis</h3> <p>So far, John Lewis’s emails have been the least festive in terms of design.</p> <p>There’s no real Christmas sparkle or pizzazz. Instead, it focuses on the retailers’ reputation for quality as well as its dedication to competitive pricing.</p> <p><img src="https://assets.econsultancy.com/images/0008/2108/John_Lewis.JPG" alt="" width="500" height="607"></p> <p>The lack of festive design isn’t a bad thing - it is quite subtle and still pleasing to the eye.</p> <p>Choosing to use a gift guide theme, the copy evokes different types of personalities and what would make the perfect present for them.</p> <p><img src="https://assets.econsultancy.com/images/0008/2109/John_Lewis_email_4.JPG" alt="" width="500" height="779"></p> <p>I particularly like this, as it makes the email feel more personal than other examples, giving customers something of greater value than the standard ‘for him’ or ‘for her’ guides.</p> <h3>House of Fraser</h3> <p>House of Fraser has quite a heavy-handed email strategy, bombarding users with a multitude of messages. </p> <p>As well as being a bit overkill, I’ve also noticed how some of the emails are a little confusing.</p> <p>Despite the email subject line of ‘Ultimate beauty gifts’, the below email is also geared around ‘luxury’ purchases.</p> <p><img src="https://assets.econsultancy.com/images/0008/2110/HoF_subject.JPG" alt="" width="354" height="76"></p> <p><img src="https://assets.econsultancy.com/images/0008/2111/HoF.JPG" alt="" width="500" height="615"></p> <p>What’s more, the inclusion of a coffee machine in between mostly grooming and beauty related items is a bit odd.</p> <p>House of Fraser clearly wants to promote a variety of products, however its conflicting message feels poorly judged.</p> <p>That being said, there is some nice editorial-inspired content and a hint towards personalisation.</p> <p><img src="https://assets.econsultancy.com/images/0008/2112/HoF_2.JPG" alt="" width="500" height="929"></p> <h3>Reiss</h3> <p>Lastly, I particularly like Reiss's email strategy for its customer-centric feel.</p> <p>Launching a '12 Days of Gifting' campaign - it offers users the chance to win simply by signing up.</p> <p><img src="https://assets.econsultancy.com/images/0008/2115/Reiss_4.JPG" alt="" width="550" height="661"></p> <p>Instead of promoting gifts and sales, it focuses on making the customer feel valued.</p> <p>With prizes including experiences as well as material items, it's also a nice fusion of the offline/online shopping experience - and a reflection of Reiss's multichannel approach.</p> <p><img src="https://assets.econsultancy.com/images/0008/2116/Reiss_3.JPG" alt="" width="500" height="713"></p> tag:econsultancy.com,2008:BlogPost/68540 2016-11-22T09:50:00+00:00 2016-11-22T09:50:00+00:00 How four UK retailers are giving consumers the ‘VIP’ treatment this Christmas Nikki Gilliland <p>In a survey of over 4,000 millennials , 57% were found to be willing to share information about themselves if it meant getting a better service in-store. </p> <p>Similarly, 47% of millennials would like retailers to know exactly who they are when they walk through the door, using location-based technology.</p> <p><img src="https://assets.econsultancy.com/images/0008/1601/Salesforce.JPG" alt="" width="720" height="395"></p> <p>While personalisation is becoming more prevalent across the board, a few retailers appear to be upping the ante this Christmas.</p> <p>Here are four recent examples I've come across.</p> <h3>Boots Emporium</h3> <p>Just in time for the festive period, Boots has launched an in-store Emporium to help position itself as the number one retailer for beauty gifts.</p> <p><img src="https://assets.econsultancy.com/images/0008/1584/Boots_emporium.JPG" alt="" width="670" height="448"></p> <p>Describing itself as a way to ‘immerse yourself in personalised beauty’ – it satisfies the customer in two ways.</p> <p>First, it delivers on personalisation in a literal sense, allowing you to customise gifts for friends and family. </p> <p>You can choose to get items engraved or select the make-up to go in a bespoke palette - an attractive prospect for people who want something a bit more special than a basic gift set.</p> <p>Secondly, it results in a more memorable shopping experience overall.</p> <p>Whether or not you actually buy anything personalised, the Emporium encourages you to experiment with trends and ask for expert advice.</p> <blockquote class="twitter-tweet"> <p lang="en" dir="ltr"><a href="https://twitter.com/fashionbellee">@fashionbellee</a> You've picked some gorgeous shades for your Makeup Obsession palette Sophie. We hope you liked our <a href="https://twitter.com/hashtag/BootsBeauty?src=hash">#BootsBeauty</a> Emporium</p> — Boots (@BootsUK) <a href="https://twitter.com/BootsUK/status/793082497756168192">October 31, 2016</a> </blockquote> <p>For customers, this one-to-one interaction with employees results in the sense that you’re being given the star treatment.</p> <h3>Selfridges' Elfridges</h3> <p>Selfridges has been big on aligning its <a href="https://econsultancy.com/blog/68034-how-selfridges-s-body-studio-blurs-the-lines-between-digital-in-store/" target="_blank">physical and digital presence</a> in 2016.</p> <p>It now looks intent on creating an extra special Christmas with a range of festive related experiences, including events such as an in-store pantomime and breakfast with Santa.</p> <p>Another big initiative is its ‘Elfridges’ service – a personal shopping option to help customers find the perfect gift. </p> <p><img src="https://assets.econsultancy.com/images/0008/1600/Selfridges_Christmas.JPG" alt="" width="600" height="565"></p> <p>Instead of promoting it as a premium or luxury service, Selfridges looks intent on reassuring customers that it is accessible for all.</p> <p>Described as a ‘complimentary service for lists both big and small’ – it’s a great example of how to give everyone the same level of treatment, regardless of budget.</p> <p>The service also extends to online, allowing users to ask for help via the dedicated Elfridges Twitter account.</p> <blockquote class="twitter-tweet"> <p lang="en" dir="ltr">Come visit us in all stores for gifting advice! <a href="https://t.co/keTMYBowSW">https://t.co/keTMYBowSW</a> <a href="https://t.co/O4nlqp6KBl">pic.twitter.com/O4nlqp6KBl</a></p> — Elfridges (@Elfridges) <a href="https://twitter.com/Elfridges/status/798163808141344768">November 14, 2016</a> </blockquote> <h3>John Lewis's VR experience</h3> <p>This year’s <a href="https://econsultancy.com/blog/68512-john-lewis-combines-tv-ad-with-snapchat-lens-and-email/" target="_blank">John Lewis Christmas advert</a> has already broken records for the most shares within an hour.</p> <p>Now the retailer wants to let fans become part of the story through an immersive VR experience, enabling users to feel like they are bouncing just like the famous Buster the Boxer.</p> <p>There are two ways to get involved – either by using Oculus Rift technology in-store or Google Cardboard and its accompanying 360 degree video.</p> <p>With technology allowing customers to experience something out of the ordinary, this is a great example of how to build on existing consumer interest to deliver even more value. </p> <p><iframe src="https://www.youtube.com/embed/wOPEWJN9gUw?wmode=transparent" width="854" height="480"></iframe></p> <h3>Wool and the Gang's Hand-made checklist</h3> <p>Salesforce found that 79% of consumers appreciate it when a retailer offers a complimentary promotion based on a previous purchase.</p> <p>Online retailer Wool and the Gang uses this technique as part of its email strategy, often targeting consumers with tailored deals.</p> <p>However, instead of sending out offers in isolation, I’ve noticed how the retailer tends to provide extra value for consumers by teaming it with seasonal content. </p> <p>One example is a recent email promoting its downloadable holiday checklist – a fun piece of marketing material in its own right.</p> <p><img src="https://assets.econsultancy.com/images/0008/1599/Wool_and_the_Gang.JPG" alt="" width="600" height="539"></p> <p>However. on the bottom of the email was also a 25% off discount code for online orders, which ramps up the (surprise) value for customers.</p> <p><img src="https://assets.econsultancy.com/images/0008/1594/25_percent_off.JPG" alt="" width="300" height="394"></p> <p>With the prediction that consumer expectations will continue to rise for future generations, personlisation won't just be a tactic used at Christmas-time.</p> <p>As technology improves, we could be in for VIP treatment all year round.</p> tag:econsultancy.com,2008:Report/934 2016-10-27T10:15:00+01:00 2016-10-27T10:15:00+01:00 Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Template Files</strong></p> <p><strong>Authors:</strong></p> <ul> <li>James Gurd, Owner and Lead Consultant, <a title="Digital Juggler" href="http://digitaljuggler.com/">Digital Juggler</a> </li> <li>Ben Matthews, Director, <a title="Montfort" href="http://montfort.io/">Montfort</a> </li> <li>Ger Ashby, Head of Creative Services, <a title="Dotmailer" href="https://www.dotmailer.com/">Dotmailer</a> </li> <li><a title="Starcom Mediavest Group" href="http://smvgroup.com/">Starcom Mediavest Group</a></li> <li><a href="https://www.searchlaboratory.com/">Search Laboratory</a></li> </ul> <p><strong>Files available:</strong> 10 file bundles, 50+ individual template files<br></p> <p><strong>File titles:</strong> See sample document for full breakdown of section and file information.</p> <h3>About these files</h3> <p>Need help with an area of digital marketing and don't know where to start? This pack of downloadable files contains best practice templates that you can use in your digital marketing activities. Feel free to adapt them to suit your needs.</p> <p><iframe src="https://www.youtube.com/embed/jxKmQGxspc8?wmode=transparent" width="560" height="315"></iframe></p> <h3>Contents</h3> <p>In this release we have 10 template bundles containing over 50 individual template files for digital marketing projects.</p> <p><strong>Download separate file bundles below:</strong></p> <ul> <li>Affiliate Marketing</li> <li>Content Marketing</li> <li>Display Advertising </li> <li>Ecommerce Projects</li> <li>Email Marketing</li> <li>Search Engine Marketing: PPC</li> <li>Search Engine Marketing: SEO</li> <li>Social Media and Online PR</li> <li>Usability and User Experience</li> <li>Web Analytics</li> </ul> <p><strong>The template files bundle also includes a <a href="https://econsultancy.com/reports/small-business-online-resource-manager/">Small Business Online Resource Manager</a> that </strong><strong>can help you effectively manage and own your online assets.</strong></p> <p><strong>There's a free guide which you can download to find out more about exactly what is included.</strong></p>