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This guide will help marketers understand, implement and execute email strategies to maximise return on investment in this channel. It can be used to either review your existing email strategy or help create a comprehensive email marketing strategy from scratch.
A comprehensive guide to understanding marketing automation - the process of using technology to manage, scale, and measure marketing campaigns. We talked to the individuals involved with hands-on implementation, to get their unvarnished opinions on what specific tactics and strategies have been most successful.
With 11 years' worth of data to assess, this provides an unparalleled opportunity to measure the state of the industry and find out how those at the coalface of email marketing are operating. This report looks in detail at the approaches taken and the resources given to email marketing, as well as issues regarding effectiveness, personalisation, marketing automation, mobile and the future of email.
The report explores the challenges and opportunities for marketers who are committed to taking their use of email to the next level, outlining what needs to be done to bridge the gap between poor or ordinary email marketing and best-in-class email marketing.
A range of email marketing-related template files to help you implement and execute your campaigns more effectively.
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Your team is not like any other. You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills when you or your team need to get up to speed quickly.