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This report is aimed at data and web analysts, marketers, executive management and agencies that work with web analytics data and aspire to deliver more business intelligence from their investment.
The report explores the growing need for a fuller view of customer behaviour and customer segmentation and, practically, how to open up a closed web analytics solution to provide a more expansive business intelligence tool.
This guide aims to equip marketers, publishers and agencies with the cutting-edge data techniques for supercharging advertising used by global corporation for marketing. Best Practices in Data Management is also designed for marketers on both the branding and direct response sides of the fence.
This report, produced by Econsultancy in association with IBM, examines a variety of different disciplines within analytics for their maturity and impact on key performance indicators. The report is based on a survey of over 200 executives at the director level and above.
This report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the ninth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance.
Based on a survey of almost 1,000 digital professionals, the report also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.
Two useful templates to help you with your web analytics requirements and vendor selection.
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Your team is not like any other. You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills when you or your team need to get up to speed quickly.